Last week, Locker was tagged in discourse on LinkedIn about the role that consumer platforms play in enabling unsustainable practices (i.e over-consumption). It's a conversation we don't shy away from, as mindful consumption is at the core of our mission - so let's talk about it.
In the post, Locker had been named a sustainable platform, promoting mindful consumption and someone commented that it appears Locker just makes it easier for consumers to...consume.
I can see how at a glance, Locker seems like a platform that just makes it easier to shop. But we think about shopping as an activity that encompasses far more than clicking "buy". Shopping is discovery, comparison, reviewing with friends, styling, to eventually deciding to buy (or not).
We share a similar belief to fellow female-founder Danielle L. Vermeer, who said, "Saying 'buy less, buy better,' or 'don't buy fast fashion' doesn't offer a real solution." We also understand that consumers want to be more in control of their purchase behavior than ever before, and they don't take well to peer pressure from higher-ups to "shop less" or "invest in more expensive basics" just for the sake of satisfying the mission of sustainable business practices.
Truly understanding consumer behavior means accepting we can't change them overnight, so instead we need to get real about how to help serve their needs. For Locker, it means giving shoppers a moment of pause between when they first discover a product and deciding whether or not to buy.
Take it from the hundreds of TikToks and comments we get tagged in every month of people sharing why they're more proud to slow down their shopping than they are to show off an impulsive haul. "If I want something, I'll save it to my Locker and leave it in the collection, then I'll go back and look at everything I want and I'll realize a lot of the stuff that I wanted to buy impulsively, I don't actually really want, I just wanted it because it looked cool in the moment," -Locker shopper @mwronkowski.
The everyday consumer craves control over the purchases they discover and aspire to own - whether it's testing out a trend they saw online or heard about from a best friend - but with thousands of touch points of peer pressure to buy in a given day - they need the time and space to come to a decision. So if you find yourself buying products from pressure to keep up with the Jones', Locker is here to help make that process easier.
And sure, we also get tagged in our fair share of TikToks and comments about using Locker to shop all the time, but that's the reality of modern consumer behavior, and we're here to help them make the most confident decisions and save them from buyers remorse and waste, one save at a time. #consumerbehavior #sustainability #onlineshopping
