Virtuous’ cover photo
Virtuous

Virtuous

Software Development

Phoenix, Arizona 11,242 followers

Growing global generosity by helping nonprofits better connect with and inspire their supporters.

About us

Our mission is to move the needle on global generosity by helping nonprofits better connect with and inspire their supporters. Virtuous is more than just a CRM. It’s the only responsive fundraising platform designed to help nonprofit teams create responsive donor experiences that improve retention and increase impact at scale. Virtuous unifies fundraising, marketing, and donor development activities, rids teams of redundant back-office tasks, and reveals the insights needed to deliver dynamic campaigns — all in one place.

Industry
Software Development
Company size
51-200 employees
Headquarters
Phoenix, Arizona
Type
Privately Held
Founded
2014
Specialties
Nonprofit CRM, Reporting, Fundraising, and Nonprofit Marketing Automation

Products

Locations

Employees at Virtuous

Updates

  • Join Jordan Cassidy and Michael Bittel, CFRE, from LifeLegacy, along with Lisbeth Fernandez from Virtuous, for this opportunity to gain actionable insights on planned giving! We hope to see you there!

    View organization page for LifeLegacy

    1,439 followers

    Join us Wednesday, April 16 at 1:00 PM ET for a free webinar with industry experts Jordan Cassidy, Michael Bittel, CFRE, and Lisbeth Fernandez as they break down how to: ✅ Leverage your CRM (like Virtuous) to spot your best planned giving prospects. ✅ Build an integrated fundraising strategy that fuels long-term success. ✅ Make planned giving easier and more accessible for your organization. Planned giving is the key to sustainable fundraising, and we’re showing you how to unlock it. Don’t miss this opportunity to gain actionable insights from top experts in the field. Reserve Your Spot Today! https://lnkd.in/gDxSrVJM

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  • View organization page for Virtuous

    11,242 followers

    How can nonprofits tell more compelling stories to engage donors? 📖 🎥 In our recent video edition of Ask a Responsive Fundraiser, Jay Werth, Senior Consultant at Convergent Nonprofit Solutions, shared the STAR method—a powerful framework for nonprofit storytelling that resonates with donors. ⭐ The STAR Method for Impactful Storytelling ⭐ S – Situation: Start with the problem. 40% of local teens lack a mentor. T – Task: Define your goal. Our aim is to connect 200 youth with mentors. A – Action: Show donor impact. Their support funded training for 50 volunteer mentors. R – Result: Share the outcome. 85% of mentees improved school attendance. Crafting donor communications using this structure helps create a clear, emotional connection between giving and impact. ❓How does your nonprofit craft stories that resonate with donors? Drop a comment below and let’s talk about what makes a compelling impact story! #Fundraising #Nonprofits #Storytelling #DonorEngagement #ResponsiveFundraising #Virtuous #Nonprofit #Fundraising

  • 🤔 How Can Technology Unlock Greater Generosity? Virtuous CEO Gabe Cooper recently joined John Mark Vanderpool on the Social Impact Solutions podcast to explore how innovation is transforming generosity and helping nonprofits scale their impact. In this episode, Gabe shares how his passion for technology is empowering nonprofits to: 🔹 Break down silos & improve donor experiences 🔹 Build deeper, more personalized donor relationships 🔹 Leverage Responsive Fundraising to drive engagement 🔹 Use agile and OKRs to accelerate growth 🔹 Stay ahead of tech changes through continuous innovation 💬 How do you see technology shaping the future of generosity? Drop your thoughts in the comments! 👇 #NonprofitInnovation #Generosity #ResponsiveFundraising #Virtuous #SocialImpactSolutions

  • Attention, faith-based fundraisers: Can your CRM do this? 🙏💡 Building lasting donor relationships requires more than just a database—it takes a dynamic, responsive system designed to fuel generosity and deepen connections. With Virtuous, faith-driven organizations like yours can: ✅ Personalize donor engagement at scale with automated, mission-driven communication. ✅ Track gifts and fundraising efforts seamlessly with integrated tools built for growing generosity. ✅ Cultivate mid & major donors strategically with data-driven insights to maximize impact. ✅ And so much more! Watch our recent webinar, "Can Your CRM Do This? How Virtuous Helps Faith-Based Nonprofits Build Lasting Donor Relationships," to see how Virtuous can help grow generosity for your ministry. 🎥👇 📌 Watch now: https://vrtuo.us/4l8aJ9o 🚀 Ready to get started? Request a personalized Virtuous demo today: https://vrtuo.us/4l8lHvq #faith #nonprofit #fundraising #ministry #philanthropy #fundraisingtips #automatin #technology

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  • View organization page for Virtuous

    11,242 followers

    🔑 What’s the key to securing the right investments for your nonprofit? In the latest episode of Ask a Responsive Fundraiser, Virtuous' Scott Holthaus sat down with Jay Werth, Senior Consultant at Convergent Nonprofit Solutions, to discuss how nonprofits can leverage data and relationship-building to drive impactful fundraising campaigns. 🤝 How to Secure More Impactful Investments: 📊 Use Data Wisely: Analyze donor data to understand capacity and intent. 💪 Build Strong Relationships: Fundraising success hinges on trust with donors. 📈 Be Strategic: Align your campaign tactics with organizational goals to secure the right investments. 😷 Avoid Common Pitfalls: Learn what mistakes to steer clear of when engaging major donors. Jay shared invaluable insights that can help any nonprofit refine its fundraising approach and cultivate stronger donor relationships. 💬 What strategies have worked for you in securing nonprofit investments? Share your thoughts in the comments! #Fundraising #Nonprofits #Philanthropy #DonorEngagement #ResponsiveFundraising #Virtuous #Nonprofit #Fundraising

  • View organization page for Virtuous

    11,242 followers

    Most fundraisers don’t have a donor problem. ⚠️ They have a systems problem. If you’re relying on outdated technology, one-way communication, and disconnected data, it’s no surprise donor acquisition is slowing and donor retention is slipping. But there's another way forward. 💪 Modern nonprofits are solving these challenges with responsive fundraising using real-time donor insights, automation, and smarter engagement strategies to build lasting relationships. 🎥 We’re breaking it all down in a live webinar with Patrick McLaughlin, founder of The Timothy Group. Join us and learn: 🔹 How to eliminate manual processes and free up more time for fundraising. 🔹 The right way to approach CRM and technology decisions for long-term success. 🔹 What it takes to build a truly scalable donor engagement strategy. Register now 👉 https://vrtuo.us/4hPEAR5 #Fundraising #Nonprofit #Strategy #Engagement #CRM #Communication #Technology

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  • ❓ What has happened in fundraising since COVID? The nonprofit fundraising world has transformed since the pandemic. Donors are giving differently, digital strategies are evolving, and organizations are being asked to do more with less. How can you keep up? Our FREE report, "5 Years Since COVID: How Fundraising’s Changed and What It Means or You," breaks it all down with expert insights on: ✅ How donor behavior has shifted—fewer donors, larger gifts, and rising expectations ✅ The biggest fundraising challenges today—donor retention, engagement, and the role of AI ✅ Sector-specific insights with tailored strategies for human services, healthcare, faith-based, and education nonprofits ✅ Future trends shaping fundraising, including mobile giving, AI-driven strategies, and the $70T wealth transfer ✅ Practical next steps with a checklist of actionable strategies to future-proof your fundraising We asked top industry leaders from RKD Group, Pursuant - An Allegiance Group Company, Dunham+Company, and 5by5 - A Change Agency to share their insights—so you can stay ahead of the curve. 📥 Get your free copy today and learn what you should be doing: https://vrtuo.us/3RmYw2S #Nonprofit #Fundraising #DonorEngagement #AI #Philanthropy #COVID #Strategy

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  • Volume is the name of the game. That’s the first place to look when you’re thinking about automation, according to William da Silva, CEO at SimpliPhi. It’s not just about saving time...it’s about reducing the energy drain across your team. The real cost isn’t always the task itself but the mental drag it creates for the people managing it. Start here: • What tasks are you repeating the most? • Which ones are high volume but low complexity? • What can you automate earlier in the process to free up capacity later? • Automation only makes a difference if you’re solving real pain and creating real relief. What’s one repetitive task you wish your team could stop doing manually?

  • View organization page for Virtuous

    11,242 followers

    Is your nonprofit truly listening to its audience? 🎧💡 Nonprofits today are competing for attention in a world overloaded with content. But the key to standing out isn’t shouting louder—it’s listening better. Active listening in marketing means tuning into your audience’s needs, behaviors, and feedback. It’s about using data-driven insights to engage in meaningful conversations, not just broadcasting messages. In this episode of The Responsive Lab Podcast, your Virtuous co-hosts, Carly Berna and Scott Holthaus are joined by Customer Happiness Director at Beeline Marketing, Chris Barlow. Together, they break down: ✅ How active listening helps nonprofits connect with the right audience ✅ The key data signals that reveal what your donors really want ✅ How to choose the best communication channels for real impact Want to future-proof your marketing strategy? Start by listening. 🎙️ 🔗 Watch or listen to the full episode now at ➡️ https://vrtuo.us/4l56pYE #NonprofitMarketing #ActiveListening #DigitalEngagement #MarketingStrategy #Fundraising #Nonprofit #Fundraising

  • View organization page for Virtuous

    11,242 followers

    Modern fundraising isn’t about doing more. It’s about doing it better. The 2025 Responsive Nonprofit Summit is June 4–5, and registration is officially OPEN. 🙌 🎉 This free, two-day virtual event is built for fundraisers who are ready to leave outdated tactics behind and start building real donor relationships that drive long-term growth. ✅ 30+ nonprofit experts ✅ 25 strategy-packed sessions ✅ 2 days of real, practical takeaways ✅ FREE to attend Plus ➡️ First access to the brand-new 2025 Virtuous Benchmark Report. And optional premium workshops on donor stewardship and welcome series [$99 each] with limited spots. If you’re ready to make fundraising more human and scalable, this is the event to attend. 🔗 Register here: https://vrtuo.us/4iO0cye

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Funding

Virtuous 8 total rounds

Last Round

Private equity

US$ 100.0M

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