Vevo

Vevo presented live at the IAB UK CTV Upfronts last month sharing the power of our premium content, scale, and measurement. Click here to watch the presentation on demand: https://lnkd.in/envmxzx3

Vevo has partnered with #MOBOUnSung for their UnSung Class of 2025 programme in the UK. As partners, Vevo will provide marketing and editorial support for Top 10 finalists through our DSCVR series, which spotlights emerging talent. Entries are open now for MOBO UnSung via mobo.com/unsung and the deadline for all entries is 18:00 pm on November 20.

ICYMI: Vevo's Richard Brant recently penned a piece for The Media Leader UK calling for an unfragmented, content-led buying approach as the ad industry struggles with the various definitions of "CTV". At the end of the day, viewers are just watching TV, Rich says. Instead of focusing on platforms and buying mechanisms, buyers need to revert to the basics of TV campaigns – reaching mass audiences and long-term brand building with prestigious, credible, and trusted content. Read the full piece here: https://lnkd.in/eMYNyajf

Tune into Vevo Pop tomorrow at 9pm ET for the exclusive premiere of Camila Cabello's nearly 20-minute-long "C,XOXO" Official Live Performance. Vevo’s Official Live Performances are a series of unique performances that are a result of close creative collaboration with artists and their teams. Camila Cabello and Vevo previously worked together in 2022 for Official Live Performances for tracks from her "Familia" album.  "We were thrilled to work with Camila Cabello again for a new rendition of her Official Live Performances. This time, we took it indoors for a 90s, bubble-gum pink vibe (in contrast to her outdoor, California ranch performances a couple of years ago), but we still stayed true to Camila's visual style and brand to include breathtaking cinematography and lively choreography. Camila personally worked with our creative team in developing the concept of this performance series, from the props, to colors and lighting, to the various Easter eggs around the room," says JP Evangelista, Vevo's SVP of Content, Programming & Marketing. "That's the beauty of Vevo's Official Live Performances - each time we work with an artist, we create a unique, custom world that cinematically showcases their talent and creative vision, and we're excited to welcome viewers to Camila's."

Sucesso absoluto na nossa mesa redonda exclusiva no MMA LATAM Innovate Brasil 2024, ontem em São Paulo! ✅ Com a mediação de nosso VP de Vendas - Brasil, Bruno Belardo , recebemos Pedro Thompson Motta e Guilherme Cavalcante para discutir "Como a Uber Moto potencializou resultados unindo mensagem e canal a partir da música." 🎶 Em parceria com a Vevo, mostramos como música, vídeos e segmentações impulsionaram a campanha da Uber Moto, executada pela agencia Wieden + Kennedy, superando KPIs e benchmarks na América Latina. 📊 Agradecemos a todos que participaram, ao MMA LATAM pela organização e aos palestrantes Bruno, Pedro e Guilherme por contribuírem para um dia incrível! #MMAInnovate #USMedia #Vevo #Uber #WiedenKennedy #Publicidade #Ads #Video #BrandLift -- [ENG] Great success at our exclusive roundtable at MMA Innovate Brazil 2024, yesterday in São Paulo! ✅  With the mediation of our VP of Sales - Brazil, Bruno Belardo, we welcomed Pedro Thompson Motta and Guilherme Cavalcante to discuss "How Uber Moto enhanced results by uniting message and channel through music." 🎶  In partnership with Vevo, we showcased how music, videos, and segmentation drove the Uber Moto campaign, executed by the agency Wieden + Kennedy, surpassing KPIs and benchmarks in Latin America. 📊  We thank everyone who participated, MMA LATAM for the organization, and speakers Bruno, Pedro, and Guilherme for contributing to an amazing day!

As consumption of online video content increasingly shifts to TV screens, the definition of TV is changing, says Richard Brant, Senior Director, Advanced TV, Strategy & Partnerships at Vevo. For the buy-side, this means connecting CTV, apps and FAST channels as part of campaigns, while thinking about where YouTube fits into plans. In this interview, Brant discusses viewer behaviour, broadcaster approaches to distribution, and progress being made on measurement. Filmed at TV Rise 2024 in San Sebastian.

This afternoon in Cannes, Vevo is at MIPCOM's Global FAST & AVOD Summit. Our VP Claudia de Wolff will join a panel with FilmRise and Roku, moderated by Marion Ranchet to talk about "Content Strategy and Advertising: The New Rules of Programming”.

🎙 Episode 50 of the AdTechGod(™) Pod is Live! AdTechGod (™) sits down with Natalie Gabathuler-Scully the Sr EVP, Revenue Distribution and Data Operations at Vevo Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space from YouTube. The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career. Thank you Flashtalking by Mediaocean for sponsoring this episode.

Gracie Abrams’ stunning live Vevo performance of “I Love You, I’m Sorry” is going viral – serving as a testament to the value of live performances in deepening the artist-fan connection and developing an artist’s visual catalog. Gracie and Vevo are dropping the full “Vevo Extended Play” short film – including exclusive interviews and all of Gracie’s live performances (like “I Love You, I’m Sorry”) – at 8pm ET tonight on the Vevo app and the Vevo Pop channel. A close collaboration between Vevo and the artist, our Extended Play series provides fans with never-before-seen interviews around an artist's new album, coupled with bespoke on-location performances. Download the Vevo TV app on your smart TV, or watch Vevo Pop on live streaming TV services, such as Samsung TV Plus, The Roku Channel, Pluto TV, Hulu Live, and more.

🛍️ ICYMI - DISQO’s next webinar with Ad Age covers what advertisers need to know this holiday season to maximize their ad campaigns and drive shoppers to action. We’ll be joined by Caitlyn (Wilber) Gordon, VP of Analytics at Spark Foundry, Melissa Sofo, VP of US Sales at Vevo and Stephen Jepson, President of Media Effectiveness at #DISQO. Plus, Stacy Perrus from DISQO, will share new insights from our just released 2024 Holiday Advertising report. 👉Join us Thursday, October 10 at 1pm EDT and learn: 🎯 When to adapt your marketing strategies for the earlier holiday rush 🎯 What drives consumer engagement, and who’s paying attention 🎯 How publishers are innovating to keep viewers engaged this season Register now! https://hubs.li/Q02R-4jC0 #HolidayShopping #AdTrends #Webinar