WillowTree

WillowTree

Software Development

Charlottesville, VA 24,796 followers

WillowTree, a TELUS International Company, is a premier, full-service digital experience agency.

About us

WillowTree partners with the world’s most customer-centric brands to help them orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs. Our lean, global teams minimize the time from idea to outcome, with a relentless emphasis on ROI. We design and build mobile apps and websites, launch personalized and automated marketing campaigns, and do it all with the latest in Generative AI and machine learning. WillowTree’s client roster spans verticals and company sizes - from the Fortune 500 of today, to the Fortune 500 of tomorrow. Select clients include T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, FOX Sports, Synchrony Financial, Domino’s, and Manulife.

Industry
Software Development
Company size
1,001-5,000 employees
Headquarters
Charlottesville, VA
Type
Privately Held
Founded
2007
Specialties
Mobile Strategy, Mobile Design, Cloud | API Integration, Emerging Platforms, Custom App Development, Web Development, Growth, Voice Technology, Software Engineering, Mobile Applications, Agile Software Development, Product Design, Design, iOS Development, Android Development, React Native, Data Science, Data Engineering, Adobe Experience Cloud, and Generative AI

Locations

Employees at WillowTree

Updates

  • View organization page for WillowTree, graphic

    24,796 followers

    Fuel iX, an enterprise-grade #AI engine, accelerates your development of generative AI solutions. It helps you: ⚡ Create fast impact thanks to #GenAI copilots ⚡ Centralize control for good AI governance ⚡ Enhance trust with safe, responsible AI practices All while avoiding vendor lock-in so you stay flexible. Fuel iX already helps CIOs leaders like Hesham Fahmy of TELUS “lower the barrier of entry into generative AI.” #FueliX is in beta, too. Now’s the time to try it for free. https://www.fuelix.ai/

    View organization page for TELUS International, graphic

    529,774 followers

    Today we announced a beta release of Fuel iX, an enterprise-grade AI engine designed to help companies upgrade their generative AI (GenAI) pilots to production scale, deploy customized solutions faster and effectively manage the technology responsibly. “Fuel iX was created to provide enterprises with generative AI flexibility, control, productivity and trust. Our first customers were key divisions within TELUS and we were able to implement AI solutions ranging from IT service desk, field service, and internal team member knowledge solutions to in-store retail associate copilots, customer service agent assistant, and a public-facing consumer website – doing so safely, responsibly, and in record time,” said Tobias Dengel, General Manager of Fuel iX and President of WillowTree, a TELUS International Company. “To date, we have over 30,000 users within TELUS, and these solutions have significantly increased employee productivity.” Learn more in today’s press release: https://lnkd.in/ghGj8aMe #GenerativeAI #GenAI #FueliX

  • View organization page for WillowTree, graphic

    24,796 followers

    This is an #LLM attack. If the prompt succeeds, the LLM will respond with proprietary information. To identify our own systems’ vulnerabilities to LLM attacks like these, WillowTree’s #AI #redteam needed a way to automate: 1. evaluating prompts for attack-bearing language, and 2. categorizing the results to ensure good test coverage That’s when WillowTree Data Scientist Yelyzaveta Husieva had an insight: We could use named entity recognition (NER), a technique derived from natural language processing, to identify specific phrasing indicative of an attack. Even better, we don’t have to train a NER model from scratch — we can instruct an LLM to act like one instead. Check out how Yelyzaveta did it so you can apply this technique to your AI #redteaming. Read here 👉 https://lnkd.in/e9NMJuT6 Learn how WillowTree's data and AI experts can help you identify and build the level of red teaming ops your systems need: https://lnkd.in/gdtJNcFn

    • Example of a color-coded LLM attack, identifying various attack strategies including role-playing, sidestepping, obfuscation, and flattery.
  • View organization page for WillowTree, graphic

    24,796 followers

    The quick-service restaurant (#QSR) industry is evolving rapidly, and one of the most significant changes on the horizon (with major implications for QSR loyalty programs) is the introduction of Apple Intelligence, powered by App Intents. Think about your morning coffee routine. Now consider a mobile automation that knows your regular order and your preferred pick-up location based on your route to work and places the order for you — all triggered by your personal calendar or a Siri command. This is the future that App Intents and Apple Intelligence are set to bring to the QSR industry. Now is the time to consider how your app can leverage App Intents. The potential is vast, and with Apple Intelligence set to drop soon, you need to prepare your mobile app now before the competition eats your lunch (or drinks your coffee). At WillowTree, we're experts in preparing QSR brands for these major iOS updates. In this video and companion article, Apple Practice Advisor, Andrew Carter shows how to offer users a fast and seamless Apple Intelligence experience, thereby increasing retention and driving loyalty: https://lnkd.in/eRAziC3J We're excited to dive deeper into these innovations at the upcoming #QSREvolution conference on September 4-5. Reach out here if you're headed to Atlanta and want to schedule a time to talk:  https://lnkd.in/e4ftbqBF #AppleIntelligence #AppIntents #DigitalTransformation 

  • View organization page for WillowTree, graphic

    24,796 followers

    New insights from Tobias Dengel on the future of #AI and the importance of high-quality, diverse data. In this Datanami piece, he emphasizes the critical role of data quality, depth, and variety in GenAI model performance. He also suggests that organizations leverage datasets aligned with their needs, values, and frameworks to mitigate risks of inaccuracies or biases. A key takeaway? The solution goes beyond a checklist. It requires a system of checks and balances within the AI stack, supported by solid governance and employee awareness. Tobias also highlights the need for human involvement in evaluating GenAI application performance and guiding AI model activities, ensuring companies operate free from bias and harmful content. Discover more about his thoughts on mitigating bias in GenAI systems at the link below. #DigitalTransformation #DataQuality #BiasMitigation

  • WillowTree reposted this

    View organization page for TELUS International, graphic

    529,774 followers

    TELUS International is at the forefront of digitally transforming customer journeys for media and communications companies, including designing, building and implementing asynchronous messaging capabilities as part of an end-to-end, AI-fueled experience. Alongside our team at WillowTree, a TELUS International Company, we recently developed and launched a cutting edge, GenAI-powered, asynchronous customer support tool for TELUS. TELUS Expert Messaging allows TELUS customers access to 24/7 human support whenever it is most convenient for them through the My TELUS app. With the flexible and convenient asynchronous chat feature, wait times typically associated with traditional phone and live chat ques are eliminated. “To succeed on a sustainable basis in today’s competitive market, brands constantly need to find new ways to meet both their customers’ and their business’ needs. Generative AI-fueled solutions are key to making this possible by enhancing first contact resolution, reducing handling times driving operational efficiencies and adding or improving customer channels,” said Tobias Dengel, President of WillowTree, a TELUS International Company. “Asynchronous messaging, with its always on, self-serve functionality and the high-quality, personalized resolutions it engenders from agents, drives customer satisfaction while lowering cost to serve.” Learn more about how we’re helping our clients meet modern customer expectations while reducing operational costs in today’s press release: https://lnkd.in/gdifSXMw #PressRelease

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  • View organization page for WillowTree, graphic

    24,796 followers

    The Olympics may be over, but our Olympic fever remains as strong as ever. While we were sad to announce that the WillowTree Table Tennis Federation did not make the cut for the #Paris2024 #Olympics, we are already preparing for #LA28! At our Durham and Charlottesville offices, interns and employee mentors across disciplines joined forces last week to face their fellow colleagues for our 2nd Annual Intern Doubles Ping Pong Tournament — once again bringing the spirit of team bonding, collaboration, and a little fun and friendly competition in the WillowTree culture. Want to join us for the tournament’s third installation? Join us! We’re hiring: https://lnkd.in/dvNJzeU5

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  • View organization page for WillowTree, graphic

    24,796 followers

    #AppleIntelligence is coming — and it's about to redefine how iPhone users interact with your mobile app. Want to ensure that your app remains at the forefront of this iOS evolution? That's where App Intents come in. App Intents allow your mobile app to perform specific tasks directly via Siri or the iPhone’s search function. This isn't just some cool new feature—it's going to be a necessity for your brand's digital strategy. With the imminent arrival of Apple Intelligence, apps without configured App Intents will be left behind. At WillowTree, our expert team is prepared to help you navigate this new challenge. Andrew Carter dives deep into the power of App Intents and iOS Shortcuts, sharing insights on everything from automating tasks to enhancing user experience. His latest article and video demo gets into: 📱 Why App Intents are essential for your brand to provide personalized and context-aware services 📱 How to automate key user actions for a fast and seamless experience 📱 The immense potential of custom automations 📱 How to prepare your app for the future of Apple Intelligence Don't risk being overtaken by competitors with a better App Intents execution. Stay ahead of the curve and ensure that your app remains an indispensable part of your users' daily routines. Check out Andrew's article here: https://lnkd.in/eRAziC3J #AppIntents #DigitalStrategy #Technology

    Master App Intents Now to Prepare for Apple Intelligence

    Master App Intents Now to Prepare for Apple Intelligence

    willowtreeapps.com

  • View organization page for WillowTree, graphic

    24,796 followers

    For us, true brand loyalty is about much more than punch cards or points systems. And our partners CKE Restaurants, Inc. agree. But don’t just take our word for it: in honor of the upcoming #QSREvolution Conference on Sept 4-5, we dig into our Room For Growth vault to re-share a podcast episode featuring our friends at CKE. It in, we explore how to create a loyalty program that exceeds expectations, differentiates brands in a crowded marketplace, and enhances the on-premise experience. Tune in here: https://lnkd.in/e35CVFnJ Set up a time to connect with us at QSR Evolution in early September: https://lnkd.in/e4ftbqBF #QSR #brandloyalty

    Meet WillowTree’s loyalty and food service experts at the QSR Evolution Conference.

    Meet WillowTree’s loyalty and food service experts at the QSR Evolution Conference.

    willowtreeapps.com

  • View organization page for WillowTree, graphic

    24,796 followers

    We are just 4 days away from Ai4 2024, and WillowTree is bringing an all-star crew. If you’re joining us there, stop by Booth 123 — it’s the easiest booth number to remember! — or schedule a meeting with our team to learn how we can accelerate your AI roadmaps: https://lnkd.in/eTN3Pxfu Looking for a reading recommendation on your way out? Dig into our Data & AI Knowledge Hub and explore the latest insights from our Data and AI Research Team: https://lnkd.in/ebiij72e See you in Vegas! Ai4 - Artificial Intelligence Conferences #Ai4Vegas #Ai4 #Ai42024

    • WillowTree is a sponsor of the upcoming Ai4 conference, Aug 12-14, 2024 in Las Vegas. Visit us at Booth 123!
  • View organization page for WillowTree, graphic

    24,796 followers

    We had a blast welcoming our community partners and student mentees from C4K to our headquarters in Charlottesville, VA. With #mentorship from WillowTree staffers, students who participated in C4K’s “App Journey Camp” built a mobile app from scratch and fully dove into the #digitalproductdevelopment lifecycle. They facilitated user research, performed data analysis, engaged in thoughtful product design, held an impactful “client” presentation, and much more — in just ONE week! The end product? An app that polled our WillowTree mentors about their favorite snacks — a very on-brand choice to maximize target audience engagement. 😉 WillowTree is committed to community-based organizations like C4K that are helping to make technology accessible to everyone — especially those who have been historically denied equal opportunities. Learn more about the important work of C4K and our #socialimpact commitment to bridging the #digitaldividehttps://lnkd.in/eqWE347B

    View organization page for C4K, graphic

    533 followers

    We're so grateful to our partners at WillowTree for providing a fun field trip opportunity to our members who completed our App Journey Camp last week. At the Clubhouse, members devised a way to poll WillowTree staff for the snack they preferred, using an app they customized for the purpose. They created graphics, launched the app, interpreted the data, and presented at WillowTree - all in a single week! #Mentoring Amplifies #STEAM

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