You see how Clownie enjoys Detroit? Very demure, very cutesy, very paradey. 🤡 #TheParadeCompany #TPC #Clownie #DetroitParade
About us
Since 1924, America’s Thanksgiving Parade® presented by Gardner White has dazzled the residents of the Detroit region and across the country. As a unique and eagerly anticipated holiday tradition, it unites families throughout our community and the nation in a celebration of family spirit and storybook wonder. With soaring balloons, enchanting floats, boisterous bands, and playful clowns, The Parade personifies the joy and magic of the holiday season. The media reach of The Parade is significant. It is estimated that America's Thanksgiving Parade® presented by Gardner White received an unprecedented $15.3 million in publicity and promotional value with 450 million impressions overall. The Parade received incredible exposure throughout the WDIV-TV broadcast receiving a household rating of 25 and share of 40. The Parade is also nationally syndicated and reaches more than 77 million households representing 68% of households in the United States. The Parade is also available worldwide by the live stream provided by WDIV-TV, Local 4 and www.clickondetroit.com. The Parade Company is also home to thousands of metro Detroit volunteers! Without our dedicated corps of volunteers, we would not be able to produce the caliber of event that we do for our community’s enjoyment and cultural enrichment. During the year, more than 2,700 volunteers donate over 36,000 hours of service time to The Parade Company.
- Website
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www.theparade.org
External link for The Parade Company
- Industry
- Events Services
- Company size
- 11-50 employees
- Headquarters
- Detroit, MI
- Type
- Nonprofit
Locations
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Primary
9500 Mt. Elliott
Studio A
Detroit, MI 48211, US
Employees at The Parade Company
Updates
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🥁 ⚠️ Attention high school bands! ⚠️ 🥁 There is only ONE DAY LEFT to apply to participate in America’s Thanksgiving Parade® presented by Gardner White Furniture & Mattress! 🦃 🎺 Learn more: https://lnkd.in/dy35yPjs Completed applications are due by Friday, August 23, 2024. For more information, please contact us at events@theparade.org! #TheParadeCompany #HighSchoolBand #DetroitParade
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Are you creative with an interest in sculpting, welding, or building fun props and floats? 🛠️👷 Join our team of volunteers to help us get ready for America's Thanksgiving Parade® presented by Gardner White Furniture & Mattress! 🦃 Apply today: https://lnkd.in/e2yMT3hj #DetroitParade #Volunteer #TheParadeCompany
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Waking up to 100 days until there are Miles of Smiles on Woodward Ave! 🦃🎈 #MilesOfSmiles #WoodwardAvenue #DetroitParade #Detroit #ThanksgivingParade #TheParadeCompany
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Our very own Arlene and a group of #TPC volunteers dressed over 200 dolls for OLD NEWSBOYS GOODFELLOW FUND OF DETROIT, far surpassing Arlene's original challenge to dress 100 dolls! 👗👔 We are proud to support the #DetroitGoodfellows program, which gifts these dolls to underprivileged kids in #MetroDetroit during the holiday season. #TheParadeCompany #Goodfellows #Dolls #Detroit
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⚠️ Attention high school bands! ⚠️ There is only ONE WEEK LEFT to apply to participate in America’s Thanksgiving Parade® presented by Gardner White Furniture & Mattress! 🦃 🎺 Learn more: https://lnkd.in/dy35yPjs Completed applications are due by Friday, August 23, 2024. For more information, please contact us at events@theparade.org! #TheParadeCompany #HighSchoolBand #DetroitParade
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Our #volunteers are multitalented go-getters, always up for a challenge! From painting floats to sewing clown costumes, they get the job done every time. 💪 Learn why so many volunteers like Kelly find working with #TPC rewarding and exciting. And if you're interested in joining us, look no further! Click the link below to learn more. https://lnkd.in/ehQNTSZU #TheParadeCompany #DetroitParade #Detroit
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Our interns loved spending their day at Event Theory picking out linens for our upcoming fall events! 😍🎉 #TheParadeCompany #Interns #Events
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How about a piece of sunny Monday motivation featuring some amazing marchers at last year's #AmericasThanksgivingParade presented by Gardner White Furniture & Mattress! ☀️ 🦃 Interested in joining the festivities? Our volunteer form for the 2024 #DetroitParade is now open! Apply today: https://lnkd.in/e2yMT3hj #TheParadeCompany #ThanksgivingParade #Detroit #MotivationMonday
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Ever wonder what goes into #costuming for America's Thanksgiving Parade® presented by Gardner White Furniture & Mattress? Well look no further! Lynne Price gives us an inside look at how volunteers and #TPC experts come together in the costume shop in preparation for the #DetroitParade. 🧵🤡 Interested in joining us as a volunteer? Head over to https://lnkd.in/ehQNTSZU to learn more! #TheParadeCompany #Costume #Volunteering #Detroit