WaterWipes

WaterWipes

Manufacturing

Drogheda, Co Louth 13,030 followers

About us

WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions. At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin. Every day, parents around the world are discovering the benefits of our gentle and safe WaterWipes for their baby’s skin, we hope you like them too. We've come a long way in the past seven years, but we still act with the same entrepreneurial spirit and determination to find a better way. With our headquarters in Drogheda, Ireland and regional offices in US, Singapore and Netherlands, we are now a global business, selling the World's Purest Baby Wipes in over 56 countries. We are proud to have over 250 talented people working together to bring our products to more and more parents in every corner of the globe. Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible. Also in 2020 he have been recognised as a Great Place To Work and for 2 years in the row we have been awarded the Deloitte Best Managed Company award.

Industry
Manufacturing
Company size
201-500 employees
Headquarters
Drogheda, Co Louth
Type
Privately Held
Founded
1993
Specialties
WaterWipes | The Purest Baby Wipe in the world, BabyKind | Baby care product range, WaterWipes | The Purest Facial Wipe in the world, Irish Breeze | Cotton Wool, and Cotton Wool Private label

Locations

Employees at WaterWipes

Updates

  • View organization page for WaterWipes, graphic

    13,030 followers

    Does the mess of ice cream make you want to scream?! WaterWipes to the rescue! The quintessential proof of life playing dirty during the summer is the ice cream truck moment. We kicked off our new “When Life Plays Dirty” ad campaign launch by introducing the WaterWipes Clean Team – a clean-up squad that was hot on the trail of ice cream trucks across Houston, passing out wipes and ‘saving’ parents from all the sticky hands, mouths and meltdowns that come from everyone’s favorite summertime activity.  Thanks to our partners at FleishmanHillard and Hearts & Science for helping bring this to life. When life plays dirty…WaterWipes! #WhenLifePlaysDirty #NationalIceCreamMonth

  • View organization page for WaterWipes, graphic

    13,030 followers

    Thanks again to the Minister for Enterprise, Trade, and Employment Peter Burke, CEO of Enterprise Ireland Leo Clancy and the wider team at Enterprise Ireland for the opportunity to discuss our exciting growth journey in the US. https://lnkd.in/eBEsXxKV

    View organization page for Enterprise Ireland USA, graphic

    10,536 followers

    Following a busy few days in New York, we are delighted to welcome Minister for Enterprise, Trade, and Employment Peter Burke T.D. to Massachusetts for the next segment of his trade mission to the East Coast of the US. Minister Burke and Enterprise Ireland Chief Executive Officer Leo Clancy met with Kieran Mcnicholl, Senior Brand Manager at WaterWipes, in Boston to discuss the company's impressive US growth journey. WaterWipes, with a base in New England, is one of Enterprise Ireland's largest companies exporting to the United States. Headquartered in Drogheda with offices in New Hampshire, WaterWipes recently launched their new sustainable Hydrating Clean Wipes, which debuted in Walmart in recent weeks to much success. #irishinnovation Anderson Graves | David Corcoran | Department of Enterprise, Trade and Employment

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  • View organization page for WaterWipes, graphic

    13,030 followers

    As a proud corporate sponsor of the Ehrenberg-Bass Institute, we were delighted to welcome Professor Byron Sharp (Professor of Marketing Science and Director of EBI) to WaterWipes HQ in Drogheda last week. Professor Sharp is a renowned expert in the field of marketing science and the author of the influential book "How Brands Grow".   Professor Sharp guided us through an in-depth Q&A in which he shared his experience and research into evidence-based brand growth. He talked about the importance of physical and mental availability and shared some brand case studies on consistent brand messaging, distinctive brand assets and creating memorable and relevant advertising; and he communicated relatable insights on the importance of reinforcing memory structures that make brands easily recognisable and considered in buying situations.   We appreciate the continued mentorship from Professor Sharp and the EBI team, supporting our journey to deliver our growth ambition as a Global brand. Thank you, also, to Amanda Smith and Peter Murphy for coordinating and hosting this fantastic session for our Marketing Team.

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  • View organization page for WaterWipes, graphic

    13,030 followers

    We’re excited to introduce our new arrival, just in time for the summer heat and sticky messes! Introducing WaterWipes® Hydrating Clean, made from 99% water and aloe vera to clean, hydrate, and protect delicate skin. Our newest wipes are just as pure as the original, dermatologically approved and free from parabens, sulfates and artificial fragrances, making them gentle for all skin. Now available at Walmart. #newproductlaunch #walmart https://lnkd.in/eQz_hqRU

  • View organization page for WaterWipes, graphic

    13,030 followers

    WaterWipes is looking forward to meeting all the attendees of the Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN) 2024 later this week in Phoenix Arizona. It’s the leading convention for women’s health, obstetric and neonatal nurses. Come and visit the WaterWipes Team at booth 631 and find out why minimal ingredients are best for babies' skin. Jill Sommerville Sarah EustaceNicole Hanratty  #AWHONN2024 #WaterWipes #purity

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  • View organization page for WaterWipes, graphic

    13,030 followers

    We are thrilled to announce that we have won not one, but TWO prestigious awards at Marketing Institute Ireland's recent All Ireland Marketing Awards! 🎉🏆 Our award-winning marketing team have taken home the titles of best PR Campaign for our work with FleishmanHillard on the Hallowclean Campaign in the U.S., and the Client Agency Partnership Award, for our work with PHD on delivering best in class global media principles to drive effectiveness and efficiency in media spend across our markets.   We are delighted that our commitment to marketing excellence, brand growth and achieving impactful results has been recognised with such prestigious accolades. A huge thank you to our incredible WaterWipes teams across the business and agency partners for the continued hard work and dedication which has been instrumental in achieving this success.   #MIIAIM #WaterWipes

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  • View organization page for WaterWipes, graphic

    13,030 followers

    We’re honored and humbled to bring home two awards last week from the 80th Annual Public Relations Society of America (PRSA) Anvil Awards for our Hallowclean campaign!! We were awarded the Bronze Anvil Award of Commendation in the Paid Promotions category and a Silver Anvil Award of Excellence in the Consumer Marketing-National/International category. We are so proud that we were recognized with distinction among industry leaders and marketing giants. This recognition is a testament to our incredible partnership with our agency, FleishmanHillard, who brought Hallowclean to life and continues to fuel our momentum to become a famous global brand. And we’re just getting started… Stay tuned for more PR fun coming soon! #waterwipes

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  • View organization page for WaterWipes, graphic

    13,030 followers

    Come visit WaterWipes' booth #79 at the Primary Care Show 2024! Where: NEC Birmingham When: May 15th & 16th Register here for your FREE ticket: https://lnkd.in/eMbij6cG The Primary Care Show continues to be the UK’s go-to event for GPs, nurses, managers, midwives, allied health and other NHS and private clinicians working in primary and community care. Over two days, visitors are invited to hear from expert speakers across multiple disciplinaries, discover innovative products available to improve patient experiences and network with colleagues. Come find WaterWipes at booth #79 to meet our team and pick up a sample to try out! #waterwipes #primarycareshow2024

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  • View organization page for WaterWipes, graphic

    13,030 followers

    Visit WaterWipes® at the Royal College of Midwives Conference 2024! Where: ACC Liverpool When: May 8th & 9th Join us for the event of the midwifery and maternity calendar, the RCM conference and exhibition at the ACC Liverpool. Be inspired and informed by those working in and around maternity services and midwifery education. This event is free to attend for RCM members (fee applies for non-members). Come find WaterWipes® at booth #57 to meet our team and pick up a sample to try out! #waterwipes #royalcollegeofmidwivesconference2024

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