The Swarm 🔆 reposted this
Co-Founder @ Outworks > Turning Executive Thoughts into Digestible/Consistent LinkedIn Content | Speaker | Sales and Marketing Leader | Connector 🤝 | Listener of Books🎧 | Average Golfer⛳️ | Seinfeld Quoter | Family #1
Sellers are missing one huge opportunity that could redefine their pipeline. It's an overlooked advantage that’s hiding in plain sight... The 20% of your addressable market accessible through warm intros. Olivier Roth from The Swarm 🔆 dropped an interesting stat recently... 20% 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘛𝘈𝘔 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘳𝘦𝘢𝘤𝘩𝘦𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴. But most teams are so focused on automated outreach they miss this entirely. Yes, AI agents might get you in front of more people. But let's be honest, most people are using it as a crutch and they’re usually just adding to the noise. And that noise often drowns out the warm, trusted relationships that are the fastest path to revenue. 💵 Try jumping on The Swarm and mapping out every relationship - who knows who and how well, across your network. Not just LinkedIn—but email, past projects, shared investors, alumni networks, etc. Without leveraging the right relationships, you’re leaving value—and likely revenue—on the table. #toolazyforapodcast #theswarm