RED VELVET

We Have A Take On PNC Bank’s Gender Equality Initiative. . . . A Few Takes, Actually. It’s 2024 and we’re sharing a thought piece about women’s equality. It’s 2024 and it still seems to be as necessary as ever. As a country, we’re a few months out from Harrison Butker’s infamous commencement speech. We’re also on the heels of the country advocating for America’s Sweethearts to make more than their current earnings, which is roughly half of what the average NFL waterboy brings home (as brought to light after the popular Netflix series). Now, for the first time in history, a female of color is about to be named the Democratic nominee for this year’s presidential election. Yes, our female-owned-and-operated agency continues to contribute to what’s become, over generations, an ever-prevalent conversation. As Women’s Equality Day approaches later this month, and we listen to other voices on the topic, we noticed one most compelling right now - PNC Bank. A male-founded, male-led bank sitting in a male-dominated industry, PNC is making it its mission to close the economic gap between men and women. PNC’s greatest splash in this arena was the launch of its campaign, Project 257, “inspired by the World Economic Forum’s 2020 Global Gender Gap Report, which found that at the current pace of progress, it would take another 257 years for women to catch up to men economically.” Continue reading... https://lnkd.in/eRSbKvAF

At this summer’s All Hands meeting, coined the “RED VELVET Games” our team (including our 8 new hires!) came together to celebrate our wins and pursue our goals in order to not only achieve excellence in our business, but exceed it. Held at the Hotel Viata in Hill Country, it was the perfect setting to collaborate with each other and build excitement around our upcoming activations. 

Outplan. Outplay. Owala. Here at RED VELVET, we lead with our heads and our hearts in service of creating memorable, immersive experiences. The brain and the heart are made up of over 70% water. It’s no wonder hydration has a fierce grip on us… it’s the fuel for our creative fire. This summer, the RED VELVET team is showing up as our most hydrated selves. It started while onboarding our three new hires… *Cue “Eye of the Tiger”* The RED VELVET new additions waltz into headquarters in sync swinging Owala water bottles. [honestly not sponsored, just majorly in love.] Once the rest of the team learned the features of the new water bottle, it was like a game of dominoes across the rows of standing desks. One Amazon Prime delivery after another, the RED VELVET team became brand loyalists (and evangelists). Each bottle’s color palette matches their unique swagger - as they’ve selected a color combination that matches their aura and allows for personal expression. Continue reading... https://lnkd.in/gGzApEWH

Introducing the 2024 It List! Meet the Top 100 #experientialmarketing agencies in the biz—and see how they're thriving amid an industry-wide shakeup.

We are so thrilled to be recognized in the Event Marketer 2024 IT LIST... and in good company! "At the heart of its mission for clients is creating experiences that compel attendees to feel and act, whether at a sales conference, a luxury incentive trip or experiential activation. Won Delta Air Lines business for the brand’s first year at SXSW, activating several large components of the sponsorship, which included an airport welcome moment and the Delta Lounge & Speakeasy with locally inspired food and musicians. And with more job requisitions out at one time than any year prior, Red’s ready to take off." Check out the feature here: https://lnkd.in/gD8jyxvr

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Thank you Joe for sharing your experience at the Delta Lounge. We're so happy to hear you had a great time.

More media coverage & this time includes a bit more from Strong Events as we were once again tied to Fast Company / Inc House at #SXSW24 https://lnkd.in/gqqkzrEg THANK YOU Event Marketer for including us on The Delta Lounge write up (cc: RED VELVET) #LoveMyJob #ProudOwner #SXSW #AgencyLife #EventProfs