Tourial

Meet your buyers where they are at or lose deals. Full stop. Ben Smith 💜 went from BDR -> Marketing Director at Reachdesk. Here is his biggest pet peeve when evaluating new software. What’s your take? #sales #marketing #community

If you don't have pricing or at least a range on your website it's probably because you have a broken pricing model. That's what Collin Mayjack Lead Product Marketer @ Classy thinks and I couldn't agree more. What do you think? 👀 #sales #marketing #community

Are you making it harder for buyers to buy from you? If you are selling to Joshua Perk, Founder at Vector you might be... Listen to his current frustrations as he is evaluating software vendors right now. What do you think? #sales #marketing #community

Want to reduce buyer friction? Make your product FREE 🤷🏽♂️ That's exactly what Joshua Perk and the Vector team are doing right now. Looking to dabble with contact-level web visitor identification? Go check out Vector....its literally free lol #sales #marketing #community

Your buyer journey is prob not linear. In fact it is prob more like 🍝 Listen to how Ben Smith, former BDR now Marketing Director at Reachdesk and his team are thinking about reducing friction for buyers. What do you think? #sales #marketing #community

Your prospects don’t want 3 calls before seeing the product and getting pricing. Joseph Vollmer was looking for website chat tools. Check out his experience. What do you think? #sales #marketing #community

Stop making the act of purchasing software annoying for buyers. Here is a list of things your buyers are looking for BEFORE talking to sales. To set the stage, Tricia Lee McNabb, Senior Director of Marketing @ Elisity has purchased software numerous times. This is what she wants to see before investing time talking to potentially numerous sales reps over multiple hours: - Pricing (cost) - Product Demos (how it works / ease of use) - Integrations (does it play well with current tools in the tech stack) If you don't have these things......good luck lol What do you think? #sales #marketing #community

One of my favorite, slept-on G2 features are our customer reference pages. These pages are superrr simple to create and you can crank out several based on feature, use case, persona, etc. Basically ready-to-go pieces of content ready to include in your marketing campaigns, all revolving around peer reviews. Also a fantastic lever to pull when you’re handling competitor objections 😏 Wish I'd known about these when I was a rep back in the day. Here’s an example I created for G2 Buyer Intent. You can personalize these with: - Hand-selected reviews from your G2 profile (with the same filtering you have on a G2 profile page so you can highlight a review from a specific segment or job role). In my example here I wanted a combination of reviews from SMB, MM, ENT  - Custom CTAs (I included our interactive tour via Tourial & standard demo page) - G2 reports and badges, in addition to including your own branded e-books, guides, etc

Exciting to be joining 500 + product marketers and leaders in San Francisco next week! I'll be the chairman for day 1, so you'll see plenty of my face 😎 and of course stop by our booth to connect with myself, Joey Alvandi🌵 and Jim Milton 👀 Also we're hosting a dinner for product marketing leaders Tuesday evening with limited seats still available. Shoot me a DM if you are a product marketing leader in the area and would like to join us!

Want to reduce buyer friction? Make your product FREE 🤷🏽♂️ That's exactly what Joshua Perk and the Vector team are doing right now. Looking to dabble with contact-level web visitor identification? Go check out Vector....its literally free lol #sales #marketing #community