Varsity Brands

Varsity Brands

Executive Offices

Dallas , Texas 10,514 followers

Elevating the student experience through sport, spirit and achievement.

About us

Varsity Brands elevates the student experience- in Sport, Spirit and Achievement. We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

Industry
Executive Offices
Company size
5,001-10,000 employees
Headquarters
Dallas , Texas
Type
Privately Held
Founded
1974
Specialties
sport, spirit, achievement, yearbook, cheer, athletics, dance, fundraising , cheerleading, new school construction, graduation, school spirit, performance arts, and school needs

Locations

Employees at Varsity Brands

Updates

  • View organization page for Varsity Brands, graphic

    10,514 followers

    🎉 Impacting the lives of 55+ million young people across the nation! 🎉 Our mission to elevate student experiences isn't just important—it's absolutely essential. We're here to empower schools and teams and create the ultimate brands for students, schools and communities. And guess what? Our latest research shows school spirit drives student success in and out of classrooms. Unlock #ThePowerOfSchoolSpirit: https://bit.ly/3WenwwD

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  • View organization page for Varsity Brands, graphic

    10,514 followers

    Dive into the inspiring journey of four-time Olympian and SURGE Chief Empowerment Officer, Allison Schmitt! From winning Olympic medals to championing the next generation, Allison's passion for empowering women in sports is incredible! Don't miss her story! Read the full Forbes article, "Four-Time Olympian Allison Schmitt Working Towards Maintaining Participation Of Female Athletes In Sports" here: https://bit.ly/4ctaTDw

    View organization page for BSN SPORTS, graphic

    28,085 followers

    Inspired by the incredible journey of four-time Olympian and SURGE honorary Chief Empowerment Officer, Allison Schmitt! Her dedication to supporting female athletes is truly admirable. Schmitt's transition from a decorated swimming career to advocating for the next generation of female athletes showcases her passion for empowering women in sports. Her story is a reminder that the values instilled through sports can be channeled into meaningful endeavors beyond the competitive arena. Read the full Forbes article, "Four-Time Olympian Allison Schmitt Working Towards Maintaining Participation Of Female Athletes In Sports" at https://bit.ly/4ctaTDw #AllisonSchmitt #SURGE #PoweringGirlsFoward #FemaleAthletes #SportsAdvocacy #Empowerment #Inspiration

    Four-Time Olympian Allison Schmitt Working Towards Maintaining Participation Of Female Athletes In Sports

    Four-Time Olympian Allison Schmitt Working Towards Maintaining Participation Of Female Athletes In Sports

    social-www.forbes.com

  • View organization page for Varsity Brands, graphic

    10,514 followers

    🌟Join us for the 3rd Annual Virtual Educator Empowerment Summit on July 30-31, 10 a.m. - 1 p.m. CT! 🌟 This year's theme, "A Shining Light: Mental Health in Education," celebrates educators providing innovative programs to make a difference. Enjoy inspiring presentations, interactive breakout rooms and a chance to win prizes. Sign up today at https://lnkd.in/eiGZeXAc

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  • View organization page for Varsity Brands, graphic

    10,514 followers

    Varsity Brands' traces its roots to 1972 when BSN SPORTS began selling tennis nets and kickballs from a pickup truck to local rec departments and clubs. Since then, BSN SPORTS has evolved into a leading marketer, manufacturer and distributor of sporting goods equipped to support the unsung heroes—coaches, teachers, administrators, parents, and mentors—who make young athletes' success on and off the field possible. 🏅 Visit our website to learn more about Varsity Brands' history: https://bit.ly/3xCe64I

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  • View organization page for Varsity Brands, graphic

    10,514 followers

    Did you know 𝟔𝟔% 𝐨𝐟 𝐕𝐚𝐫𝐬𝐢𝐭𝐲 𝐁𝐫𝐚𝐧𝐝𝐬' 𝐈𝐌𝐏𝐀𝐂𝐓 𝐬𝐜𝐡𝐨𝐨𝐥𝐬 report a strong sense of school pride? Administrators and coaches agree that effective school branding—including logos, colors and mascots—is a key driver for amplified pride on campuses with more visible branding, directly affecting students' school spirit. 🏫🙌 Learn more about #ThePowerOfSchoolSpirit: https://bit.ly/45CtPgD

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  • View organization page for Varsity Brands, graphic

    10,514 followers

    🌊 SURGE's Chief Empowerment Officer Allison Schmitt returned to the 2024 Olympic Swim Trials with a splash! 🏊♀️ Watch the video to follow along with her. Stay connected with BSN SPORTS for upcoming webinars and team-building curriculum featuring Allison!

    View organization page for BSN SPORTS, graphic

    28,085 followers

    We loved following along with our SURGE Chief Empowerment Officer, Allison Schmitt, ️as she returned to one of the swimming world’s biggest events, the 2024 Olympic Swim Trials! We have some exciting content planned with Allison over the next few months – stay tuned for future webinars and curriculum to learn the art of building strong team connections directly from our CEO. #SURGETogether

  • View organization page for Varsity Brands, graphic

    10,514 followers

    We are pleased to announce Lisa M. Olivieri as our new Chief Security Officer (CSO). Lisa will proactively oversee comprehensive security and integrated safety initiatives throughout the company, including events, competitions, offices and facilities. Lisa brings extensive leadership and experience in law enforcement and complex physical security operations. Her expertise will be invaluable as we continue to prioritize safety and security. Please join us in welcoming Lisa to the team!

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  • View organization page for Varsity Brands, graphic

    10,514 followers

    What does school spirit mean to you? At Olentangy Berlin High School, school spirit is more than just a concept; it's a transformative force that turns students into team players, nurtures future leaders, and cultivates a positive atmosphere that leaves a lasting impact on everyone—students, teachers and parents. It's the heartbeat of the school, resonating far beyond the classroom walls. At Varsity Brands, we recognize the incredible significance and influence of school spirit. Our research demonstrates that school spirit not only opens doors to new experiences but also plays a crucial role in shaping the overall well-being and academic success of our communities. It's the driving force that unites us, motivates us, and elevates us. Learn more about #ThePowerOfSchoolSpirit: https://bit.ly/45CtPgD

  • View organization page for Varsity Brands, graphic

    10,514 followers

    In honor of #CaribbeanAmericanHeritageMonth, we're shining a spotlight on our very own BSN SPORTS, Alcino Murray! Join us as Alcino, a proud Jamaican native, shares his journey to the United States, the impact of Bob Marley's music, and how his rich culture has influenced who he is today, inside and outside of the workplace. Thank you, Alcino, for sharing your story. We appreciate your insights and inspiration! 🌴🎶

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