YPulse

What Gen Z is doing. And why. Subscribe to Daily Intelligence and unlock ALL articles from the #1 youth research platform. 🙌 Save $300 on your first three months with code DAILY2024 https://hubs.ly/Q02N99jL0

Teens and tweens are far more engaged with political and social issues than we give them credit for. From Vox: "But there are also signs that kids care about issues that don’t map neatly onto electoral politics. A 2024 survey by the market research group YPulse found that 75 percent of 8- to 12-year-olds were passionate about a social cause or issue. The top issue they cited was animal rights, followed by cyberbullying, poverty, racism, and mental health care." YPulse enterprise subscribers can download our recent Tweens report and more right now. Find out how you can become one today. Link in comments. #genz #genalpha #teens #tweens #election

THIS WEEK: 🛏️ Gen Z is turning Spotify history into virtual bedroom designs. Music taste as interior decor? 🛍️ Mallrats, step up! Simon Property Group's "Meet Me @themall" campaign aims to reignite Gen Z's love for physical retail spaces. 🧱 LEGO launches free workshops to boost kids' creativity, with a focus on empowering young girls. 🐾 Pet spending soars among young Americans. Gen Z leads the pack, shelling out $149 monthly on average for their furry friends. 🎭 TikTok's latest trend: "I lied. Put your clothes back on..." Users are sharing everything from niche interests to conspiracy theories All this and more--EXPLAINED! #genz #trends #youthresearch #ypulse #teens

See the promise of AI-powered youth research delivered at #TMRE2024 next week! Are you constantly expected to do more research on Gen Z with less staff and budget? Chanon Cook (NBCU, Comedy Central) and our own Dan Coates will show you how when applied properly AI can dramatically boost your research efficiency, deliver high-impact insights, and actually reclaim some valuable time in your day (imagine that!). Additionally, all throughout the conference, Conner Godwin will be showing off our latest YPulse AI model built on 500 million datapoints and insights on teens and young adults. Discover how it will make your workday that much better: 📊 Instant Insights, Anytime: Need a stat for your presentation? Writing a brief at midnight (ugh)? YPulse AI is there, ready to answer your questions anytime. No more waiting for email responses or being left on read. 🔍 Deep Dive on Demand: It doesn't just skim the surface. YPulse AI digs through years of articles, reports, and brand tracking data to give you bespoke insights tailored to your specific questions. ✍️ From Research to Ready-to-Use Content: Watch as it transforms our youth research into polished content for your briefs, presentations, and marketing content. It's like having a research assistant, analyst, and writer rolled into one. ⏳ More Doing, Less Researching: By handling the heavy lifting of data gathering and analysis, YPulse AI frees you to focus on what really matters - strategy and execution. Stop by the YPulse booth to try it live! #genz #ai #marketresearch #youthresearch

How do you synthesize 500 million youth data points and insights into strategies, briefs, presentations, and more? YPulse is the undisputed leader in this space, and more recently, they have been doubling down on bringing in more sources of unstructured consumer data for deeper contextual insights. Come take part in this dynamic and interesting session that Claire Kuhn, SVP of Insights at OvationMR, will moderate. She will chat with Dan Coates, President of YPULSE, and Erik Larsen, SVP of Research and Product Development at OvationMR, about probing for deeper insights on a Youth-Syndicated Global Brand Tracker at scale. 📅 Monday, 10/07/2024 ⏰ Time: 2:10 PM 🔎 Where: AI in Action Summit - Track 2

PARENTS *DO* UNDERSTAND? 😳 Even parents think it’s harder to be a teen now than it was 20 years ago. While teens most often say they think it’s harder to be a teen today (44%), 29% say they’re not sure. But parents are decided: 69% say it’s harder to be a teen today, and few in both groups say it’s easier or about the same. For parents of teens who say it’s harder today, the driving cause named in an open-ended question is social media (41%), though technology at large is a factor in two thirds of their reasons why. Among the teens who think it’s harder, high expectations, sometimes caused by social media, are the top reason they name. But this pressure is often cited as coming from adults, with fewer saying social media specifically is the reason it’s harder today. (Pew Research) 📈 YPulse reported: 75% of Gen Z and Millennial parents are trying to have open conversations with their children about mental health -- For more expert-curated Gen Z news: https://hubs.ly/Q02QXPXG0 #GenZInsights #StayInformed #YouthTrends

GEN Z GETTING THE MAXX FOR THE MINIMUM 📈 Discount stores’ stock is looking at huge growth thanks to Gen Z. Retailers like TJ Maxx, Burlington, and Ross are winning young consumers, with both Gen Z and Millennials “taking up 4% greater share of spending on value apparel in the last year.” That alone is driving faster growth in value apparel spending than for overall apparel spending, reflecting the young gen’s budget mindset and the influence it has. In turn, Bank of America predicts these retailers could see a share increase of up to 20%—but this will be partially determined by whether young consumers stick by these brands when inflation is down. Now, they appreciate the budget buys, but later, their loyalty might be better earned by higher quality than by price alone. (Markets Insider) 📊 YPulse data: 42% of 18-24-year-olds agree, “I never pay full price when shopping” -- For more expert-curated Gen Z news: https://hubs.ly/Q02QX46X0

THIS WEEK: 💄 "Beetlejuice lips" are taking TikTok by storm with 40M+ views. Surprise twist: It's sparking conversations about natural beauty vs. fillers 🪑 Jell-O's bringing back '90s nostalgia with inflatable furniture. 🍬 "Candy salad" parties get dark: Gen Z mixes sweets with deep confessions. Oversharing or innovative connection? 🏞️ Outdoor play is declining, but don't panic! Kids are still flexing their imagination muscles, just differently. 🥜 Nutter Butter's surreal TikTok content has Gen Z questioning their sanity... and loving it All this and more--EXPLAINED!

TIRED: Where's Waldo WIRED: Where's Anto

SWIFTIES NEW TUNE: KAMALA GEAR 🥥 “Swifties for Kamala” merch is making waves online. Following Taylor Swift’s endorsement of Harris, tons of her fans have rallied behind it and are doing what they do best: making custom merch. Just like any other search for Swiftie merch, there’s now t-shirts, hats, and friendship bracelets—though lawn signs might be new. The Harris Campaign even introduced their own Harris-Walz style friendship bracelets, mimicking the trend that Swift’s fans shared at her concerts. Some of the popular t-shirt slogans reference Swift’s hit songs, featuring phrases like “In my Harris 2024 Era,” “We are not going back. Like ever,” and “Who’s afraid of little old me? He should be!” But now, it’s not just the endorsed campaign looking to attract her fans with merch; the Trump campaign tweeted out their own Eras Tour-style shirt design a couple days later. (Stereogum, sheknows) 📊 YPulse data: 42% of 18-39-year-olds say they would vote for Kamala Harris if the election were today -- For more expert-curated Gen Z news: https://lnkd.in/gzt94zGH #swiftiesforharris #genz #taylorswift #election2024