trüfrü UK

6 months old today and what a 6 months it has been! Thank you to everyone who has supported us, talked about us & actually gone into store and bought a bag (or two). Shout out to Tesco, Waitrose & Partners & Sainsbury's for all your support. Our two key take outs are: 1. Social media is a wild place 2. People love to consume trüfrü in their cars What do you want to see us doing next? A new flavour, new retail listing, new partnership… let us know in the comments ⬇️ P.S big thank you to Amy's Bakehouse for the epic cake! 🍓

🍓🍪The collaboration of dreams!🍓🍪 trüfrü will be available as a topping on top of Blondies Kitchen cookie dough at Selfridges & frozen yogurt at Soho Farmhouse (Soho House & Co). From today until stocks last get yourself down to Selfridges for a sweet treat & we will be in Soho Farmhouse from Monday 26th August until 3rd September. We can’t wait to hear what you guys think!! ❤️🥰🎉

🍫Well this has just made our week…🍫 TWO of our products are 🌟finalists🌟for The Grocer New Product Awards 2024! We couldn’t be happier with the news especially as we are approaching 6 months since launching in the UK! The Grocer #awards #finalists #thegrocernewproductsawards

Our first ever influencer event 🥹🍓 Last week we hosted an intimate picnic in Battersea Park to thank those who have given us love from the start and also to celebrate the launch of trüfrü in the UK. The British weather had other plans for us so the picnic quickly became indoors yet this didn’t stop us - the event was full of laughter, chatter and most importantly, all the trüfrü the gals could ask for! We can’t wait to host more events ❤️

We are on the road! 🚐 Our sampling campaign is in full swing and there is no better way to say ‘free samples’ than with a fully branded van full of trüfrü and a team of amazing ambassadors! Keep a look out for us across the country and you may be in for a tasty treat 🍓🍫❤️ Has anyone spotted us yet? Zara Cauldwell Sophia Webber

Just over two months since trüfrü launched in the UK and as of this week you can officially find trüfrü in a select number of Sainsbury's stores! 🛒 You will be able to find trüfrü Strawberries in White & Milk Chocolate along with trüfrü Raspberries in White & Dark Chocolate in the frozen aisle of a select number of large format Sainsburys stores. Another huge milestone for us and one we are super proud of, let us know once you have found us! #trufru_uk #indulgewithtrufru #newretailerlisting #Sainsburys

The world of TikTok is a crazy place. Having launched the trüfrü UK TikTok account just under 2 months ago we have hit our first ever 1M views (organically)🤯 A huge milestone for our small yet growing brand and a reminder that staying up to date with the ever changing algorithm and trends is a must! 🍓 We would love to hear from other brands/social media managers on how they keep up to date with TikTok? Let us know in the comments ⬇️ #socialmedia #tiktok #trends #algorithm

We are beyond excited to share that you can now find trüfrü in Waitrose & Partners! After a very successful launch into the UK we are thrilled that our incredibly indulgent frozen snacks can now be purchased in another major retailer.    You will be able to find trüfrü Strawberries in White & Milk Chocolate along with trüfrü Raspberries in White & Dark Chocolate in the majority of Waitrose stores across the country.   #trufru_uk #indulgewithtrufru

What a great first month it’s been! Thank you for all the support! ❤️🍓🍍

BIG ANNOUNCEMENT! 💥 We couldn’t be more excited to announce the launch of trüfrü in the UK this week 🍓 trüfrü is a delicious, US award-winning frozen snack made from real fruit, double immersed in delicious smooth chocolate. It burst onto the US snacking scene in 2017, and has since reached nearly $200m sales, completely changing the game in the US frozen category.  trüfrü not only tastes really indulgent, but also fulfills needs we know consumers are now looking for in the frozen category. Each serving is less than 92 kcal, gluten-free, has no artificial colours, flavours or preservatives and is made with 100% real fruit, picked ripe.  Our UK launch has moved from idea to in-store in just 8 months, which is down to the hard work, agility, and pace of the team involved. It also shows what’s possible when insurgent businesses join Mars Snacking, with our commitment to nurturing emerging and founder-led brands, while supporting their accelerated growth journey.  The launch goes off with a bang this week, with listings in multiple channels and key national grocers. Watch out for trüfrü popping up across the UK over the coming weeks and months – we know that when you try it, you’ll love it as much as we do 😊 https://lnkd.in/eTaQzVZ7 #FutureofSnacking #trufru