Artificial intelligence is transforming retail pricing, prompting public debate and regulatory scrutiny. The FTC has launched an inquiry into "surveillance pricing," which involves using personal shopper data for individualized pricing, raising concerns about consumer protection and privacy. https://hubs.li/Q02VRGHT0 #RetailIndustry #AIinRetail #MRX
About us
Escalent is an award-winning data analytics and advisory firm that helps clients understand human and market behaviors to navigate disruption and business transformation. As catalysts of progress for more than 40 years, our strategies guide the world’s leading brands in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications, and travel & tourism. We accelerate growth by creating a seamless flow between primary, secondary, syndicated, and internal business data, providing consulting and advisory services from insights through implementation. Based on a profound understanding of what drives human beings and markets, we identify actions that build brands, enhance customer experiences, inspire product innovation and boost business productivity. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.
- Website
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https://escalent.co
External link for Escalent
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- Livonia, MI
- Type
- Privately Held
- Specialties
- Automotive Research, Electric Vehicle Research , Energy Research, Financial Services Research, Healthcare Research, Technology Research and Innovation, Competitive Intelligence, Mergers and Acquisitions Consulting, Brand Research, Product Development Research, Path to Purchase and Consumer Journey, Segmentation Research, Customer Experience Research, Data Analytics, Market Research Consultant and Staffing , Syndicated Research, Quantitative and Qualitative Research, Secondary Research , Online Communities, and Behavioral Science
Locations
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Primary
Livonia, MI 48152, US
Employees at Escalent
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Greg Mishkin
Market Research Innovator | Author | Public Speaker | Inventor | Telecom Thought Leader | Board Member | Community Activist
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John O.
Operating Partner
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Rob Stone
Chief Executive Officer at Onclusive
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Nancy Arter
Senior Vice President at Escalent leading innovative business strategies
Updates
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For many brand categories, consumer preferences are rapidly changing. A more aggressive short-term focus on brand strategy may be necessary to capitalize on immediate opportunities, rather than betting solely on long-term ROI from brand building. Read the blog by our business unit, H&P, that highlights six key takeaways for marketers to go beyond the conventional 60/40 marketing rule and adapt to evolving consumer behavior.
Is your brand still relying on the 60/40 marketing split? While it’s a solid foundation, it may not be enough in today’s fast-paced market. Leading brands are moving beyond this, using data-driven insights to craft strategies tailored to their unique needs, and adapting to competitive categories, digital disruption, and evolving consumer behavior. At Hall & Partners, we help brands go beyond generic formulas. With actionable insights, we guide smarter investments, balancing long-term brand-building with short-term performance marketing to drive sustainable growth. Click on the link below to discover why it’s time to rethink the universal 60/40 brand-building strategy. https://lnkd.in/gV9E_ab9 Escalent | C Space #BrandStrategy #DataDrivenGrowth #MarketingInnovation #BrandBuilding #PerformanceMarketing
Winning brands think beyond 60/40
hallandpartners.com
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Following Hurricanes Helene and Milton, Visit Florida launched a campaign titled “Sun is Shining in Florida” to inform tourists that many areas of the state are open and ready to welcome visitors. This comes due to extensive news coverage of Category 4 Hurricane Ian devastating areas of Florida in 2022 that left many tourists with the impression that most of the state was not open for visitors. In the coming weeks, Visit Florida will introduce a crisis recovery initiative, with a planned investment of “several million dollars,” to support impacted destinations. https://hubs.li/Q02VPvst0 #TravelIndustry #TourismRecovery
Florida Resumes Tourism Promotion After Hurricane Milton
skift.com
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Is your brand stuck in the “horn effect” trap? Don’t let a negative perception hold your brand back! In his blog, Rob Darrow shares an eye-opening story about how a theme park’s usability study took an unexpected turn—and reveals the power of overcoming the "horn effect." Want to learn how brands like Apple and Dunkin' have mastered these biases to their advantage? Read more and transform the way you view your brand strategy: https://hubs.li/Q02Tj8Yr0 #ConsumerInsights #Branding
Horns and Halos: Controlling Bias and Harnessing Preference | Escalent Blog
escalent.co
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Although China was once the second-largest market for Nokia, Chinese telecom operators significantly reduced contracts for both Nokia and Ericsson after Western countries began banning Huawei in 2019, at which time about 27% of Nokia's net sales came from Greater China compared with under 6% in the latest quarter. As a result, Nokia is enacting a large cost reduction strategy to eliminate up to 14,000 positions globally to save between 800 million and 1.2 billion euros by 2026. https://lnkd.in/dgPZbkP9 #Telecommunications #NetworkInfrastructure #MRX
Exclusive: Nokia cuts 2,000 jobs in China, 350 in Europe as part of cost cuts, sources say
reuters.com
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With $90 trillion in assets expected to be transferred between generations over the next 20 years, it begs the question: What will recipients do with their inheritance? Our new report from Cogent Syndicated finds more than half of future inheritors (63%) anticipate saving with the majority of these savers preferring to place their inheritance with banks and credit unions. "Credit unions’ member-owned structures and their focus on serving communities uniquely positions them to help guide and facilitate this transfer of wealth to the next generation", says Kristin Hall. Read more: https://hubs.li/Q02VHxj_0 in this blog. #mrx #generationalwealth #affluentinvestors #creditunions
The Great Wealth Transfer Offers Opportunities for Credit Unions | Escalent Blog
escalent.co
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What do European car buyers really want from connected vehicle services? The answer might surprise you. As automakers navigate challenges monetizing connected vehicle services, it’s essential to understand the tech habits shaping consumer expectations. Does your strategy align with the devices already in their homes? In our new blog, European automotive expert Mark Carpenter explores how tech ecosystems and consumer preferences could define the future of connected vehicle services. Get the insights and learn how to build a connected vehicle strategy that resonates here: https://hubs.li/Q02Tpnk50 #Connectivity #AutoTech #Insights
Connected Vehicle Services: Navigating Relevance and Monetization Among European Car Buyers | Escalent Blog
escalent.co
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The Paris auto show has become a battleground for Chinese and European automakers as tensions rise over looming EU tariffs on Chinese-made EVs. With European manufacturers under pressure to demonstrate their competitiveness amidst weak demand, industry leaders are voicing concerns about how these tariffs will impact consumers and the future of automakers in Europe. https://hubs.li/Q02Vs-t_0 #AutomotiveIndustry #ElectricVehicles #MRX
Paris car show heats up with China-Europe rivalry as EV tariffs loom
usatoday.com
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What car shoppers are learning in their research about battery electric vehicles (BEVs) doesn’t always provide the reassurance they’re looking for on their path to purchasing one. When weighing a BEV purchase, 67% of new-car shoppers said they had researched vehicles online. This starkly contrasts the 47% who said the information they found about the cost of ownership convinced them that a BEV was right for them—according to new findings from our EVForward report. In a new blog, we explore how OEMs and dealers must shift their attention and approach to promoting the value of owning a BEV to the cost-conscious consumer to overcome this confidence gap and accelerate BEV adoption. Get more insights on this here: https://hubs.li/Q02Vv07H0 #BEVs #data #Insights
Convincing Cost-Conscious Consumers of the Benefits of BEVs Is the Next Big Hurdle | Escalent Blog
escalent.co
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Insights teams often find themselves stuck in 'reactive mode,' responding to low-value data requests and generating numerous manual reports. Democratize your data and enable stakeholders to self-serve the latest KPIs and take a snapshot of competitive performance. Learn about our intuitive brand intelligence platform that frees up insights teams to focus on generating new growth opportunities and making informed business decisions. https://hubs.li/Q02VsWFt0 #BrandHealth #DataVisualization #BrandTracking