Valtech Themed Entertainment Studio

Ever wondered what principles I use when designing immersive, interactive worlds? I finally wrote it down. Check it out! What principle resonates most with you and what would you add? Please comment below! #creative #designer #immersive #themedentertainment #interactive #experience #worldbuilding #themeparks #thoughtleadership

Magical details released! The Wizarding World of Harry Potter™ - Ministry of Magic™ opens 2025 at Universal Epic Universe. #EpicUniverse Congratulations to all Universal Creative Team Members involved in creating this fantastical addition to The Wizarding World of Harry Potter that will transport witches, wizards, and Muggles alike to the magical streets of opulent Paris.

Just announced! Experience many of your favorite video game characters like never before as you explore the interactive fun of SUPER NINTENDO WORLD™, opening 2025 at Universal Epic Universe. #EpicUniverse Congratulations to the Universal Creative Team Members bringing to life this next-level immersive world that encourages our Guests to experience their favorite games like never before! #UniversalCreative

I had a wonderful time hosting discussions with Deana Taylor, general manager of Ferrari World™ Yas Island, Abu Dhabi and Dan Pelson, chief operating officer of AREA15, as part of the Blooloop Festival of Innovation in December. Did you miss our chat? Check it out here: https://lnkd.in/ewvcP-c4

Get ready to go bananas! 🍌 The expansion of SUPER NINTENDO WORLD™ at Universal Studios Japan is well underway, with a brand new area dedicated to the iconic Donkey Kong Country™ franchise. With a first-of-its-kind family coaster, Mine-Cart Madness™, you'll speed through the rickety mine and perform stunts straight out of the games. Congratulations to our Universal Creative team on all their hard work to bring this exciting world to life, opening spring 2024. #UniversalStudiosJapan #SuperNintendoWorld #DonkeyKongCountry #MineCartMadness #UniversalCreative

The Blooloop Festival of Innovation 2023 starts tomorrow! On Friday December 8th from 11am-12pm GMT, I'll host discussions with Deana Taylor, general manager of Ferrari World™ Yas Island, Abu Dhabi and Dan Pelson, creative director of AREA15 in the "Innovation in Immersive Attractions" panel. "[Erica, Deana, and Dan] look at what makes a good immersive attraction, from the staff members to the attraction itself. They all talk about how the story has to be the heart of the attraction, whether that’s a personalised story for the visitor or someone else’s story that the visitor follows. We also reveal the winners of the Immersive Attraction Innovation Awards 2023, sponsored by Valtech [Valtech Themed Entertainment Studio]." Register for free here: https://lnkd.in/g4XJHzQ5