White Hart Insight

Ready to boost your marketing game? Tune in to the latest episode of the Bad Marketing Sucks Podcast! Paul and Chad dive deep into the art of relationship-building for high margins! Don't miss out on expert insights and strategies to elevate your marketing efforts! Listen now: https://lnkd.in/grgzHDeP #Marketing #CustomerRelationships Subscribe to the Bad Marketing Sucks Show on your favorite podcast channels. Paul Sterett and Chad Richards

Get ready to explore the importance of creating strong relationships with your customers in the upcoming Bad Marketing Sucks podcast episode 16: "Elevate Your Marketing: Building Strong Relationships for Higher Margins." New episode launches tomorrow. Paul Sterett and Chad Richards #MarketingStrategy #RelationshipBuilding 

Excited to announce our latest episode on the Bad Marketing Sucks Podcast! Join Paul Sterett and Chad Richards as they dive deep into why cutting the fluff is essential for building stronger customer relationships. Don't miss out on this discussion! Tune in now: https://lnkd.in/eiXy7AG5 #CustomerRelationships #MarketingInsights #CutTheFluff

In the dynamic world of marketing, the mantra "go big or go home" often takes center stage. But what if the real secret to success lies in the finer details? Join Paul and Chad as they delve into the intricate art of building stronger customer relationships on the upcoming episode of the Bad Marketing Sucks Podcast. Discover why cutting through the fluff and focusing on the little things can be a game-changer in the relational phase of marketing. Tune in tomorrow on your favorite platforms to gain insights that could revolutionize your approach to customer engagement.

I am grateful to be in the arena with you. We don't stop and think enough about the people who show up for us every day. It may be our team, our connections, our family, or our friends. The ones who show up and are shoulder to shoulder in the arena will do well to hear from you. Every day it takes work and effort to show up. I am grateful to be in the arena with you.

Your customers forget everything you tell them. The Power of Simplicity in Communication In the realm of effective communication, the late great Herman Cain's philosophy of "brevity with substance" resonates deeply: - **Simplicity Wins**: Often, the simplest message is the most effective. It’s about being clear, concise, and then knowing when to stop. - **Avoid Overcomplication**: Whether it's persuading a toddler to eat or pitching a business idea, over-explaining can lead to confusion or distraction. - **The Exception**: However, there's a place for long-form content. When done well, it can be incredibly engaging. I've seen YouTube pre-rolls that captivated me beyond my original intent. - **Resonance Over Length**: The key isn't the length of your content but its quality and how well it connects with your audience. Full Equipped Podcast episode link in the comments. #EffectiveCommunication #SimplicityInMarketing #ConsumerBehavior

Enjoyed being on The Equipped Podcast with Lane Taylor! The Evolution of Advertising: A 20-Year Journey Reflecting on my two decades in advertising, the landscape has transformed drastically: - **From Billboards to Bytes**: It used to be about billboards and radio spots. Now, a Facebook ad can go live in 30 seconds! - **Ease vs. Effectiveness**: While it's easier than ever to create and launch ads, this ease can be deceptive. - **Understanding Your Audience**: The key isn't just in making ads look pretty. It's about comprehending where your audience is and how ready they are to receive your message. - **Wise Marketing**: Without this understanding, even the most visually appealing ads can end up being a waste of effort, time, and money. #AdvertisingEvolution #DigitalMarketing #AudienceUnderstanding

A great example of humor in advertising

We wanted to share some exciting news - our founder, Paul Sterett, recently made a guest appearance on the Equipped Podcast with Lane Taylor! The discussion explored topics like decoding consumer behavior and gaining a deeper understanding of how to connect with modern audiences. We highly recommend giving it a listen and joining the conversation with your thoughts and insights.

Are you missing the humour in advertising yet? Isn't it time for us all to remember that advertising can be entertaining as well as informative and effective? With the end of Covid, a new 'Humour' category at The Cannes Lions and a general growing sense of purpose fatigue it seems that fun advertising is making its return. According to BBDO Worldwide CEO Andrew Robertson: “You can have a very noble purpose and still talk about it in an amusing and entertaining way. One of the things you realize about humor is how effective it is at breaking down barriers, at creating some kind of connection with people that [enables] you to move your message across that open channel.” Is he right? Should brands and advertisers have fun with serious subjects? Is there anything you shouldn't joke about? #advertising #humour #marketing