Twigeo

🤔 Why would a trio of senior creatives from some of Sweden's most prominent creative agencies join what may seem like a performance agency? 🤔 At Twigeo we believe that the future of any digital marketing, will lean more heavily into creative communication as a means to tackle: 1. An increasingly complex communications landscape with more interaction points across more social networks and rapidly changing trends 2. Increased privacy regulation (great for the people!) making behavioral targeting and measurement harder 3. The slow convergence of brand and activation marketing. 💡 Even a performance campaign needs to grounded in a strategy. 📖 There needs to be an element of storytelling and communication in every ad. That's why we are doubling down developing a new creative offering that will kick ass together with our excellent media and analytics pillars. And that is also what intrigues our new stars Helena Ward, Ingrid Sydow and Alexander Olsson Nelin. I am super happy to have them join Twigeo to develop the next wave of digital communication for companies and brands looking for efficient, measurable growth 🚀 #communication #digitalmarketing #creative

A few months ago, I was in the media talking about the perks of freelancing, and today, I’m featured in Resumé starting a new chapter. It all started when developing a strategy for Twigeo to advance their creative journey. But once that was complete, the opportunity was just too exciting to turn down, so now I am starting my position as Head of Creative. Twigeo embodies so much of what I’m passionate about—thinking differently, staying independent, and making bold, quick decisions in the pursuit of what’s truly meaningful. It’s simply too fun to pass up. Here, data, analysis, and creativity blend seamlessly, pushing us to rethink the entire creative process. And with the focus on digital channels, it’s even more exciting for me, as that’s always been a key area of interest. On top of that, I have the opportunity to work with some amazing people who share my excitement for this journey Brad Johnson Naiara Seara Rikard Karlander Joakim Bordier Markus Wieslander Tyler Englund Ingrid Sydow Connor Phillips Bianca Mali and many many more.

HÖBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLLBLBLBLBLBBLBLBLBLBLBLLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLBLLBBLBLLBLBLBLBLBLBLBBLBLBLLBLB. HÖH! This caption was written by our new Senior Copywriter, edited by our new Creative Director and approved by our new Global Head of Creative in an attempt to lure you into reading about our next chapter as an agency. We’ve always been about growth, results and data. And that’s why we’re developing our creative offering. Yes, that’s right – creativity supported by a solid foundation of testing and analysing is how you REALLY break through the noise and create true impact. If you look at the numbers, it makes perfect sense. And we always look at the numbers. Are you a brand person ready to shake things up? Let’s talk. Welcome to the agency Helena Ward Ingrid Sydow Alexander Olsson Nelin, and thanks for the feature Resumé https://lnkd.in/d5RQwycR

Beyond excited for MeasureSummit 2024! I’ll be joining an incredible lineup of speakers with an on-demand session on Marketing Analytics in a Privacy-Focused World! Reserve your Free Ticket now and join the fun! 🎉 http://bit.ly/msresummit #marketinganalytics #measurement #growthanalytics #marketing

“Change is inevitable. Growth is optional.” Last week at Fotografiska, we gathered the creative community for the Hi AI Event for a deep dive into how AI is transforming the creative world 🌍 I had the pleasure of hosting a session on Creative Engineering - The Future of Creativity. Many fear that AI will ruin the creative art form and lead to widespread unemployment in our industry 🤯 But here’s the truth: AI will transform our industry by enabling & enhancing creativity 🤩 As our industry evolves, AI will become a fantastic tool that empowers us to: 💡 Create more ⚡ At a faster pace 🔧 With higher quality and less input (production costs will go down) The "soft skills" of tomorrow that will be essential for creatives are: 🖼 Visualization skills – The ability to have a clear vision for everything from the creative process to the end result 🧠 Creative thinking – How to leverage the data and the output we get from AI-tools to best package it and put it in the right context 📚 Storytelling – The thing that makes us uniquely human and the most powerful tool for impacting others A massive thank you to everyone who attended. You had so many interesting questions, and the discussion was spot on. The conversation doesn’t stop here— we’re taking it to a new format, so stay tuned 🎙 Twigeo 💜 #ai

🎉 We’ve been nominated for a Drum Award 🎉 We couldn’t be more excited or proud to announce that Twigeo is officially in the running for a Drum Award, thanks to our groundbreaking campaign with Espresso House Group. Nothing is better than a good F***! Fika - In true Swedish spirit, the sacred coffee and pastry break ☕️ What did you think we were talking about? 😏 Espresso House needed to spread the word when revamping its loyalty program, the Fika Club, and we decided to do it with a creative twist that would turn heads. It not only turned heads, but it also delivered results beyond expectations 🚀 - 2X the target member growth 📈 - 1 in the App Store's Food & Drink category 🍽️ And guess what? Espresso House is in good company, standing alongside industry giants like Coca-Cola, Spotify, Lego, Disney, and Heineken in this year's nominations. It is truly inspiring to be recognized alongside such iconic brands. Huge shoutout to the incredible team who made this happen: 👏 Helena Ward – Head of Creative 👏 Alexander Rengifo– Senior Marketing Designer 👏 Naiara Seara – Creative Director 👏 Caisa Carlson – Marketing Designer 👏 Signe Lai Clausen – Head of Digital Marketing, Espresso House 👏 Tobias Karlsson – CMO, Espresso House Also, a huge shout out to our “internal award team”: 👏 Nicolas Kovac – Marketing Designer 👏 Brad Johnson – Creative Director 👏 Dan Wirtheim – Senior Marketing Designer 👏 Ian Browaldh - Growth Director Let's bring this one home 🏆 #TheDrumAwards #marketing #digitalmarketing The Drum

Data privacy regulations like GDPR and CCPA are reshaping our digital experience with businesses adopting Consent Management Platform’s (CMPs). While reliance on a third-party platform to handle this process is my recommendation for any business, I let my curiosity get the best of me and built out my own CMP based on research to understand how they are doing it behind the scenes. From cookie management to ensuring compliance, this project helped me dive deep into the intricacies of data governance and privacy, and while I don’t recommend others do the same nor believe this should be a blueprint for your own, I think it will be helpful to understand what goes on behind the scenes with these tools. Check out my article linked in the comments below to learn more about my journey. #DataGovernance #CMP #Martech

We are really excited to share that our own Dan Wirtheim has launched his own Youtube channel - AdPop 🎥 He is connecting the dots between ad agency life, cultural shifts, and the future of marketing 🚀🎨🤩

Weekly subscriptions are stirring up buzz in the product and growth world, but are they right for every app? 🤔 Shuan Salim shares "the truths" and misconceptions to help you navigate if you should jump on this trend or not 🚀

Google's search empire is being shaken to its core 😦 A recent U.S. court ruling found Google in violation of antitrust laws, cementing its monopoly status 👩🏻⚖️ What does that mean for the future of search? Oliver Brown shares his thoughts about what happens next to the Google Empire and the future of search in the latest edition of Beyond Growth Marketing 🔮