Tia Lupita®Foods

At Tia Lupita, we share a piece of our home by bringing authentic Mexican flavors to new communities. Founded by Hector Saldívar Saldivar, our journey began with a family hot sauce recipe that’s now a symbol of cultural pride and connection. From sharing flavors rooted in tradition to creating sustainable opportunities with ingredients like nopales, our mission is about more than food—it’s about family and community. Cheers to all the fellow small-town founders featured in this Shopify Newsroom article that are sharing their little pieces of home to build new communities! 🫶

In today’s diverse marketplace, authenticity isn’t just a buzzword—it’s a necessity, especially for cultural brands 🌎 Failing to honor and truly understand the heritage behind the culture you represent can alienate the very audience you aim to connect with. For Latino consumers, brands that use superficial or stereotypical portrayals often miss the mark, losing trust and credibility. "True authenticity means being upfront about who you are and why you created your company." - Hector Saldívar Dive further into the Top 5 Mistakes Brands Made When Marketing to Latinos with this Inc. Magazine article 👇

Another day, another TV spotlight for Tia Lupita®Foods 🎉 Thank you so much to Rachel Krupa for including us in The Goods Mart haul for smart snacks to carry with your during the busy travel season! Our Grain-Free Tortilla Chips come in *3* delicious flavors to enjoy during any of your upcoming travel 🛫 Watch the full segment here: https://lnkd.in/g7Fxu7D7

If you tuned into KTLA yesterday, you might have recognized a few familiar faces, including our very own Hector Saldívar! KTLA highlighted Tia Lupita®Foods , De La Calle Tepache and Shop Jitana for a Hispanic Heritage Month segment focusing on Hispanic-owned businesses. Tune into the segment to discover each brand! Alex Matthews Rafael M Denise Hernandez

Thrilled to share that our newest Sea Salt & Lime Grain-Free Tortilla Chips were selected as part of Progressive Grocer's Editor's Picks!! 🎉 Using only mindful ingredients, our Sea Salt & Lime Grain-Free Tortilla Chips feature a blend of the native Mexican Nopales Cactus and upcycled okara flour plus chia seeds. We also used REAL lime juice 🍋 to provide a zesty flavor profile. ✅ non-GMO ✅ gluten-free ✅ low-carb ✅ low-calorie ✅ good source of fiber https://lnkd.in/g_BhBgXQ

Tia Lupita Foods: Revolutionizing the Hispanic food aisle with a Shark Tank success story! 🌶️🦈 I recently had the pleasure of chatting with Hector Saldívar, founder and CEO of Tia Lupita®Foods . It’s a brand that's shaking up the Mexican-inspired food scene with their commitment to clean, mindful ingredients. Hector shared some exciting highlights: - Tia Lupita offers a range of hot sauces, salsa macha (Mexican chili crunch), and innovative grain-free tortilla chips made with cactus (nopales). - The brand made waves on Shark Tank Season 14, securing a deal with Mr. Wonderful (Kevin O'Leary) himself! - Fans are getting creative with their products - from using chili crunch on ice cream to crafting "walking tacos" with their chips. Looking ahead, Hector is passionate about reinvigorating the Hispanic food set in stores. His vision? To bring fresh energy and innovation to this expanding category, creating a one-stop destination for Tia Lupita products. Have you tried Tia Lupita Foods yet? What's your favorite way to use their products? #TiaLupitaFoods #SharkTankSuccess #InnovativeMexicanFood #CleanIngredients #NewtopiaNow

Let's talk 🌵NOPALES 🌵 Inc.com and Lyanne Alfaro published an incredible article explaining how important the Nopal Cactus has been to 🇲🇽 Mexican history, while also featuring founders and new business like Tia Lupita Foods, NOPALERA, Nemi Snacks, Youth To The People and Dae Hair who are using the power of the 🌵cactus in today's world to create new uses 🌎

Hector again 👋 This week in our Meet the Maker series, I'm diving in a little as to WHY I started Tia Lupita Foods, what I noticed about the market of 🇲🇽 Mexican food products when I moved to the US, and how I hope to fill in that gap 🌵

MEET THE MAKER: Hector Saldívar 👋 This Hispanic Heritage Month, join us as we dive into the inspiring story of 🌵Hector Saldivar, the visionary behind Tia Lupita Foods✨ Through our Meet the Maker Series, discover why Hector embarked on this flavorful journey, how he celebrates his heritage, and what keeps him connected to his roots 🇲🇽 Follow along to get an inside look at the passion and tradition behind every bite! 🌮

If you've ordered Mexican Chili Crunch from our website or Amazon, you might have already seen this new packaging. Now, our refreshed packaging is trickling into stores, making it easier than ever to spot your favorite Mexican Chili Crunch 😉 #salsamacha #chilicrunch #refresh