Brian Burt

Here is one of the reasons I left the marketing side of auto: A new store has a Sincro, an Ansira company website. Sincro uses Google 360 but doesnt give dealer access to GA4 within that. They didnt help the dealer setup their own GA4. The support tanked with Sincro so the dealership decides to switch to Dealer Inspire. Now they have to create a new GA4 acct and lose all historical data. It will cost them dearly when it comes to advertising. Lesson from this: Do the right thing, the right way everytime to be a great partner. This is the 💩 that makes us good vendor partners look bad. #bebetter

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Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

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It was about time we upgraded our pod game! 🎙 This episode will be quite special for several reasons. One, Gerardo Ospina is an absolute badass! He grew On The Map, Inc. PPC department from $100K to $500K in yearly revenue! 😲 ..and no, he doesn’t do sales. What he has done is focus on rigorous work and ongoing PPC testing. Within the last two years, he has figured out the hardest market in search. 💰 PPC for personal injury lawyers! 💰 Gerardo and I recorded a proper talk on the latest trends in PPC for lawyers. ➡ Shift to automated bidding... ➡ Massive negative keyword lists... ➡ LSA best practices... ➡ Budget selections... ➡ Rapport building with clients... …and a lot more! Stay tuned, this is going to be a good one!✌🏻 #lawfirmmarketing #lawyerppc #ppcforlawyers #personalinjurylawyermarketing #lawyerleads #lawfirmgrowth

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AARON ADAMSON & ALEX POLAMERO: 🔥💥 Revolutionizing PPC Advertising with Advanced Technology! 💥🔥 In this Q&A, Aaron and Alex dropped some serious knowledge bombs on how they use cutting-edge tools and technologies to track and analyze data for their mind-blowing PPC campaigns. Let me tell you, it's like nothing I've ever heard before! The backbone of their data tracking system is none other than Sky, an AI software platform that has been crowned the number one marketing platform in the world for EIGHT or NINE consecutive years by the prestigious Digital Commerce 360. Can you believe it? Talk about being at the forefront of innovation! Every time a person searches on Google and clicks on their client's PPC ad, the system works like a ninja, stealthily inserting tracking information on that person. This information includes details like match type, keyword, ad copy, campaign, ad group, and even the associated costs. But wait, there's more! This tracking information is then seamlessly pushed into the CRM system, where the incredible team at Nine Stone takes over. Together, they work their magic, nurturing every single lead until it becomes a closed deal or new business opportunity. And here comes the real game-changer! Once the business is booked, the revenue information is automatically sent back to Sky. That's when the system kicks into high gear, optimizing the profitability of their campaigns IN REAL-TIME! The integration of the Sky AI platform with the CRM system has completely revolutionized how Aaron and Alex run their PPC advertising. It's all about data-driven decision-making. They've cracked the code on maximizing profitability and achieving mind-blowing results for their clients. If you want to stay ahead of the curve and dominate the PPC advertising game, you NEED to embrace advanced technology like Sky. Trust me, this is a game-changer! #PPCAdvertising #AdvancedTechnology #GameChanger #DataDrivenDecisions #SkyAI #CRMIntegration #MaximizeProfitability #RevolutionizeYourBusiness

Start up, no worries: Grow fast with EngineRoom 👇 👇 👇 Program: SEO Investment: $8,065 / monthly Lead Growth: From 88 to 2,811 per month Cost Per SEO Lead: From $91.64 down to $2.87 per lead Revenue Growth: From $90,000 to Over $700,000 per month

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Curious how AI can revolutionize your SEO strategy? Discover some of the ways AI can enhance your keyword research, content creation, and more.

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Phase 2 of scaling Google Display - Target CPA This is the most common question we get about GDN. When is the right time to pivot from max conversions to tCPA? Well, there's no "perfect" time do it. But once you've reached 100+ tracked conversions. There's a good chance your account is ready. Here's a 2-min video of how we do it:

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Great visual! Lots of takeaways. A couple of key points: 💡Avoid long tail CTV 💡Buy from better content owners If you’re not sure what you’re buying, DM me.

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AARON ADAMSON & ALEX POLAMERO: 📈🔍 Decoding Customer Behavior: A Deep Dive into PPC Data 🔍📈 Are you harnessing the power of Pay-Per-Click (PPC) advertising to drive your sales strategies? Imagine having a direct window into the heart of customer activity, where their needs and pain points are laid bare. That's the power of PPC advertising in action! Every day, 15-25% of keywords searched are brand new - a constant evolution that demands our attention. Are you keeping up with the ever-changing language of your target market? By analyzing PPC data, we can unlock invaluable insights into customer behavior and preferences. It's like having a real-time, granular look into the minds of our audience! Let's feed these insights back to our sales team, keeping them "neck and neck" with market trends. With PPC data in our arsenal, we can adapt and optimize our strategies for maximum impact. Don't miss out on this powerful tool for understanding customer preferences and driving effective sales strategies. Embrace the potential of PPC advertising to revolutionize your approach! 💪🌟 #PPC #SalesStrategies #CustomerInsights #MarketingMagic

🌟 Here’s a golden tip for Amazon sellers! When building your Amazon Storefront, structure it similarly to your brand's website to enhance user experience and advertising effectiveness. Key Tips: * Segment by Category * Create Sub-Pages * Have Individual Product Pages Amazon Storefronts allow you to replicate the look and feel of a Shopify site within Amazon, leveraging Amazon's high conversion rates. Check out examples for inspiration and replicate the designs that work best for your brand. Tune into our new episode of Selling on Giants featuring Tyler Gregg for more! 🔗https://buff.ly/3LBwoGE #AmazonAttribution #eCommerce #AmazonSellers #DigitalMarketing #AmazonStorefronts #CustomerEngagement #AdvertisingStrategy #BellaVix

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Grasp the critical difference between confidence and accuracy to refine your PPC algorithm’s performance. Discover why high confidence doesn’t always mean high accuracy and learn how to recalibrate your algorithms for optimal results. Swipe through to explore key insights and elevate your algorithm’s predictive power.

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Struggling with rising PPC costs on Amazon? 😓 Discover effective strategies to optimize your ad spend! 💡 Understanding PPC Inflation: Insights from Lawrence Taylor, Retail 4 Brands 📈🛍 Insights: What's the current market situation for PPC on Amazon? How has recent inflation impacted PPC costs? What are the appropriate advertising strategies in the face of rising costs? Advertising #PPCManagement #EcommerceTips #AmazonPPC #AdSpend #EcommerceStrategy #DigitalMarketing #AmazonSuccess #AdvertisingTrends #Market #OnlineMarketing #SocialMedia #BusinessGrowth"#MarketingInsights #Amazon

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Is Google Ads Performance Max Right for Your Lead Generation Goals? In the ever-evolving world of digital marketing, Google Ads Performance Max campaigns have garnered significant attention for their ability to drive comprehensive ad campaigns across all of Google's inventory. However, when it comes to businesses focused on lead generation, Performance Max isn't always the perfect fit. Here's why: Understanding Performance Max: Performance Max campaigns are designed to optimize for multiple goals simultaneously, using machine learning to maximize performance across all Google platforms. While this is powerful, it may not align with the specific and nuanced goals of lead generation campaigns, where targeting and strategy need to be highly precise. Potential Drawbacks for Lead Generation: Broad Targeting: Performance Max's broad approach can dilute efforts meant to focus specifically on qualified leads. Limited Control: The automation in Performance Max can reduce your ability to fine-tune campaigns for specific lead generation criteria. Data Transparency: Less granular data makes it harder to understand which channels and tactics are driving the highest quality leads. Equip Marketing Group's Tailored Approach: At Equip Marketing Group, we recognize that every business has unique needs and goals. That’s why we take a personalized approach to setting up Google Ads campaigns. Here’s how we do it: In-Depth Analysis: We start by understanding your business, target audience, and specific lead generation goals. Customized Campaigns: We design bespoke campaigns tailored to your needs, ensuring that every dollar spent is optimized for maximum lead quality. Targeted Strategies: Our team leverages precise targeting, A/B testing, and detailed analytics to fine-tune campaigns for the best possible outcomes. Continuous Optimization: We constantly monitor and adjust your campaigns, responding to data insights to improve performance and ROI. Why Choose Equip Marketing Group?: With a deep understanding of the complexities of lead generation, our tailored approach ensures your ad spend drives high-quality leads that convert. We don't rely solely on automation; instead, we blend human expertise with advanced tools to deliver results that align with your business goals. Ready to see the difference a tailored approach can make? Connect with us today and let’s discuss how we can optimize your Google Ads campaigns for lead generation success! https://equip.agency/ (330) 600-3092 #GoogleAds #LeadGeneration #PerformanceMax #DigitalMarketing #EquipMarketingGroup #MarketingStrategy #AdCampaigns

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💡 The search for an effective PPC management service can be overwhelming. Our guide simplifies this by highlighting key considerations like strategic planning, performance tracking, and the importance of industry-specific expertise. Understanding these factors will help you choose a partner that maximizes your advertising budget. Get the insights here: What to Look for in PPC Management Services #PPCManagement #MarketingTips #BusinessGrowth #FintechMarketing #CrescendoConsulting

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Have you tried #retargeting or #remarketing strategies through your Facebook Ads? If you're not familiar with what I'm talking about, feel free to check out this blog post! (A video version is also included) #FacebookAds #MetaAds #InstagramAds

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So many sellers out there are getting behind their competitors because they are ignoring this.. Redirect your focus to this Voice of Customer Dashboard Tool that compares product performance to competitors. It includes category benchmarks for NCX Review Rate and NCX Return Rate, providing insights into how your product measures up. That's how you make data-driven Decisions! 🚀 You just need to pay attention. An experienced specialist can always look around for much deeper insights. Data Driven Decisions = Strategic Product Enhancement = Better Competitive Advantage Here’s how you can have a competitive advantage if you utilize this tool the right way: 1.NCX Review Rate:  This measures the percentage of negative reviews (1- and 2-star ratings) that specifically highlight product or listing issues.  It gives sellers a clear picture of how their product is perceived in terms of quality and accuracy. 2.NCX Return Rate:  This tracks the percentage of orders returned due to problems with the product or listing. It's a direct indicator of customer dissatisfaction and product issues Analyzing your Category this way can reveal some profitable opportunities. Redirect your focus from just your reviews to smart, review analysis strategies! In the end, it's all about providing exceptional value to your customers. So, you better find the right way to do that #NCX #Reviews #Category #Amazon

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