Bilingual Senior Social Strategist

Job Overview: We are seeking a bilingual (Spanish) Senior Social Strategist to join our team. This role involves working closely with the creative and account teams to develop and execute organic social strategies for multiple clients. The ideal candidate will have a deep understanding of social media channels, formats, and how to effectively deliver engaging content that resonates with the US Hispanic audience.

Key Responsibilities:

• Develop overarching social media strategies for various clients.
• Create and manage social content calendars on a weekly and monthly basis.
• Produce compelling social content across platforms such as TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest, and Snapchat.
• Understand and leverage social media algorithms to optimize content delivery.
• Utilize audience measurement tools like GWI and Helixa for performance tracking.
• Write strategic presentations with a strong narrative and flow.
• Collaborate within content trios (copywriter, content person, strategist) for ideation, development, and tracking of social content.
• Work with copywriters to produce content in Spanish, targeting the Hispanic audience.
• Measure and report on the effectiveness of social content using social management platforms like Sprout Social.
• Understand the interplay between social content and media, although not responsible for executing media buys.

Qualifications:

• Bilingual in Spanish, with a deep understanding of Hispanic culture and consumer motivations.
• 3+ years of experience in social media strategy within an agency environment.
• Proven expertise in creating and executing social-first content campaigns.
• Familiarity with social media management and listening platforms (e.g., Sprout Social).
• Experience with audience measurement tools (e.g., Helixa).
• Ability to develop and deliver strategic presentations.
• Comfortable working in a fast-paced, start-up-like environment.
• Strong collaboration skills, with experience working in team structures involving content trios.
• Understanding of how social content works with media, even if not directly involved in media execution.

Ideal Candidate:

• Experience producing organic or paid social content in a social agency setting.
• Energized by a fast-growing, dynamic work environment.
• Adaptable to a bit of messiness and non-traditional structures.
• Not necessarily from a large, traditional agency background