Wentworth Financial Communications

We are proud to be involved with such a worthwhile program as Tutoring Chicago. Founder Scott Wentworth volunteered with Tutoring Chicago for seven years along with many former colleagues from William Blair and then served on the board. Scott and the rest of the Wentworth team know that Tutoring Chicago makes a huge impact on the lives of students across our city. We look forward to getting to work with this great group of interns and supporting their career journeys.

Simply repackaging institutional content for individual investors and advisors overlooks the fact that non-institutional audiences have very different incentives, pain points, and baseline knowledge when it comes to alternatives. Reframe your content around the goals, barriers, and frequently asked questions advisors and their clients have about alts. Learn about six other common pitfalls for marketing alts to a retail audience—and how to turn them into an edge. https://lnkd.in/gMndE6Yt #DemocratizationOfAlternatives #AlternativeInvestments #AssetManagement

How are leaders from firms like IBM and The Washington Post thinking about AI’s potential impact on content development and communication? In our most recent blog post, John Spence shares insights from a recent panel discussion and discusses how AI is shaping the future of marketing and content generation. https://lnkd.in/gk_bkKyJ 

There is nearly $9 trillion of cash on the sidelines, and asset managers with content explaining how best to deploy this dry powder in today’s market have a huge opportunity to build their brand with advisors. We write about it in our recap of a recent Investment Management Education Alliance (IMEA) event featuring insights from ISS Market Intelligence. https://lnkd.in/erdHnimk

Amid the buzz around spot bitcoin ETFs, John Spence highlights some of the opportunities and risks to investors, draws comparisons to the launch of gold ETFs, and points out considerations for ETF providers. https://lnkd.in/g5dpzBz9

On January 18th in Chicago, Scott Wentworth will moderate a panel hosted by the Financial Communications Society and featuring Jessica Leggett of Harrison Street and Kate Moulton Chmielewski of Cresset Partners. They'll discuss how they're tackling the challenge of marketing alternatives to new audiences and telling the private markets story across channels. Looking forward to seeing friends and colleagues there! https://lnkd.in/gQijq9Sf

From bitcoin to bonds, discover the trends that we think will define ETF content marketing in 2024. https://lnkd.in/ehJgQES9

How are asset managers planning to use generative AI to fuel their marketing efforts? We surveyed CMOs and other marketing leaders to find out. Download the survey results to see what investment marketers had to say about the types of content AI can be used to create and how may shape their hiring and training plans. https://lnkd.in/dWWHfmHU