Varsity Brands

In celebration of National Coaches Day, BSN SPORTS President Terry Babilla guest-writes in our latest Elevating Leadership blog, reflecting on the powerful role coaches play in shaping young lives. Coaches are more than just leaders—they are the heartbeat of their communities, inspiring school pride, building connections, and fostering camaraderie among athletes and students. At Varsity Brands, we are driven by the same mission—to strengthen communities through school spirit. To highlight the impact of coaches, our second annual #DunkdChallenge kicks off tomorrow! Join us by posting a #DunkdChallenge with your coach—Varsity Brands will donate $10 to St. Jude Children's Research Hospital for every post and a nominated coach will win $10,000. Learn more about how we honor coaches as mentors, guides, and cheerleaders by reading our latest blog, “Celebrating National Coaches Day: A Tribute to Leadership, Mentorship, and the Power of Teams”!

October is National Disability Employment Awareness Month. At Varsity Brands, we proudly recognize the invaluable contributions of our employees with disabilities, caregivers and allies. Hear from Susan Donnelly, Varsity Brands Recruiter, as she shares her story and the meaningful impact it has both inside and outside the workplace.

Varsity Brands' VIP Branding creates unique brand identities that unify communities and elevate school spirit. Whether designing bold mascots, eye-catching logos, or standout colors, our branding experts provide customized tools to help schools reach their goals. Join us this #Artober as we spotlight the creative solutions VIP Branding brings to life—empowering schools to shine through every design! ✨🎨 ➡️ Swipe to see incredible before-and-after mascot transformations!

Since 2011, we've raised over $13M for St. Jude Children's Research Hospital ! 💛 From Walk/Run events to the Memphis Marathon, we proudly support St. Jude's mission to end childhood cancer. Through Team Up for St. Jude, we're uniting communities with: 🏈 St. Jude Game Day 📬 Summer Camp Donation Letters + the St. Jude Spirit Stick ✨ Friday Night Live at CHEERSPORT— Varsity All-Star event that has raised over $1M since 2015! And we're not done yet! Join us this October to help fight childhood cancer! For every post using #DunkdChallenge, @BSNSPORTS will donate $10 to St. Jude! 🎗️ Together, we can continue to make an even greater impact on the lives of children and families in need.

In honor of #HispanicHeritageMonth, we’re excited to shine a spotlight on Esmeralda Mejico, our passionate Varsity Brands Recruiter. Esmeralda brings her vibrant Mexican heritage to life through family gatherings, delicious traditional foods, and joyful dancing. Her mother’s advice, “Do things right the first time, so you don’t have to do them again,” has been a guiding principle in both her personal and professional journey. At Varsity Brands, Esmeralda thrives with the support of a nurturing leadership team. She uses her role to share her love for our workplace culture and mission, helping potential team members understand the heart of who we are. Thank you, Esmeralda, for bringing your unique spirit and dedication to our team!

📚 The benefits of extracurriculars extend beyond grades! When students dive into sports and activities, they’re not just scoring points—they’re building relationships. Engaging in these different environments fosters respect and inclusion, making students feel more welcomed and accepted!

Happy #NationalSchoolSpiritDay! 🎉 Today, we’re celebrating the power of school spirit and its positive impact on schools and communities across the country. How are you showing your school pride and making this day special? Share your celebrations with us in the comments!

Ready to elevate your mental well-being? Discover the transformative power of mindful breathing with our 5-day journal experience designed with #ProactiveMentalHealth in mind, 'Breathe'. Each day, you'll unlock a new technique to master and incorporate into your daily routine—perfect for when emotions run high or when you simply need a moment of calm. 🧘♂️ Start your journey to a more centered, resilient you. Download 'Breathe' now: https://lnkd.in/e77hG_eB

Are you passionate about empowering coaches, teachers, administrators, parents and students to celebrate their achievements and create unforgettable memories? We want you on our Sales Team! What You’ll Do: ✅ Drive growth by discovering and pursuing new sales opportunities ✅ Build relationships ✅ Provide exceptional customer service and support With exciting Apparel Sales Rep opportunities in Louisiana, Tennessee and beyond, begin making an impact today! Ready to take the next step in your career? 🔗Apply Now: https://lnkd.in/gQvS-dsm

As we head into another exciting cheer competition season, we're thrilled to highlight one of the most meaningful initiatives in the cheer community—the CheerABILITIES program. This incredible program empowers athletes with disabilities, welcoming them into the vibrant world of all-star cheer and dance.   CheerABILITIES features over 120 teams and 1,000 athletes competing in more than 150 Varsity Spirit events each year across three divisions.   With specialized training for coaches and a focus on supporting athletes to excel independently — on and off the mat— this program embodies the true spirit of inclusion, unity and community.   We can't wait to celebrate every athlete's achievements, big or small, throughout the season!   👇 Read more about the CheerABILITIES program in our Elevating Leadership blog post, "Kicking Off the Season: The Spirit of Inclusion in Varsity Spirit's CheerABILITIES Program."