Uproer

This just in! We released our July edition of SearchLite, our monthly search marketing newsletter where we share our latest industry takes, case studies, and other fun team updates (like this rare team photo we took at the Twin's game last month). This month we featured Schuyler Sonnega's recent case study on her content strategy pivot method that raised an E-Commerce client's traffic by 30%! Want to give it a read? Link is in the comments!

Today we're spotlighting Kyle Werle, one of our newest Senior SEO Analysts! Kyle is a part of our remote team and has been working at Uproer for over 6 months and has already made a great impact. Kyle transitioned into SEO early in his career. Before that, he worked as an Operations Analyst at a company that provided outsourcing for Personal Injury law firms. He realized that he wasn't in love with the work and wanted to transition into an industry that was both challenging and rewarding. He started researching other roles that required a similar skill set. SEO caught his eye because of the fact that it involves a lot of problem-solving and outside-the-box ideas. Outside of work you'll find him typically skiing or mountain biking. Aside from that, he loves exploring the nature that Vermont has to offer, including the state parks gorgeous lakes. Bonus fun fact: Did you know Vermont has the highest number of breweries per capita in the USA? Thanks for being a great team member, Kyle! 

Just because a happy hour is in-person doesn't mean remote folks can't crack a cold one too! We headed over to Surly last week and looped in Kyle Werle (who's based in Vermont) for a bev. Cheers to the start of patio season. 🤝

Everyone give a warm welcome to our newest Content Specialist, Jenny Hudalla! 👏 Jenny's marketing career started in higher education, where she learned a little bit of everything—including brand storytelling, content strategy, organizational communication, and how to win an office Nerf battle. She was drawn to SEO as a way to bridge the gap between good content and the people who could benefit from it. Outside of work, Jenny enjoys spending time outdoors, traveling, and devising new taco recipes. She is an above-average Wheel of Fortune player, a below-average singer, and an aspiring thru-hiker. Welcome Jenny, we are so excited to have you aboard!

C. Griffin Roer Jr. from Uproer participates in the latest SEOJobs Digital Marketing Agency Interview Series! He shares his story of going from agency SEO --> freelance SEO --> Building Uproer, a search marketing agency. He also shares tips for staying up to date on SEO trends and career advice for those looking to get into the SEO industry. 👇 👇 https://lnkd.in/g6EPqyrK

"It took 3 months, but we finally got our Ahrefs audit score to 100!" Ok... but, why? Checklist-driven SEO is comforting. You have a long list of to-do's, activity is happening, and you can tell stakeholders that you have a "strategy." But, when it comes to results, you'll be lucky if you have anything to show for the effort. Checklist-driven SEO lacks diagnosis, focus, and intentional actions - key elements of an actual strategy. It's why so many companies who go this route reach the false conclusion that SEO doesn't work for them. A true SEO strategy isn't anchored on tactics and best practices. It's anchored on the business outcomes you want SEO to impact. Stop the "random acts of SEO" and adopt an outcome-driven approach (learn more about this from the link in the comments).

Kavi Kardos presented at #pubcon and you won't want to miss these slides 🃏♠️♦️

The March edition of #SearchLite is LIVE! 🎉 If you haven't checked out Schuyler Sonnega's article on how to optimize, and get buy-in for category page content, go do it! In other news, we welcomed two new Uproerians to the team this month. Stay tuned to learn more about our fantastic new hires – Eric Davison, Senior SEM Analyst, and Jenny Hudalla, Content Specialist. Hit the link to get caught up on the latest 👇

Check out Schuyler Sonnega's recent article in the Women in Tech SEO newsletter! ✨

Way to go Kavi Kardos! Our Director of SEO is speaking at the Women in Tech SEO Festival this fall. Don't miss out on this great event (or her session)!