Glossier, Inc.

Launching today: two new fragrances designed to enhance you — Glossier You Rêve + Doux. Like Glossier You, Rêve and Doux are skin-scent enhancers designed to grow and evolve with you across time and space. One is dreamy, the other soft. One sweet, one woody. Both capture you. Glossier You Rêve + Doux are now available at Glossier and SEPHORA, coming soon to Space NK, SEPHORA UK, and MECCA Brands.

Today, we're launching new shades of our signature lip gloss with our partners at the WNBA (Women's National Basketball Association). These women shine bright on and off the court, and we're so grateful to share their stories with our community. Read more in Essence:

We are honored and humbled, Glossier, Inc. Thank you for believing and investing in Black-owned beauty brands, and the impact we can make when we're supported and resourced. We're so thrilled to join this year's cohort of grantees. 🙏🏾 ✨

We are thrilled to announce the newest cohort of our Grant Program for Black Owned Beauty Businesses in The Business of Fashion! From brands revolutionizing haircare, to clinical skincare, to our first-ever Alumni Award Winner, Alicia Scott of Range Beauty, we believe these visionary founders are transforming the beauty industry for the better. Learn more about our 2024 Grantees:

Glossier are bringing beauty and basketball together. Women's sports are on the rise, with basketball and the WNBA, no exception. With record-breaking attendance and TV ratings, fueled by rookies like Caitlin Clark and stars like A'ja Wilson, brands have been clamouring to get involved. Glossier was ahead of the curve, partnering with the WNBA for over four years and celebrated extending that partnership by adding beauty to NYC. Teaming up with artist Na Chainkua Reindorf and non-profit Project Backboard, Glossier transformed the Tompkins Square Park basketball courts into a vibrant community hub. Bringing colour and excitement to the neighbourhood, to inspire more families and young women to engage with basketball. I have no doubt more brands will start sponsoring women’s sports in the coming years, but it’s great to see Glossier, making an impact beyond logo placements. Sports is such a rich area for brand experience, with the obvious interactive element of the sport, it can go beyond that into impacting local communities. Making public spaces works of art, that people can feel proud to have in their area and to get involved with. It's a simple tactic; find a court, refurbish it - but the impact is immeasurable, a powerful way to give back and create long-lasting connections. Hope to see more and more brands creating experiences like these. 🏀🏀🏀

It’s inspiring to me when organizations act strategically, with inclusion and impact in mind. To stay true to their brand, vision and values while refusing to allow others to put them in a box. (It’s what inspired me in 2019 when we worked together and still inspires me to this day. I love to see it! 💕) That’s exactly what Glossier, Inc. did when they partnered with the WNBA (Women's National Basketball Association) a few years ago to show that beauty and sports can walk hand-in-hand. 🏀✨🏀✨🏀✨ While other brands may have just recently tried to join the brand awareness game with women’s sports, Glossier has written the playbook. 🙌🏾🙌🏾🙌🏾 With their partnership with PROJECT BLACKBOARD INC, a community non-profit founded by a team of passionate basketball fans and players, they’re leveling up their game once again. With a recent renovation of basketball courts in Brooklyn’s Tompkins Square Park (vibrantly beautiful pics below!) *and* sponsorship of a local girls’ basketball team who plays on those courts, they’ve created a brand experience. Their goal of improving safety and motivating a new generation of kids to get out and play ball is inspiring. 🤩🤩🤩 And what’s even better? They chose local artist Na Chainkua Reindorf to take the ball and run with it, leading the artistic charge. Reindorf’s work was inspired by the impact of the WNBA. In a June 2024 Essence article, Reindorf said, “The eye in the painting is really about women reclaiming space and evoking confidence. I want them to feel like they have a place in the world.” 💪🏾💪🏾💪🏾 This move has not only beautified a well-loved sports space but transformed it into a bustling hub of activity that has brought excitement, joy and a sense of unity to the heart of Brooklyn. Congrats to Roya Shariat and everyone else at Glossier, Inc. for showing us how it’s done!! Thanks for the impact you have on the world. I’m in the stands fangirling and cheering you all on, watching for what comes next. 😊

"Glossier has always been willing to rewrite the rules of the game — from forging one of the first direct-to-consumer brands to expanding into retail on its own terms." Thrilled to see Glossier included in WWD's 2024 Power Brands. Read more: