ZeroTo1 🚀

Why do brands struggle on TikTok Shop? Brands face challenges when trying to apply the same strategies used for DTC or Amazon Often assuming the same tactics will work leads to misalignment & unmet expectations/projections Some examples of why brands struggle: * standard offerings, aka no unique promos/bundles * lack of creative enablement for new & existing affiliates * not developing brand-owned trends/concepts * not testing unique campaigns/challenges with affiliates * not leveraging existing affiliate relationships for product drops or promo campaigns * limited internal resources across operations, creative & affiliate How do brands succeed on TikTok Shop? * create exclusive SKUs/bundles * participate in regular promo campaigns * properly incentivize top-tier affiliates (tiered commissions, bonuses & exclusive rewards) * actively involve top-tier affiliates (product launches & campaigns/challenges) * allocate paid budget for TOF awareness Doubling down on proven strategies, brands are naturally creating an efficient marketing mix across both organic & paid More posts from affiliates = EMV & testing ground for spark ads Top-performing affiliates = strategic collabs, leading to more creative promo campaigns & product launches Top-performing content = high likelihood they crush on Meta Brands that are leaning into: * strong affiliate relationships * creating unique offers/bundles * developing a pipeline of quality-tagged media * staying active with campaigns & product launches Are establishing a sustainable growth flywheel & leaning heavily into TikTok Shop's strengths It's a fast-moving platform & the playbook is evolving every day The goal is to stay ahead of your competitors 🫡

LinkedIn Live Announcement 🤳 TikTok Shop Masterclass: BFCM Hosted by: ZeroTo1 🚀 x Superfiliate x MaryRuth's x TikTok Shop 🎙 Featuring: CMO, Co-founder Micah at ZeroTo1 🚀 CPO, Co-founder Anders at Superfiliate Director, Retention & Social Commerce Catalina at MaryRuth's Business Development Lead Oliver at TikTok 🗣 TikTok Shop Discussion topics: - Importance of BFCM - Nurturing creator relationships  - Power of live shopping and getting started with live content  - Leveraging affiliate community  - Content calendar preparation  - Customer experience and operations - Promotional tactics and strategies 🗓 Register today! 📲 Wednesday, October 30th at 10 am PST / 11 am EST

LinkedIn Live Announcement 🤳 TikTok Shop Masterclass: BFCM Hosted by: ZeroTo1 🚀 x Superfiliate x MaryRuth's x TikTok Shop 🎙 Featuring: CMO, Co-founder Micah at ZeroTo1 🚀 CPO, Co-founder Anders at Superfiliate Director, Retention & Social Commerce Catalina at MaryRuth's Business Development Lead Oliver at TikTok 🗣 TikTok Shop Discussion topics: - Importance of BFCM - Nurturing creator relationships  - Power of live shopping and getting started with live content  - Leveraging affiliate community  - Content calendar preparation  - Customer experience and operations - Promotional tactics and strategies 🗓 Register today! 📲 Wednesday, October 30th at 10 am PST / 11 am EST

I think today's newsletter is one of my favorites that I have been able to put out. Today, we spoke about 17 Things you should know if you're getting set-up on Tiktok Shop or if you're a brand gearing up to launch on the platform. A very special shoutout to the following folks for their insights and brands featured for crushing on the platform: - Connor Rodriguez (ZeroTo1 🚀 ) for supplying his insights - Superfiliate (Andy Cloyd Anders Bill Paul Rambaud) for listening to their users and making it easier for brands to be able to scale and start their Tiktok Shop affiliate program - CAKES body, David (Peter Rahal Zach Ranen), Nutrabolt (Kevin Graham), Pop Daddy Snacks, and more. Read it here: https://lnkd.in/ejNkFhHT #cpg #dtc #affiliatemarketing #socialmediastrategy #socialmedia #contentmarketing #tiktok #tiktokshop #tiktokcreators #ugc #tiktokstrategy

Micah Whitehead 🚀 sharing his POV on TikTok Shop while highlighting 3 main components: - shop ads - affiliates - mass organic content To make any shop successful you must test and invest in all 3 While allocating resources to support your shop ops and shop health score Combining all of them effectively, you will naturally create algorithm velocity But it's also knowing when and how to activate them all at once That's where the magic happens ZeroTo1 🚀 x ShipBob x Insense | TikTok & Meta Partner

Last week, we celebrated the kick-off of Q4 for folks in the CPG space Hosted by Nick Shackelford + 🎬 Dhruv Patel and sponsored by ZeroTo1 🚀 The event was filled with founders, operators and industry service providers Fun night of networking and building relationships, while seeing familiar faces Thanks to everyone who came out!

Micah lives in Florida and Riley and I are in California, so it’s rare for all three of us to get together But when we do, it's always fun to jam out on all things business While catching up on life Stoked we got some quality face time this weekend Planned out some strategic moves ⚡️ And excited to see how they come to life 👀 ZeroTo1 🚀

I just presented at TikTok’s first agency partner event and got the inside scoop on BFCM '24. Here’s what you need to know: Drop questions or other tips in the comments. I’m going to be hosting a live BFCM masterclass with Anders Bill with Superfiliate and the team at MaryRuth's in the next couple of weeks on this topic, and I'd love to include comments from LinkedIn. - TikTok is going to push sale events massively. RIGHT NOW is the time to get postured to capitalize on the momentum. You need to be be maximizing your recruitment efforts through October to build your affiliate army and roster of retained creators. - Leverage a hero product strategy. Choose a hero product or bundle at the right AOV ($30-50), high contribution margin, and make sure it’s “content-able.” Make sure your hero product has enough supply. Running out of stock will kill your momentum and freeze or expire all of your pending collabs, which means you won’t get content and hurt affiliate relationships. - Plan your content supply with affiliates. Outreach-to-posted content takes 2-3 weeks. Plan your seeding to account for that timeline. Make sure your offer messaging is consistent, and well briefed. I recommend building out a Notion hub with examples, top hooks, a creative incentive structure, and a leaderboard. - Get creative with your campaign execution. Establish a branded challenge or incentive structure beyond commission that encourages them to create ton of content throughout the sale period. Think cash bonuses, prizes, swag. Reward the behavior your want, posted content and GMV. Establish a few easy to reach tiers so they feel the momentum early and keep charging ahead. - Take advantage of any/every campaign or mission available to you by TikTok. This can be the wind in your sales and make you algorithm friendly. Every coupon and credit will also contribute to your efficiency and reach during a heavy promo period. - Plan to host multiple key seller livestreams on your band account with live-only giveaways and promos. Announce these ahead of time so customers can RSVP. When you give live, send out an SMS blast and a CRM message to your past customers in TikTok to boost your viewers. If you don’t have anyone internal who can host lives, hire a creator and pay them $150-200/hr plus commission. #tiktok #tiktokshop #bfcm #blackfriday #cybermonday

Is TikTok Shop right for every brand? Simply put, not every brand is made for TikTok I've seen it countless times—brands crushing it on DTC/Amazon but struggling to gain traction on TikTok Shop Why? Because TikTok is an entirely different channel and requires different tactics and strategies For TikTok 90% of users are there to scroll, learn and be entertained—not to shop How do brands/creators sell to people not looking to buy? You need to do these things exceptionally well: - us vs. them - create intention - entertain/storytell - price comparisons - share educational tidbits - develop urgency/controversy Weave them all together and then you can sell This is why salesy content flops on TikTok - it's a talking head... without enough psychological factors to support social selling Outside of creative - that’s not the only reason brands struggle on TikTok Shop Common pitfalls include: rigid pricing --> no unique bundles/offers low profit margins --> can't further invest low commissions --> doesn't motivate creators limited sampling --> not growing EMV fast enough stale product offerings --> need new HERO products to sustain growth/virality ---- Sometimes, it isn’t about what you sell but how you sell it