The DOJ & NCIS would like to have a word with IAS & DoubleVerify…👀 It’s the U of Digital Newsletter on a Thursday!📰 Your best of source industry news, deftly compiled & curated to keep you sharp & up-to-speed.⚡️ This week sees the DOJ, NCIS ask ad executives about brand-safety companies, Sovrn expands its SaaS pricing model to reduce the ad tech tax, Connatix and JW Player merge to create a one-stop shop for Video Monetization and much more! Click the 🔗 for the full 🗞️: https://lnkd.in/gaSJ-bs3 ________________ 💥PLUS!💥 Finish 2024 strong with our U of Digital Effective Ad Tech Sales Guide!💰🚀 *A FREE resource on our site! Click the 🔗 to access the full deck & presentation: https://lnkd.in/gjZX9jQf _________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta, U of Digital Founder #KnowledgeAccelerates💡 _________________ Did we miss anything? Let us know! ⬇️
U of Digital
Professional Training and Coaching
We educate teams on topics like #Programmatic, #AdTech, #ConnectedTV, #Identity, #CleanRooms, and much more...
About us
Our mission is to bring clarity to the complex and ever-evolving digital marketing ecosystem through engaging, ongoing education. We bring in experts from across the industry to educate individuals and teams on hot topics like programmatic, data privacy, identity, connected TV, clean rooms, and more. We believe that education should be multi-modal (online, in-person, video, audio, etc.), in order to meet the learner where they are, and that education should be an ongoing journey, not a singular event. We transform teams at companies like Google, Criteo, StackAdapt, TikTok, Indeed, Reddit, Quantcast, Lotame, GumGum, and more, so that they can create better outcomes for their own careers and their organizations. #KnowledgeIsPower #LearningIsFun
- Website
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http://www.Uof.Digital
External link for U of Digital
- Industry
- Professional Training and Coaching
- Company size
- 2-10 employees
- Headquarters
- San Francisco
- Type
- Privately Held
- Founded
- 2018
- Specialties
- adtech, programmatic, digital marketing, education, sales training, martech, technology, advertising, and digital advertising
Locations
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Primary
San Francisco, US
Employees at U of Digital
Updates
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💥BREAKING: AdTechGod (™) unmasked and desperately trying to sidestep exposure. Sorry, Tom Riordan. Secrets out.🗣️
I'm not, but it's a true honor to be accused!! AdTechGod (™)
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📣Shoutout to the Shoutout! Much appreciation 👏🏽 to The Martech Weekly for their newsletter mention of U of Digital’s insight into Zeta Global’s recent LiveIntent acquisition. If you aren’t already subscribed to both of these industry commended publications, here’s your chance! ——> The U of Digital Newsletter is your best of source industry news & insights, deftly compiled & curated to keep you sharp & up to speed.- 🧐Smart people get smarter by clicking this 🔗: https://lnkd.in/giedTn7E ——> The Martech Weekly effectively distills complex #martech trends into clear, actionable insights, keeping marketers informed & at the crest of industry developments.- Click the 🔗 to feed your 🧠 & signup: https://lnkd.in/geNxwzvK ********************************* 💥And if you aren’t already following and/or connected to U of Digital’s Shiv Gupta, Myles Younger & The Martech Weekly’s Juan Mendoza, do so now!😎 #KnowledgeAccelerates 🚀
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Finish 2024 strong with our U of Digital Effective Ad Tech Sales Guide!💰🚀 *A FREE resource on our site! Click the 🔗 to access the full deck & presentation: https://lnkd.in/gjZX9jQf #KnowledgeAccelerates💡 #adtech #sales #salesperson #tips ⬇️TEASER DECK BELOW!⬇️
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SPOOKY TRUTH: Wanna be a 👻 in your industry? Skip advertising!😱
Head of Innovation & Insights at U of Digital 💡| Ad Tech Veteran | B2B Products, Partnerships, and Marketing
Brian Wieser, CFA made an important point on the Madison and Wall podcast (episode 3). Aside from myself, I have never heard anyone else make this point (although I'm sure many *have* made it over the years): Advertising is a LEAST OF ALL EVILS proposition; a cost of doing business. Advertising is an inevitable byproduct of four things: 1. Capitalism and competitive markets 2. Free speech 3. Industrialized mass production and large-scale capital-intensive businesses (i.e., we no longer live in a world of independent artisans) 4. Mass media (Look at when advertising as we know it emerged in the 1800s and then look at the above checklist) In such an environment, every business that survives and grows past a certain stage MUST advertise. Businesses that don't advertise cede popular mindshare to competitors who are then free to shape consumer perceptions to their advantage. This set of economic and historical concepts gets lost in advertising discourse, especially when it comes to digital. Having lost the plot on why advertising exists in the first place, incurious technologists often twist themselves into pretzels explaining why THEIR business (or some business they admire) doesn't need to advertise and that advertising is, in a word, dumb; it's a dumb industry filled with dumb people. This core misunderstanding then leads to an unending list of 2nd, 3rd+ order mistakes when it comes to marketing and advertising strategy and even tactics. I substacked about this last year. True then and true now. https://lnkd.in/g3gTssVi
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Missed the recent U of Digital Live Learning Event? We got your back!🙌🏽 Check out the recording + deck from U of Digital’s LIVE LEARNING EVENT: TikTok Ban? Google Breakup? Where Will Ad Budgets Go? This session, we covered: Just how much 💰 could be up for grabs? How should advertisers & agencies think strategically 🤔 about re-allocating their ad dollars? If a bunch of money goes up for grabs, which platforms are likely to be the biggest winners?🥇How can you position your platform to be a winner?🏆 With special guests Brian Wieser, CFA and Olivia Morley of Madison and Wall. Click the 🔗 to access the full deck & presentation: https://lnkd.in/ggxuHeF6 #KnowledgeIsRevenue💡 ⬇️TEASER DECK BELOW!⬇️
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Thank you, Yahoo!🙏🏽
The top rated DSP for performance and customer service Yahoo Advertising DSP sent U of Digital NYC's favorite cookies (no, not those cookies) from Levain Bakery! Yahoo DSP has the best service because they invest in their ppl and care about bringing the best in the biz to their customers. Thanks for your partnership Yahoo! #KnowledgeIsWinning Alia Lamborghini Beau Ordemann Stephen McDermott Brian Zaben Jaime Irvine Phil Stocker Kelly Rath, MBA Betsy Downs, MBA Alyssa Manning Lacoff Patrick Vohden
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WEDNESDAY is the U of Digital Newsletter! 📰 Your best of source industry news, deftly compiled & curated to keep you sharp & up-to-speed.⚡️📱 This week sees Zeta Global to buy marketing tech company LiveIntent in $250M Deal, Google’s #AI search summaries now officially have ads, US says It’s weighing #Google breakup as monopoly case remedy, Home Depot launches self-service ads platform Orange Access and much more! Click the 🔗 for the full 🗞️: https://lnkd.in/gaSJ-bs3 ________________ 💥PLUS!💥 Missed our latest Live Learning Event? Check out the recording + deck from U of Digital’s LIVE LEARNING EVENT: TikTok Ban? Google Breakup? Where Will Ad Budgets Go? In this session, we covered: Just how much money could be up for grabs? How should advertisers and agencies think strategically about re-allocating their ad dollars? If a bunch of money goes up for grabs, which platforms are likely to be the biggest winners? How can you position your platform to be a winner? With special guests Brian Wieser, CFA and Olivia Morley of Madison and Wall. Click the 🔗 to access: https://lnkd.in/ggxuHeF6 _________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta, U of Digital Founder #KnowledgeAccelerates💡 _________________ Did we miss anything? Let us know! ⬇️
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Supercharge your people, supercharge your team. DM our founder, Shiv Gupta.⚡️🧠 #KnowledgeIsRevenue💡
In this cluttered, competitive #adtech industry, buyers view tech as a commodity. Your product and your differentiator is your PEOPLE. If your PEOPLE are not kickass thought leaders / consultants in critical areas like identity, data collaboration, CTV, commerce media, curation, AI, etc., you are going to lose to the big walled gardens often, and you will leave $$$ on the table. DM me if you want to chat about how we can help supercharge your PEOPLE, and your growth in 2025. #KnowledgeIsRevenue