Zoomph

How does an end-of-season wild card race impact exposure for an Major League Baseball (MLB) team? 📺 On their RSN SNY, New York Mets average viewership per game for the start of September is up 46% compared to August. 📱 On social media, the Mets average impressions per game are up 79% from August.

Yesterday on our Zoomph Broadcast Webinar we talked about the importance of looking at viewership data min x min and evaluating the impact of other sporting events nationally and in-market. Credit to Peter Barrett for being an equal sports data nerd and asking me if the New York Jets on MNF would impact the New York Mets on SNY and New York Yankees on YES Network. Well, it absolutely did! Viewership on the RSNs dropped roughly 20% at Kickoff compared to the first 60 minutes of the baseball games. At Zoomph we value asking the why and learning how to optimize sponsorship at any given minute throughout a telecast.

Fall is a busy sports calendar, and in the New York market Monday night was one example of multiple teams and leagues competing for viewership. In our latest webinar, Andrew Descovich explained how Zoomph's minute-to-minute viewership tool can help you understand when and why broadcast viewers tune in so you can make the most of your partnerships and viewership. Watch the full replay: https://lnkd.in/gr9fQa24

The National Football League (NFL) got off to a hot start! Team and league social media for Thursday's Baltimore Ravens vs. Kansas City Chiefs game was even bigger than last year's season opener. ⬆ 388M impressions, up 12% ⬆13M engagements, up 49% ⬆ $10.8M social value, up 8% ⬆ 35K engagements/post, up 68%

🔗 https://lnkd.in/gr9fQa24

Last chance to register for today's webinar at 1PM ET! Megan Grzesiak, Brian Krasik and Andrew Descovich will show attendees real examples of Zoomph Broadcast tools in action. 📍 Geo-Mapping Audiences 🕐 Minute-To-Minute Viewership 📡 Unique Reach Metrics 🔗 https://lnkd.in/gr9fQa24

Northern Illinois finished their huge weekend No. 25 in the AP Poll and No.1 across all of #collegefootball for total X impressions. — 2.5x more X impressions than next top Power 4 team — 1445% exposure rate, meaning on average content had 14.4x more views than NIU Football's X Following Northern Illinois University | Mid-American Conference | NCAA

Join our webinar TOMORROW to see how Zoomph Broadcast goes beyond basic viewership with game-changing tools: https://lnkd.in/gr9fQa24 📺 Geo-Mapping Audiences 📺 Minute-To-Minute Viewership 📺 Unique Reach Metrics Megan Grzesiak, Andrew Descovich and Brian Krasik will be showing attendees how these features can deliver the insights you need for data-backed planning and reporting. Don't miss out! 🔗 https://lnkd.in/gr9fQa24

Join us for our webinar next Tuesday, September 10th at 1PM ET to see some of the powerful tools available with Zoomph Broadcast! 📺 Geo-Mapping Audiences 📺 Minute-By-Minute Viewership 📺 Unique Reach Metrics Megan Grzesiak will host as Zoomph's Brian Krasik and Andrew Descovich show registrants how to leverage these tools to make data-driven decisions and deliver power insights to partners. REGISTER: https://lnkd.in/gr9fQa24

As we kick off a new National Football League (NFL) season, we're taking a look back at our 2023/24 NFL Social Media Report! This year is set to be another big year for sponsorship, and last season these brands earned the most exposure on social media for their respective industries. Download the full report recapping team & brand social performance last season: https://lnkd.in/g64GU9hb