Visit Orlando

Visit Orlando has been nominated for Canadian Travel Press' 2025 Agents' Choice Readership Survey in the Best Tourism Board North America category. This annual, national survey is a trusted resource for Canadian travel advisors. https://bit.ly/3QY51ZQ This year, Canadian Travel Press is recognizing companies that have inspired their agency partners and customers. The results, based on votes from travel advisors, highlight the top favorites in each category. The survey results will be announced at the Agents’ Choice Awards Presentation and Gala on June 19, 2025, at The Carlu in Toronto.

A delegation of 17 Visit Orlando members recently participated in a strategic sales mission in Philadelphia to engage key clients in the meetings and conventions sector. Our team arranged exclusive experiences, including hosting 22 prominent meeting planners at a Philadelphia Flyers hockey game and 37 clients at a Neiman Marcus fashion show focused on meeting and convention travel. Represented organizations included Lincoln Financial, Maritz Global Events, and Association Headquarters. Sales missions like this are essential for Visit Orlando and its members, offering a platform to share updates about our destination and build connections that drive future business to Orlando. The goal of these events is to network with both new and existing clients, while providing an opportunity to showcase Orlando's latest developments.

Visit Orlando’s public relations team recently hosted a group of Colombian journalists for a press trip, highlighting local attractions, hotel accommodations, and dining experiences across the region. The itinerary included visits to Walt Disney World Resort, outdoor adventures at Wild Florida Airboats and Gatorland, learning local history at the Orange County Regional Historic Center, and more. The media group represented publications El Pais, El Colombiano, El Heraldo, Publimetro and Red Más Noticias. Press trips give journalists the chance to experience the destination firsthand to then share authentic insights with their audiences.

Visit Orlando continues to work to expand our global presence and reach new travelers. Last week we celebrated the launch of new direct service between Orlando and Munich, expanding our airlift to now 10 weekly direct flights from Frankfurt and Munich to Orlando on Discover Airlines. Also last week, to promote our destination in the German market, Visit Orlando with a delegation of seven member organizations, conducted more than 40 appointments with trade partners to promote the destination at ITB Berlin, the world’s largest travel tradeshow held at the Messe Berlin exhibition center. We discussed what’s new and explored business development opportunities to grow visitation from Europe to Orlando. Additionally, the Orlando booth drew significant local interest with the Orlando Magic having three German players: brothers Franz and Moritz Wagner (Berlin natives) and Tristan da Silva from Munich.

Adeta Gayah, Visit Orlando’s senior director of social media and content, led the panel Beyond AI Video Hype: Real AI Hacks to Supercharge Your Social Media at Ragan Communications and PR Daily's AI Horizons Conference from Feb. 24-26 at the Fontainebleau Miami Beach. The conference focused on giving attendees insights on the skills needed to harness the full potential of co-intelligence (artificial intelligence and human intelligence). Adeta shared how AI can be used as a resource to help with social media and content efforts. For example, in the science of prompt engineering: a good prompt is essential to a great AI output. To achieve favorable results, consider applying the RACE method: • 𝗥𝗼𝗹𝗲: The persona or stance you want the AI to take on. • 𝗔𝗰𝘁𝗶𝗼𝗻: The action the AI needs to take. • 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: Any crucial information the AI needs to know. • 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻: The outcome you want to achieve.

Visit Orlando was proud to participate in the Florida – Brazil Tourism and Hospitality Summit 2025, hosted by the University of Central Florida – Rosen College of Hospitality Management. The event offered a dynamic mix of discussion panels, presentations, and networking opportunities, where students and Brazilian entrepreneurs connected with industry leaders. During the session, Patrick Yvars, Visit Orlando’s travel industry sales director, presented an overview of our organization, highlighting our role and our commitment to supporting the community. We also shared insights on the significant impact of travel on the Central Florida region, along with our strategic marketing and sales initiatives we execute in Brazil to attract more Brazilian visitors to our destination.

This spring, we have a talented group of student interns! Let’s celebrate the start of their professional journey in gaining valuable real-world experience. While working in various disciplines, such as global marketing, communications and meetings and conventions, they’ll contribute to Visit Orlando's mission to inspire, promote, and grow global travel to Orlando for economic and community benefit.

Congratulations to the Orlando Economic Partnership on another great Barbecue in the Park, presented by VyStar Credit Union. https://bit.ly/3FggxNq Held at Luminary Green Park in Creative Village, the event celebrated Orlando's growth and fabulous barbeque from local restaurants and live music from Orlando artists—all a reflection of our vibrant community. Brother Jimmy’s BBQ at ICON Park won recognition as the Best in the Park, voted on by attendees! #UnbelievablyReal

The MICHELIN Guide announced Orlando as the host city for the 2025 MICHELIN Guide Florida ceremony, set for April 17 at the Four Seasons Resort Orlando at Walt Disney World Resort. https://bit.ly/3Xrizkf At the event, the 2025 MICHELIN Guide Florida edition will be revealed as chefs will find out if their restaurants earned a MICHELIN Star or another MICHELIN Guide distinction. We look forward to showcasing and recognizing the incredible range of culinary talent in Orlando and throughout the entire state.

Visit Orlando’s public relations team attended TravelMedia’s Meet the Media event on Feb. 10 in Dublin, Ireland—an important target market for Orlando. The event, attended by over 100 of Ireland’s top travel editors, writers, and content creators, gave Visit Orlando the opportunity to share the latest news and unique story ideas to enhance the appeal of Orlando in the Irish market. Meetings were held with key outlets such as the Irish Daily Mail, Irish Times, and Sunday Times Ireland, each likely leading to press trip opportunities in 2025.