Zinzin

Great to see our wonderful client Quilt featured on HGTV's "Celebrity IOU" with the Property Brothers, Drew and Jonathan Scott. Go Quilt!

New blog post: Allison Sell explores the origin story and history of the famous San Francisco ice cream and cookie treat with a highly memorable brand name, IT'S-IT.

When we first published this blog post, Zinzin was thrilled to get a kind message from Cynthia Smoot at Gangway Advertising who has helped harness the power of this historic, family-owned brand. Shout out back to you, Cynthia. Enjoy a Fletcher's for us!

Should brand names with purposeful misspellings never exist? We wouldn’t go so far as to say that, but Zinzin always supports the idea that it must make 100% sense to the brand. In other words, the name — even the way it’s spelled — must always support the brand positioning. Shout out to Lana T. for her 2023 story for Fast Company. It highlights recent, published research that finds consumers are less likely to choose brands with cleverly misspelled names. #naming #brandnames https://lnkd.in/gtYe2huk

Our own Allison Sell dives into the roots of Tajín Seasoning, a brand name with deep cultural roots, and shows how "ají" became an "aha" moment. https://lnkd.in/dzC7yE7Y

The connection between namers and language is pure fireworks. 🎆 So, in a spark of pyrotechnic-naming appreciation, we bring you our blog post with a brief history and names of fireworks. https://lnkd.in/gYwEMFF9

As we celebrate the legacy of Willie Mays, many of you or your kids might be swinging softball bats in leagues or pick-up games this week. Well, if you've ever wondered about the brand names printed on your bats, Zinzin's Allison Sell has covered all the bases: https://lnkd.in/g7M9xVcF

Congratulations to Ember Technologies, Inc.! It's brings joy to our naming hearts to see a former client receive such an honor. Zinzin had the pleasure of collaborating with Clay Alexander when he and his team needed a great brand name. Ember is a prime example of how a unique, memorable brand name that beautifully supports brand positioning can help a company achieve great success and propel it forward into the wide world. For more behind the name, here's a brief case study: https://lnkd.in/gR64H-X2

I love it when The Economist covers naming! And now we can add elephants to the list of nonhuman animal namers, along with bottlenose dolphins, sperm whales and green-rumped parrotlets. Similar to the topic below, I wrote a blog post for Zinzin titled, "Grunts, squeals, and clicks: naming in the world of nonhuman animals." And, by naming, I mean a learned language -- the ability to create a signature call, like a name, and communicate with it. It's fascinating stuff: https://lnkd.in/gP4k82T5

Zinzin's Allison Sell, a Texas native, pays homage to the otherworldly store that is Buc-ee's, Ltd., a brand bigger than Texas, if such a thing is possible: https://lnkd.in/gkgjb-Mh