Ahead of the NFL and college football seasons, Apple is updating its Sports app with features like Live Activities for real-time scores on lock screens and a dynamic drive tracker for football games. The app, which already covers a wide range of sports leagues, will also include improved play-by-play, betting odds, and enhanced navigation later this year. https://hubs.li/Q02T3HwZ0 #SportsTech #UXInsights #TechTrends #MRX
About us
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications, and travel & tourism. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
- Website
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https://escalent.co
External link for Escalent
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Livonia, MI
- Type
- Privately Held
- Specialties
- Automotive Research, Electric Vehicle Research , Energy Research, Financial Services Research, Healthcare Research, Technology Research and Innovation, Competitive Intelligence, Mergers and Acquisitions Consulting, Brand Research, Product Development Research, Path to Purchase and Consumer Journey, Segmentation Research, Customer Experience Research, Data Analytics, Market Research Consultant and Staffing , Syndicated Research, Quantitative and Qualitative Research, Secondary Research , Online Communities, and Behavioral Science
Locations
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Primary
Livonia, MI 48152, US
Employees at Escalent
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Greg Mishkin
Market Research Innovator | Author | Public Speaker | Inventor | Telecom Thought Leader | Board Member | Community Activist
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John O.
Operating Partner
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Rob Stone
Chief Executive Officer at Onclusive
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Nancy Arter
Senior Vice President at Escalent leading innovative business strategies
Updates
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Curious how automakers and EV startups are competing in the BEV fleet market? Our Escalent Fleet Advisory Hub study reveals which EV makers are leading, which are emerging, and where the industry is heading next. From brand loyalty to operational challenges—get the data that matter on the evolving fleet market! Dive into the findings here: https://hubs.li/Q02T2_4C0 #fleet #ElectricVehicles #FutureofMobility
Battery Electric Vehicle (BEV) Brand Leadership at a Crossroads
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Reciprocity drives progress—and women are at the forefront! Join Dania Rich-Spencer and a dynamic panel at the Commercial Vehicle Business Summit on Oct. 23 for a discussion on "Reciprocity in Motion: Women's Impact in the Commercial Vehicle Industry." Save your free, virtual seat here: https://hubs.li/Q02Rt_ds0 #CommercialVehicle #Insights
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While battery electric vehicle (BEV) adoption among fleet businesses has seen slow but steady growth over the years, the appetite for BEVs is still strong. According to new findings from our Fleet Advisory Hub study, fleet decision-makers across all vehicle segments want to expand their BEV footprint, with aspirations of reaching BEV penetration levels of between 8% and 23% in the next three years—signaling to automakers that the race for BEV leadership is on. In this blog, https://hubs.li/Q02SZ_gb0, our fleet experts explore more of our findings around fleet electrification and how OEMs, established and emerging, can take the lead. #fleetmanagement #BEV #data
BEV Leader Yet to Emerge Among Automakers in the Slow Push Toward Fleet Electrification | Escalent Blog
escalent.co
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We are thrilled to announce the successful opening of our new office in Coimbatore, marking a significant milestone in Escalent India's journey of growth and expansion. Coimbatore is Escalent’s third office location in India, joining our offices in Mumbai and Noida. Here's to new beginnings and our continued commitment to delivering strategic insights to our impressive roster of blue-chip clients. Read more: https://hubs.li/Q02SJwfP0 #MarketResearch #Innovation #NewOffice
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Retail brands are capitalizing on millennials' nostalgia by reviving iconic '90s products and styles, such as Casio’s Baby-G watches and nostalgic apparel from Gap. This trend not only appeals to those who lived through the era but also engages younger Gen Z consumers, blending past and present to create emotional connections and drive interest across generations. https://lnkd.in/gnTSGF9J #RetailTrends #ConsumerBehavior #MRX
Amtrak to Revive Scenic Gulf Coast Train Route After Nearly Two Decades
travelpulse.com
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Brand heritage can create a purposeful and compelling story for brands, helping them stay relevant to consumers and act as a powerful growth driver. Check out the latest blog from our business unit, H&P, which explores how to strike the right balance between honoring the past and embracing the future for a consistent and confident brand image.
Does brand heritage power growth or hold it back? In his insightful blog, Kurt Stuhllemmer, Partner at Hall & Partners, explores how brands with rich histories can leverage—or limit—their potential. Heritage can be a powerful tool, but only if brands evolve while staying true to their core values. Think: Levi’s timeless authenticity, Barbie’s reinvention, or Victoria’s Secret’s bold transformation. These brands lead with their history but aren’t stuck in it. The secret? Consistency, confidence, and relevance. Click on the link below and discover why heritage isn't just a past to celebrate—it's a future to shape, and how brands must refresh and redefine heritage to stay relevant today. - https://lnkd.in/gJaV3gfi Escalent | C Space #BrandGrowth #BrandHeritage #MarketingStrategy #BrandEvolution #Storytelling
Does brand heritage power or hinder growth?
hallandpartners.com
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Within the transportation and home appliance sectors, public awareness of electrification technologies is expanding, thanks to supportive policies and advancements from auto companies and energy policymakers. However, while consumers are increasingly familiar with the idea of electrification, more needs to be done to promote a comprehensive understanding of all the electric technologies available in order to spur wider consumer adoption. In a new blog, our energy experts explore the current landscape of electrification technologies, the drivers and barriers to adoption, and the implications for the broader "electrify everything" movement so that energy brands can help more consumers understand the value of electric technologies and make the switch. Learn more here: https://hubs.li/Q02SLrMT0 #energytransition #Insights #utilites
Electrify Everything? Consumers Aren’t Quite There Yet | Escalent Blog
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The race for battery electric vehicle (BEV) brand leadership in the commercial vehicle and fleet sector is heating up. But who will come out on top? Despite ambitious goals set by manufacturers and regulators, only 20% of businesses have integrated BEVs into their fleets, with current penetration at 3-9%. However, fleet decision-makers are looking to boost this to 8-23% in the next three years, according to new data from Escalent’s Fleet Advisory Hub study. As the appetite for fleet electrification trends upwards, legacy automakers, EV start-ups, and Chinese brands have an opportunity to significantly increase their brand influence in shaping BEV adoption and leadership among fleets. Learn more about our findings here: https://hubs.li/Q02Sw6F20 #fleetmanagement #OEMs #Insights #auto
Escalent | Battery Electric Vehicle Brand Leadership Up for Grabs in Fleet Sector
escalent.co
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Amtrak is set to reinstate its train route between Mobile, Alabama, and New Orleans, Louisiana, after nearly 20 years, with service expected to resume by early 2025. This revival, fueled by a $3 million local funding boost and a $178.4 million federal grant, aims to enhance regional connectivity and tourism, offering scenic travel through Mississippi and Louisiana. https://lnkd.in/gReW-7Q7 #TravelTrends #TransportationInsights #TravelIndustry