Our global research shows that 1 in 2 people have reduced spending on things that bring them ‘joy’ because of the cost-of-living crisis. This new reality is difficult to ignore. What do these choices look like? And how do they make people feel? We’ve spent time with people around the world to listen, observe and discuss. In conversation with experts, consumers and merchants across nine markets, we’ve witnessed the resilience, challenges and choices people are making every day. Their stories echo struggles and triumphs of many. Our VALUE report explores the human impact of the cost-of-living crisis and shares what brands can do to respond with more empathy and clarity. https://hubs.li/Q02Fq1yD0 #InsightCommunities #MRX #CostOfLivingCrisis
About us
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications, and travel & tourism. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
- Website
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https://escalent.co
External link for Escalent
- Industry
- Market Research
- Company size
- 501-1,000 employees
- Headquarters
- Livonia, MI
- Type
- Privately Held
- Specialties
- Automotive Research, Electric Vehicle Research , Energy Research, Financial Services Research, Healthcare Research, Technology Research and Innovation, Competitive Intelligence, Mergers and Acquisitions Consulting, Brand Research, Product Development Research, Path to Purchase and Consumer Journey, Segmentation Research, Customer Experience Research, Data Analytics, Market Research Consultant and Staffing , Syndicated Research, Quantitative and Qualitative Research, Secondary Research , Online Communities, and Behavioral Science
Locations
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Primary
Livonia, MI 48152, US
Employees at Escalent
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Stephanie Stackhouse
Mindful Leadership | Strategic Account Development | Small Business Owner | Community Builder
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Greg Mishkin
Market Research Innovator | Author | Public Speaker | Inventor | Telecom Thought Leader | Board Member | Community Activist
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John O.
Operating Partner
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Rob Stone
Chief Executive Officer at Onclusive
Updates
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Escalent reposted this
Behind every successful ad campaign is a foundation of powerful consumer insights. Strong brands aren’t built on creativity alone; they thrive on understanding consumers at a deeper level. In our latest blog, Joe Fullylove, Strategist for Hall & Partners, explores why ad planners and research teams must unite to create memorable, emotionally resonant brands that stand the test of time. Are you looking to connect insights with impactful ad campaigns? Click on the link below and discover how strategic collaboration shapes brand identity and drives lasting success. - https://lnkd.in/dFNK44Y8 Escalent | C Space #BrandStrategy #EmotionalMarketing #ConsumerInsights #AdCampaigns
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According to a new Cogent Syndicated report, nearly nine in ten DC plan participants intend to roll over former plan assets in 2024. Data from the study reveal that rollover and consolidation activities have accelerated over the past year with millennials leading the charge, citing significantly higher intent at 94% versus 82% in 2023. See more findings from the report https://hubs.li/Q02NG_D40 in the release. #mrx #retirementplanning #financialadvisors
Escalent | Nearly 9 in 10 Participants Intend to Roll Over Former Plan Assets in 2024
escalent.co
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Don’t miss tomorrow’s session with Stephan Schroeder at the Insights Association - North Central Chapter Fall Conference: Trust and Technology – You Can’t Have One Without the Other. Using the example of autonomous driving, Stephan will share insights about the opportunities for building trust in new technologies, irrespective of industry, using Escalent’s Tech TrustBuilder framework. #InsightsMRX
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While class 4 and 5 vehicles currently represent just 9% of North America's overall commercial vehicle market, they play crucial roles in many industries. These vehicles, serving a wide array of applications, are integral to the daily operations of countless businesses. Understanding the dynamics of class 4 and 5 vehicles and where the market is headed is not just important—it's essential for OEMs, body manufacturers and suppliers to strengthen their class 4 and 5 vehicle options and remain competitive. In the first part of our two-part miniblog series, we share data about the current state of the class 4 and 5 market, exploring the top use cases, key players, and market outlooks for conventional and low cab forward (LCF) trucks. Read on for expert insight to fuel your next strategic move: https://hubs.li/Q02NBbhk0 #commercialvehicle #data #Advisory #OEMs
The Current State of Classes 4 and 5 Commercial Vehicles and How They Serve Essential Industries Across Key Use Cases | Escalent Blog
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Escalent reposted this
Proud to announce the launch of Escalent's EVForward brand audiences, now available on LiveRamp. For five years, we've been helping our clients understand who is likely to buy an #EV and why they are likely to buy. You probably don't know it, but you've seen the results of our work in automaker, utility and CPO programs and advertising. Now #marketers have a powerful tool to directly activate key customer groups we've identified in EVForward:
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Connected vehicle services hold immense potential to transform the driving experience within the automotive industry and provide automakers with even greater potential for additional revenue streams. Yet one significant question remains for OEMs in capitalizing on this opportunity: What will drive consumers to pay for these services? In this blog, https://hubs.li/Q02MLdk00, we answer this question by revealing the five core pillars we identified that influence the likelihood of consumers to subscribe to connected vehicle services and explain how automakers can use this insight to build a successful connected vehicle services strategy. #connectedvehicles #MarketIntelligence #OEMs
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The role of trust has become increasingly crucial for new technologies underpinning products, services and experiences in any industry. Stephan Schroeder will discuss the complex concept of trust and how Escalent created our Tech TrustBuilder framework that determines what a brand needs to build trust in the technologies powering its offerings on Sept 5 at the Insights Association - North Central Chapter Fall Conference. #ConsumerBehavior #MarketResearch
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Escalent reposted this
After more than 2 years of meetings, discussions, and strategizing...we are finally live on one of Escalent's first paid media products! This month, we launched five #EVForward® brand audiences on the LiveRamp marketplace, which media agencies, marketers, and advertisers can access to better identify the next-generation of electric vehicle buyers at scale. We are really new at this, so we are open to all types of conversations... advice, suggestions, & inquiries all welcome!
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After months of negative headlines about declining EV adoption, the truth is coming to light: EV sales and customer satisfaction are, in fact, rising. Our EV expert K.C. Boyce highlights factors driving this growth and the positive outlook for EV adoption in this new Environmental Defense Fund article. As we move toward a more sustainable future, these insights are key to understanding how the market is evolving. Dive into the full story on how the future of e-mobility is shaping up: https://hubs.li/Q02Mc2wv0 #EVs #emobility Environmental Defense Fund
Electric vehicle sales and satisfaction continue to rise
vitalsigns.edf.org