Tribyl, Inc.

GTM efficiency is all about knowing your ICP's Problems. Today's problems! At a deep and granular level. We all know this intuitively. But where's that company database of ICP Problems? A place where Marketing, Product, and Sales teams can log in To get trusted insights on your ICP's top of mind use cases, pain points, KPIs, compelling events and decision criteria Across industries, personas, segments... ----------------------- If you don't have such a real-time, company-wide Problems database today, How are your teams deciding messaging, content, campaigns, product roadmap, and sales plays? Is it largely based on anecdotes, guesswork, and management opinion? If yes, do we really expect GTM efficiency to improve? (a tell - how frequently do you change your messaging and plays? 😃) ------------------------- Here's the deal. While using A.I. to generate call summaries and playing 20 questions is cute 🐶 It's like missing the forest from the trees. What if A.I. could actually deliver a single source of truth on all buying journeys? Across 1000s of deals, calls, and email? So that everyone -- from the Board to the content writer and the sales rep -- becomes a domain expert on your ICP's Problems? Could that unlock efficient growth? That's why Tribyl, Inc. #innovation #contentstrategy #contentmarketing #b2bmarketing #cmo #productmarketing #genai #saas #ai #digitalmarketing 

Tribyl's all about leveraging the Voice of YOUR Customer to improve conversion. Nothing excites us more than the voice of OUR customers. Here are a few direct quotes talking about our latest product, the Tribyl Content CoPilot. It mines your call recordings and internal documents to produce authentic content that'll resonate with YOUR ICP buyers. ✅ That's pretty crazy, how specific it is. ✅ The use cases pretty much hit the nail on the head. They're aligned to our actual messaging, too. ✅ It's huge that [the Copilot] picked up on specific customization and integration questions that buyers keep asking us about. ✅ This language is non-generic and how our buyers actually talk. Best of all, ✅ I love this FAQ! It's going to generate high quality demo requests for us, because it's packaged up what's discussed in Discovery, and made it available at the top of the funnel. Reach out if you want to learn more! Works great across domains, too -- Analytics, DevOps, Security, Infrastructure, you name it. Takes 5 minutes to get started and it will change the game forever for your team and pipeline. Tribyl, Inc. #innovation #contentstrategy #contentmarketing #b2bmarketing #cmo #productmarketing #genai #saas #ai #digitalmarketing 

Your real ICP isn't inside decks and playbooks. or a handful of interview notes and surveys. or known to ChatGPT. 😅 ➡️ It's being forged in discovery and solutioning calls, ➡️ And being proven beyond a doubt in closed-won deals. 🙋♂️ How deeply do you understand your ** real ** ICP(s)? 🙋♂️ How do you track fast-evolving ICP priorities and preferences? 🙋♂️How do you measure and improve your ICP - GTM alignment? Could these superpowers improve conversion and revenue efficiency? #innovation #contentstrategy #contentmarketing #b2bmarketing #cmo #productmarketing #genai #saas #ai #digitalmarketing #cmo #marketing

Cold outreach to ICP buyers is the best message-market fit test. ✅ Can you boil your pitch down to 1 sentence? ✅ Is that sentence getting you meetings consistently? ✅ Then you're ready to scale! Some examples from Tribyl, Inc. ➡️ Product Marketers: "We've discovered a breakthrough that completely eliminates the guesswork involved in messaging and positioning." ➡️ Content Marketers: "We've discovered a breakthrough that makes you a domain expert overnight, so that you can write content that wows." 💡 Few common themes that work. 1️⃣ Tap into your audience's deepest emotions and insecurities: - What's unfulfilling or frustrating about their job? - What "fingers crossed" moments do they experience daily? - How do these emotions impact their professional self-worth? 2️⃣ Turn your value prop into curiosity: - I haven't heard anything remotely similar. - Could it be true? What if it is? - Now I want to learn more! ⛔ What doesn't work? - Increasing revenues, reducing costs, saving time (more promises...🙄) - Talking about AI (everyone is...😁) What's been your experience with finding message-market fit? Have a 1 sentence pitch you'd like to share? #innovation #contentstrategy #contentmarketing #b2bmarketing #cmo #productmarketing #genai #saas #ai #digitalmarketing 

Why aren't you using AI for content generation in a big way? I've been talking to content marketers who've tried ChatGPT, Jasper, Writer and similar tools. Interestingly, many are disillusioned. Here are some common themes. 1️⃣ I can't put my name on this. “We're addressing sophisticated buyers. The content is generic. My CEO already thinks the content team doesn't have technical depth.” 2️⃣ It didn't really save me time. “ I had to spend time coming up with specific points for the prompt.” 3️⃣ Our ICP, messaging, and product are changing constantly; it's not a good fit for us. “As a growing company, we need to write about new and fresh topics all the time. Rehashing existing content and relying on models trained with 1-year old data goes only so far.” -------------------- I'd be curious to hear other experiences! 🙏 -------------------- Our take is that AI can play a huge role in content creation. 🚀 But the emphasis has to move away from "generation." 🙄 What content marketers really need is deep insights into THEIR ICP buyers. After all, they're not the ones talking with prospects every day. 💡What if you could “hire” YOUR ICP buyers as SMEs -- on demand? They'd tell you: ✅ Top of mind pain points and use cases ✅ What's compelling about your value proposition Best of all? They'd use domain-specific language and examples that would help build trust with their peers. That's the approach we're taking with the Tribyl, Inc. Content CoPilot. #innovation #contentstrategy #contentmarketing #b2bmarketing #cmo #productmarketing #genai #saas #ai #digitalmarketing #contentmarketing

Best way for PMMs to "be understood"? Show how messaging and positioning is driving revenue impact - In a defensible way. Just because reps parroted the first-call deck does not mean you should take credit for revenue outcomes. Data-driven executives will tell you that correlation (mentions in call recordings) is not causation (revenue impact). But what if you could prove that when buyers engage in meaty discussions on your messaging, there is clear "lift" in revenue metrics, compared to casual mentions? See chart from Tribyl, Inc. below. What if you could go a step further and generate win stories from these deals, enabling all reps to have meaty discussions beyond the 1st call deck? We call that a win-win-win PMM = Revenue! #productmarketing #cmo #genai #conversationalai #messaging #cro #saas

67% of buyer's research is done online. 60% of deals end up in no-decision. Not a coincidence. The content we're putting out isn't working. Why? It's hard to write high quality, well-researched content with a specific point of view. With examples to boot! Here's a question. If the content being put out isn't performing, why would you expect LLMs to regurgitate the same content and perform any better? Just because it reads nice, doesn't mean it converts. LLMs can guarantee hitting content vanity metrics, but not revenue impact. So what's the solution to deliver both Quality AND Quantity? Employ your customers to write content - they're the domain experts! Seriously, what if you could generate insightful content based on what those customers said in call recordings? VOC insights are specific and proprietary! That's like having ALL your customers talk to ALL your prospects. 24x7. Why wait for the next conference or field event? Excited for Tribyl, Inc.'s latest product -- the Smart Content Generator. If generating high-performing content from 1000s of call recordings has you drooling, and could accelerate pipeline, let's talk! #contentstrategy #contentmarketing #marketing #cmo #productmarketing #saas #llm #enterpriseai