We Are Naming

🚀 It was that time of the month again, the one meeting we all look forward to: the We Are Naming Monthly. It was the last meeting before the holidays and we talked about our clients – their needs and desires, their challenges and ours, how to best add value, and what we can do to maintain strong relationships. ☀ And of course, how could we not, we planned and got into the holiday mood! 🕶 Happy Holidays from the We Are Naming team: ©Sophie Gay ™® Elles Poiesz Caitlin Barrett Felipe Borges Valerio Rodrigo Díez Pete Dewar Ignasi Fontvila Solveig Palis Sebastian Hotze Olympia Aivazi Judy Wang #naming #namecreation #marketingstrategy #branding #brandcreation

In November, we’ll be hosting the first edition of 𝑾𝒆 𝑨𝒓𝒆 𝑵𝒂𝒎𝒊𝒏𝒈 𝑻𝒂𝒍𝒌𝒔, featuring insights from our global network of naming experts. Which topics would you be most interested in hearing about? #globalnaming #naming #branding Caitlin Barrett Felipe Borges Valerio ©Sophie Gay ™® Elles Poiesz Pete Dewar Solveig Palis Sebastian Hotze Ignasi Fontvila Angela Colucci Olympia Aivazi Judy Wang Rodrigo Díez

I love answering naming questions. I launched a Substack last November just to answer the naming questions that came up most often in my Naming For Everyone classes. I just wrapped a 6-month arc that answered the biggest questions people newer to naming want (or, in my opinion, NEED) to know. So this week, I sorted them all to look more like my actual content calendar, and help people find what they're looking for. They're un-linked here, but they're all linked in the Substack link below. 🤷♂️ How can I become a namer? Where do namers work? The majors of namers The career paths that namers take How I became a namer? Get your reps in What are your naming goals? How can you get your first naming opportunity? When can you truly call yourself a "namer"? What do namers call themselves? 🕵♂️ What are some basic things I should know about naming strategies and the naming process? What makes a name a good name? Give your name a job Oh, the jobs names can do When names optimize for just one thing... Five rookie naming mistakes—and how to avoid them What goes into a naming strategy? Six ways to use your naming strategy Why we workshop What happens when you don't use a naming strategy? 👩🚒 How can I learn more about what makes a name “risky” when it comes to trademark, language issues, and other potential issues? Why you should care about a name's risk profile WTF is a TM Conflict search party Are "global names" even a thing???? Desperately seeking linguistic disasters The localization question Global naming no-nos Upcoming topic arcs will tackle: Creativity + naming generation The naming needs of centralized/global brand and marketing teams Naming operations planning and implementation Naming in systems The business of naming. Want to learn about something else? Holler at me! [I also highly recommend starting a Substack if you're interested. It's been a blast so far.] https://lnkd.in/e4nVDEHz

🇩🇪 Our yearly We Are Naming LIVE meeting in Hamburg, Germany was all soccer, sightseeing, sausage and sunshine! 🥂 Well not all... We also had many exciting naming topics to discuss: our upcoming first naming event later this year (!), how we can best navigate our clients through the wild waters of the naming process, our unlimited dreams and ideas, and how artists, musicians and poets can inspire us as name developers. ✨ 💜 Thank you Olympia Aivazi, Ignasi Fontvila, ©Sophie Gay ™®, and Elles Poiesz for three unforgettable days with Solveig Palis and Sebastian Hotze in Hamburg and thank you, Caitlin Barrett, Felipe Borges Valerio, Judy Wang, Angela Colucci and Pete Dewar… for joining virtually. 💛 See you all next year in …?

Want to get more comfortable with the uncomfortable stuff that comes with naming brands? I'm talking: ™️ Trademarks conflicts 🗺️ Linguistic disasters 🥴 Weird search results 🕳️ Limitations you haven't even dreamed of yet... Then How to Filter Out Naming Risks on June 25 and June 26 is the class for you! We cover why this stuff really matters (hint: it could cost your clients anything from money to their entire business...), where to look for it, and, perhaps most importantly, all of the experts and resources that you can make a natural part of your process. Sign up now: https://lnkd.in/ey49R7yi June 25, 2024 at 8:00am - 9:30am June 26, 2024 at 8:00am - 9:30am It's the final live Naming For Everyone class before the early fall! (Because I have so many cool projects to share with you this summer...)

🚀 Another must-read! After debating the topic Global Naming with the unstoppable We Are Naming team Caitlin Barrett wrote the second volume of the Truth In Global Naming series. It's about Desperately Seeking Linguistic Disasters. That's why we're so glad we have each other... We tell you: read it!

💥 Must-read! 💥 We're so proud of our French co-founder ©Sophie Gay ™® and her agency NAMIBIE _ Naming & Language Branding : they've just issued "Viens, on s’name" ! A book that contains 9 stories about naming & renaming with both best practices & fun facts.   ⬇️ see the link in the comments!

💥 We Are Naming x Sizzer💥 We had a special guest in the We Are Naming house today! Sander Van Maarschalkerweerd from SIZZER (the coolest music company on earth) joined us in our monthly meeting, and it was fun! We talked about: 🎶 The role of music in (work) life 🎙️Similarities in the process of music creation & name creation 🎧 AI supporting our businesses (or not) 🎼 How to avoid subjectivity in creativity 🎵 And we listened to some good (advertising) music! Thank you Sander for your vision and inspiration. We love a good cross-pollination! > Faces in listening / concentration mode… #nofilter Caitlin Barrett Felipe Borges Valerio Rodrigo Díez Pete Dewar Solveig Palis Sebastian Hotze Elles Poiesz ©Sophie Gay ™® Ignasi Fontvila Angela Colucci Olympia Aivazi Judy Wang #naming #namecreation #branding #brandcreation #marketingstrategy

Last week we had another of our legendary monthly meetings with our dear We Are Naming colleagues. We discussed a range of new team training offerings for clients to prepare them for naming tasks and also came up with new fun formats for younger audiences. You will soon learn more about it here! We have also decided to hold our annual We are Naming Live Meeting in the hometown of Solveig Palis and Sebastian Hotze: Hamburg 🇩🇪 and come together in June for inspiring conversations about the latest in naming and branding! We look forward to welcoming you in Hamburg, dear team! ©Sophie Gay ™® Caitlin Barrett Felipe Borges Valerio Rodrigo Díez Pete Dewar Angela Colucci Judy Wang Olympia Aivazi Ignasi Fontvila Elles Poiesz P.S. The team pic of this month wasn't suitable for the public eye 😉

Happy Friday from the HQ of We Are Naming! The weekend can't start any better, because we just had another inspiring meeting with the team led by our UK Partner Pete Dewar. What we talked about in our famous quarterly long brainstorm:   ✔️ The state of the nation(s) 🚀 Our new website: coming soon! 😎 Our naming nicknames: let me introduce you to The Storyteller, The Werd Reqqer, The Volumizer, The Wrdcuttr, The Conjoiner, The Finder, The Imaginer, The Neologist, The Seeker, The Combinator and The Explorer ♥️ Why the world needs us 💥 Our priorities for the year to come 🎤 Our 2024 comms calendar Thanks team! Caitlin Barrett Felipe Borges Valerio Rodrigo Díez ©Sophie Gay ™® Solveig Palis Sebastian Hotze Olympia Aivazi Judy Wang Angela Colucci Ignasi Fontvila Elles Poiesz #naming #namecreation #brandcreation #branding #brandstrategy