Women In Research (WIRe)

Attending IIEX North America? Join Women In Research (WIRe) and Greenbook for a pre-IIEX NA Workshop I'll be leading in Washington D.C. this April. In just a few short months, 2025 has already been characterized by global economic recalibration, political transitions across major markets, and accelerating AI integration. As a result, executives face heightened market volatility that demands both agility and strategic vision. As a founder whose businesses survived both the "dot-com bubble burst" of 2001 and the great recession of 2007-2009, I know, firsthand, how to navigate choppy waters. You'll leave this 90-minute workshop with practical frameworks and actionable strategies to navigate these complex currents while maintaining organizational stability and growth. This session is perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot! https://bit.ly/4kXUewL A huge thank you to Greenbook for partnering with us on this workshop! #mrx Jessica Sage Michelle Andre Tiama Hanson-Drury Elaine Rodrigo Alex Owens Shazia Ginai Mario Xavier Carrasco Emma Cooper Michelle Gansle Jackie Chan Lisa Wilding-Brown Anita Rao Kapur

WIRe + Prodege "DIY Research in Action: Cost-Effective Strategies for Thriving in Today’s Economic Climate" Join us on April 9th to learn how leveraging DIY strategies and collaborating with Prodege can help your organization adapt, innovate, and thrive in a rapidly changing market. This webinar will showcase how Monster Energy has embraced Prodege’s Self-Service Research Platform to achieve cost-effective, flexible solutions without sacrificing data quality. A BIG thank you to our Corporate Donor team at Prodege, LLC for bringing this session to our community! Learn more and register here: https://bit.ly/4huTmfV #MRX #MarketResearch #WomeninResearch

Free Live Webinar in One Week! WIRe + Cint Who's Afraid of AI? | March 27th | In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights. Learn more and register here: https://bit.ly/4kKUv5U #MarketResearch #WomeninResearch #MRX

One of WIRe's biggest events of the year—our Happy Hour at IIEX NA—is on the horizon and you won’t want to miss your chance to join us in DC this April! Registration for this event isn’t open quite yet; head over to https://bit.ly/4hu1RrE to learn more about the event and join our mailing list to receive an invitation once we open registration. A BIG thank you to the Greenbook team for inviting us back to celebrate this year and to PureSpectrum, QuestionPro, Emporia Research, Full Circle Research, Insights Exchange, and Rep Data for making this event possible!

Hey London WIRe community, we'll see you in *one week*! Join us on 27th March, with two fantastic speakers to lead us through an insightful evening, Judith Rose, Co-Founder of EXPLNERS, and Rachael Fraser, Leadership Coach. We’ll learn all about unlearning your blockers that stop you showing up and how you can unlock your voice when it comes to thought leadership, content, and confidence. This will be a fun and interactive session, and the event is entirely free, only possible due to our wonderful sponsors Potentia Search and our repeat venue hosts Opinium. Register here: https://bit.ly/41PNRCW #MRX #MarketResearch #WomeninResearch

WIRe Toronto Community, Let's get together and Show Up Authentically on April 10th! Join us for some apps, bevvies and networking with marketing research professionals. We’ll continue to learn from one another, empower and support each other. Bring your authentic self to connect with women and men that support women in marketing research. Space for this FREE event is limited and registration is required—invite your MR friends and colleagues including men who support women in marketing research. Learn more and register here: https://bit.ly/4kFrN6r A BIG thank you to Sylvestre & Co. for supporting this event! We really appreciate your continued support.

WIRe Sydney Community, We'll see you in just one week for an empowering discussion with industry leaders from various stages in their careers – as we focus on demystifying the art of strategic networking. Whether you're new to networking, looking to sharpen your skills or boost your confidence, this event will help you break down common stigmas and equip you with practical tips to make networking a valuable tool for your career and personal growth. Details: Date: 27th March Time: Doors open from 5.30pm, main session 6-7pm, networking 7-8pm, 8-8.30pm close. Venue: Socialite Garden Bar & Café, Darling Park Tower 3, 201 Sussex St, Sydney, 2031. Don’t miss out on this opportunity to transform how you connect, collaborate, and grow within your professional community! Register here: https://bit.ly/4iJi7WU Thank you to our event sponsors Human8, Nature, Octopus Group, and Resources Group for their support! #MRX #MarketResearch #WomeninResearch

Chicago WIRe Community. We can’t wait to see you in the Windy City soon! Our Quirk’s Chicago Happy Hour is SOLD OUT but you can join the wait list here: https://bit.ly/4hut9OH. A BIG Thank you to Quirk's Media, PureSpectrum, Multilingual Connections, and SightX for making this super special event possible! Still need to register for the conference? Use code WIRE15 for 15% off!

WIRe Melbourne community, Join us in two weeks for an empowering session focused on demystifying the art of strategic networking. Whether you're new to networking or looking to refine your approach, this event will help you break down common stigmas and equip you with practical tips to make networking a valuable tool for your career and personal growth. Don’t miss out on this opportunity to transform how you connect, collaborate, and grow within your professional community! We'll see you on 3rd April! Learn more and register here: https://bit.ly/4iDO2b5 A big thank you to our sponsors Nature, Honeycomb Strategy, Octopus Group, and Resources Group for making this event possible!

Attending IIEX North America? Join WIRe and Greenbook for a pre-IIEX NA Workshop led by WIRe Founder & Growth Strategist Kristin Luck in Washington D.C. this April. Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage. Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot! https://bit.ly/4kXUewL A huge thank you to Greenbook for partnering with us on this workshop!