Last year, Harvard Business Review published a thought-provoking article titled "Hard Work Doesn’t Always Lead to Success" by Utkarsh Amitabh. It challenges the myth that relentless effort and hard work alone guarantees results, emphasizing that success often hinges on aligning our efforts with our true passions and interests. The article got us thinking about how most people fail not because of a lack of effort but because their efforts are misdirected or misaligned with their interests. Fast forward to last week — Rachael Banks, Director of Sales, Foodservice at Ferrara, posted something that truly resonated with us! 🎉 Rachael didn’t just share her obsession with WILDE CHIPS (we’re with you on those BBQ and Buffalo flavors 🔥), but she also highlighted how refreshing it is to see a brand push boundaries and elevate the snacking industry, setting itself apart by offering a unique experience that stands out on the shelf. At WILDE, our kickass team thrives on a shared passion for health and well-being, which fuels our continuous innovation. By aligning our personal and professional goals with a commitment to creating protein-packed, better-for-you snacks, we’re not just making products—we’re making a real impact on consumers’ lives. Her insights are spot-on: "If we are honest, it’s easy to focus on our OWN goals, but real growth happens when we pause to recognize the incredible work being done by OTHER brands." When we lift each other up, we foster an industry built on mutual respect, innovation, and shared success." 💪🏻 Right back at you, so a huge shoutout to Rachael—you're a rising star in our industry! Your leadership, collaboration, and recognition of others’ efforts truly set you apart. Thank you for championing a #culture that drives real growth! For those looking to dive deeper into the valuable insights from Utkarsh Amitabh, check out the full article here: https://bit.ly/4eOsTJd #cpg #foodservice #foodandbeverage #collaboration
If we are honest, its easy to focus on our OWN goals, but real growth happens when we pause to recognize the incredible work being done by OTHER brands. When we lift each other up, we create an industry grounded in mutual respect, innovation, and shared success. 💪🏻 Currently obsessed with WILDE CHIPS (BBQ and Buffalo are 🔥!). Jason Wright and his kickass team are doing some amazing things! They are a brand to keep your 👀 on!