Wasserman

New global fan data is in - 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗲𝗺𝗮𝗹𝗲 𝘀𝗽𝗼𝗿𝘁𝘀 𝗳𝗮𝗻𝘀* 𝗖𝗔𝗡𝗡𝗢𝗧 𝗯𝗲 𝗼𝘃𝗲𝗿𝘀𝘁𝗮𝘁𝗲𝗱 📣 According to The Collective's newest study conducted across 30 countries, nearly 3 out of 4 women around the world see themselves as serious sports fans. For a quarter of them, sports aren’t just entertainment; they’re a key part of who they are. This untapped fandom presents an opportunity for brands and sports organizations everywhere. Visit the link below to learn more about how you can integrate the unique and evolving identities of the global female sports fan into your brand strategy! ⤵️ 🔗 https://lnkd.in/g-SmG52q *while we prefer to use the term “woman” over “female,” we are using “female” in this case to differentiate between women’s sports fans and fans of sport (men’s or women’s) who are women (“women’s sports fans vs. “the female sports fan”).

A new endeavor with Classic Football Shirts. Following the news of their planned expansion alongside new investors — including Wasserman Ventures — CFS was featured in the The New York Times, with co-founders Dougie Bierton and Matt Dale discussing the rare and nostalgic nature of their product. Swipe to read more from Dougie and Matt, as well as Wasserman Ventures EVP Darren Ross, and read the full piece via the link below. We’re excited about this new partnership in a sector that’s rapidly growing! 🔗: https://lnkd.in/ehQxnwPR #TeamWass

Playmakers. Scout Bassett, Breanna Stewart and Mallory Pugh Swanson joined Chairman and CEO Casey Wasserman at Smartly ADVANCE — lending their business and sports expertise to a discussion on “Why women’s sports are the next big play.” The group shared insight on how brands and champions can become agents of change in women’s sports through investment. #TeamWass

Candid conversations on mental health in Hollywood. #TeamWass recently partnered with Hollywood and Mind for ‘Spotlight on Hollywood, Black Representation and Mental Health.’ Understanding the challenges Black and brown individuals face when representing their race in media, the conversation offered a space for panelists to share how they navigate being Black in Hollywood. This event partnership is a part of Wasserman’s continued commitment to evolving our inclusive business practices and helping to further grow the entertainment business that we work in. Swipe to see what Actress, Writer, Director & Producer Maria Sten had to say on the topic in a panel led by VP of Global Inclusion Lindsay LaBennett.

We are delighted to announce that Prolab Digital and CSM Live, formerly a part of CSM, will rebrand to Wasserman Live as of today. This marks an exciting new chapter for the business, as we continue our expansion across the Middle East and commitment to delivering some of the most high-profile live events and unforgettable experiences across the region. Stay tuned for more updates on our work with the world's most renowned properties and brands in the UAE. There are still a few CSM and CSM Live entities within the Middle East that will rebrand at a later date. #TeamWass

In an industry that’s constantly being pushed forward by amazing people, agencies, and clients, we’re tremendously honoured to be recognized by the SMCC- Sponsorship Marketing Council Canada as the 2024 Agency of the Year. Congratulations to all of this year’s winners and nominees, and a huge thank you to all of our partners and every member of #TeamWass. You’re the reason we’re here.

Thayer Lavielle, Managing Director, The Collective, recently joined the “Life in the Front Office” podcast for a conversation on her personal career journey, the growth of The Collective over the past five years and the work that the team does to help brands, institutions and organizations invest in women’s sports. 🎧 Listen to the full conversation here: https://lnkd.in/eBuxwa_j

CFO Elena Rochelli spoke to Sports Business Journal about the rising trend of mergers & acquisitions across talent agencies, and Wasserman’s deliberate growth strategy to provide more services to clients across the globe.    Read more: https://lnkd.in/ezCmzFP8   

Following this summer’s Paris Games, Wasserman Speakers VP Julie Leventhal spoke to Sportico about what makes Olympic and Paralympic athletes highly marketable in the corporate speaking circuit. https://lnkd.in/erBmqeJS 

In a booming content creator climate that finds creators looking for ways to extend their viral moments, Michael Calvin Jones, SVP, Creators, weighs in on how creators can differentiate themselves and have long-standing careers in the space with Digiday: https://lnkd.in/eudw5Tuk