Winx Health (formerly known as Stix)

Last week, Jamie Norwood and I were reading an article about why brands should avoid getting political in this election cycle. Today, we're reading an Inc. Magazine story about how we built Winx Health (formerly known as Stix) into an "activist brand". We're not wasting our time tiptoeing around the important things. We're not afraid of being political in a time when so much is at stake. We are here to be a bold and loud voice for change - even when that means losing capital and losing followers. As always, Jamie said it best. "We are a brand for women, and the majority of women in this country support abortion access." Thank you Rebecca Deczynski for helping us keep shouting about safe & legal abortion from the rooftops. Now let's all go do something. https://lnkd.in/eWdzX8Pj

Jamie Norwood and Cynthia Plotch here with some exciting news… Stix is now Winx Health! What started five years ago as a pregnancy test has grown beyond our wildest dreams: seven products, hundreds of thousands of customers, and comprehensive sex-ed through Real Talk. Sexual health is not just a line (or two) on a stick, it’s a full spectrum of experiences and needs. Stix was always more than a product; it was a pledge to help you navigate your health with confidence and discretion. For too long sexual health has been relegated to whispers behind closed doors. Today, we enter a new era. Winx Health is your vaginal and sexual health hub, where nothing is TMI. The transition to Winx Health is inspired by the concept of a wink — a gesture that is fleeting yet filled with meaning and intimacy. The wink serves as a metaphor for our core values of confidence, connection, and accessibility. It represents our evolution from focusing on the moment of waiting for a result, to proudly leading the women’s health conversation with products, education, and innovation. Our evolution to Winx Health is a bold stride towards destigmatizing health issues further, breaking barriers to accessibility, and enhancing our product offerings to meet our customers at every stage of their journeys. With Winx Health we pledge to create a bigger, bolder conversation. We appreciate each and every one of your support. Thank you for sharing our story Emily Burns + WWD, and thank you to our fierce advocate and newest investor Kerry Washington for everything you've done to support us on this journey. Lots more to come in the coming days!!! https://lnkd.in/e7ZpWJed

Find us TODAY on shelf at 200+ Giant Grocery Stores!!! We're literally jumping for joy! Thank you The GIANT Company for making our hometown Mid-Atlantic dreams come true.