theSkimm

Here at theSkimm we talk a lot about the challenges we face as women. One big one: Child care – access to it, affording it, and everything in between. Because we’re all about transparency, we wanted to show you some of the child care benefits that we offer to our employees. 💪That’s not all. We’re also partnering with Moms First (formerly Marshall Plan for Moms) to encourage other companies – big and small – to #ShowUsYourChildCare on social media. ➡️ To learn more about the campaign, click here: https://skimmth.is/3CAynX8

🕵 We teamed up with Kindbody to explore one of the most pressing issues on women’s minds: reproductive care. Our joint survey dives deep into how women feel about access to IVF, reproductive rights, and the healthcare decisions shaping their lives. Through SKM Insights, our research arm, we help brands uncover data that matters—illuminating women's behaviors, concerns, and priorities. This is just one example of how we're empowering brands with insights to better connect with audiences in a meaningful way. Reach out to learn more (partnerships@theskimm.com) and read more about our latest findings in Fast Company https://lnkd.in/eZPEAqK7

Take a seat on your inflatable couch and grab your trapper keeper to jot down some notes. The ‘90s and early 2000s are everywhere in brand marketing right now, and we think it's the bomb dot com.

Today (10/2) is Don’t Wait Day at theSkimm! Our team was shocked to learn that nearly 50% percent of women have skipped or delayed a preventative care appointment in the last year. That was… until we reflected on our own inconsistency with regular health care visits and realized we can also be guilty of neglecting these vital appointments. We conceptualized the Don’t Wait campaign with two goals: First, to encourage and empower women to prioritize time to schedule the preventative health care appointments and screenings that can be lifesaving, yet so many of us skip. And second, to alleviate some of the decision fatigue involved in booking appointments by creating an easy-to-use tool that tells you which appointments you’re due for based on your age, and seamlessly directs you to book them right then and there. For theSkimm’s inaugural Don’t Wait Day, team members at Skimm HQ had dedicated time with no meetings or distractions to spend booking and preparing for vital health care appointments. We urge you to take some time today to use our simple tool to do the same. The relief of finally crossing it off your list is just what the doctor ordered. www.theskimm.com/dont-wait

We’ve partnered with Kindbody to uncover how access to fertility healthcare is shaping women’s approach to this election. Help us amplify your voices with tangible data to present to employers, industry leaders, and our community: https://skimmth.is/3XDfazk

📣 theSkimm has been named a finalist for Best E-Commerce Strategy at this year’s Digiday Media Awards for Skimm Shopping featured content: Fashion You'll Actually Wear Week. Amidst the excitement of NYFW 2023, this content series curated style recommendations tailored to various occasions, from work to leisure— all in an interactive hub. ICYMI, theSkimm just rolled out its second year of Fashion You'll Actually Wear Week for NYFW 2024 — check it out here! 👠 https://lnkd.in/eDQe3uWd

On Monday, we hosted a #FCFestival panel at Skimm HQ all about how brands can capture — and retain — millennial women’s attention in the competitive sports landscape. Panelists Andrea Brimmer (Chief Marketing & PR Officer at Ally), Shana R. Stephenson (Chief Brand Officer for the NY LIBERTY), Sarah Bishop (VP of Brand and Consumer Marketing for the National Football League (NFL)), and Betsy Morgan (Co-Founder, Magnet Companies and investor in TOGETHXR) discussed the importance of accessibility and the power of social media, the type of sports storytelling that resonates with women, and how brands and fans may be able to influence more than they think. Thanks to our insightful panelists, MVP moderator (and theSkimm Editor-in-Chief) Niven McCall-Mazza, inquisitive guests, and fabulous partners at Fast Company for making this important and fascinating conversation possible. Here are some of the quotes we can’t stop thinking about:

Join us at Skimm HQ this Monday, 9/16, for refreshments and a conversation about capturing and retaining millennial women’s attention in the competitive sports landscape. Our Editor-in-Chief, Niven McCall-Mazza will lead the discussion featuring Andrea Brimmer (CMO at Ally Financial); Shana R. Stephenson (Chief Brand Officer for the NY Liberty); Sarah Bishop (VP of Brand and Consumer Marketing for the NFL), and Betsy Morgan (Co-Founder, Magnet Companies and investor in TOGETHXR). Panelists will discuss successful campaigns, emerging trends, and the power of authentic messaging in the world of sports. Email FastTrack@theSkimm.com to save your seat! Fast Company #FCFestival

This month, we’re discussing the growing (yet often-ignored) childfree demographic and when brands should — and shouldn’t — jump in on a viral internet trend.

We’re in the running for a panel at next year’s SXSW. Vote to help make it happen. Our topic is "Does Motherhood Need a Rebrand?" featuring Lizzy Mathis, founder and Editor-in-Chief of The Cool Mom Co., Jessica Grose from The New York Times, Neha Leela Ruch, founder of Mother Untitled, and theSkimm's Editor-in-Chief Niven McCall-Mazza. Together, we’ll examine the gap between the idealized image of motherhood and real-life challenges like career balance, maternal health, and child care and discuss practical strategies to help women navigate the world of motherhood beyond outdated gender roles. Vote here from 8/6 - 8/18 to help us bring this important conversation to SXSW. https://lnkd.in/eVnzv9JP