Digital Content Producer
Digital Content Producer
The Washington Ballet
Washington, DC
See who The Washington Ballet has hired for this role
Pay found in job post
Retrieved from the description.
Base pay range
Position Title: Digital Content Producer
Reports To: Director of Marketing & Communications
Classification: Full-Time, Exempt
Salary Range: $55,000-$60,000 annually
Location: Washington, D.C. (In-Person)
Position Overview
The Digital Content Producer is a key member of TWB's marketing team, responsible for identifying opportunities for marketing content and creating a diverse range of assets, including video, photography, graphics, audio and other multimedia that showcases the artistry and vibrancy of The Washington Ballet and The Washington Ballet School. The role involves capturing photography and video of performances, rehearsals, classes, donor events, and other TWB activities campus, at performances, and at after-hours events using a variety of equipment, including professional and non-professional (cell phone) equipment that will be provided by TWB. This role may also help direct staged photo shoots, annual headshots, and other content capture throughout the year.
The Digital Content Producer will edit photo, video, and audio content into consumer-facing posts for paid media, social, and organic channels, as well as editing long form content for use elsewhere.
The ideal candidate must be proficient in both photography and videography, with strong editing skills, and a solid understanding of social media trends and digital marketing strategies. The position reports to the Director of Marketing & Communications and requires the flexibility to work non-traditional hours in lieu of a regular, 9-5 weekday schedule.
Key Responsibilities
- Collaborate with marketing colleagues and colleagues across TWB to identify opportunities for content capture for digital assets.
- Photograph and film performances, rehearsals, classes, donor events, and other ballet activities.
- Identify, shoot, edit and post backstage b-roll.
- Conduct annual headshots of company members and staff.
- Shoot video of certain performances and events for archival purposes.
- Advise on artistic direction and photo/video content creation for season branding campaigns.
- Research and stay current on benchmark trends and audience engagement.
- Design and implement social media strategy to align with business goals across multiple accounts and platforms.
- Align with TWB's brand standards in all content creation.
- Set specific objectives and KPIs for digital content as related to overall TWB marketing strategy and report on ROI.
- Oversee social media account design (e.g., Facebook timeline cover, profile pictures, and blog layout).
- Suggest and implement new features to develop brand awareness, such as promotions and competitions.
- Maintain an organized archive of all photos and videos.
- Ensure all equipment is properly maintained and in working order.
- Actively participate in creating a work culture that celebrates Diversity, Inclusion, Equity, and Belonging (DEIB).
- Bachelor's degree in Photography, Videography, Visual Arts, Digital Media, Marketing, or related field, or equivalent experience.
- Proven work experience as a digital content producer, photographer, and/or videographer, preferably in performing arts and/or dance.
- Strong portfolio demonstrating expertise in photography, videography, and digital content creation.
- Proficiency with photo and video editing software (e.g., Adobe Creative Suite).
- Experience with social media management and content creation tools.
- Excellent copywriting skills and ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Excellent eye for detail, composition, and lighting.
- Ability to work flexible hours, including evenings and weekends.
- Strong organizational and time-management skills.
- Ability to work collaboratively and transparently with a diverse team.
- Excellent analytical, verbal, and written communication skills.
- Knowledge of ballet and/or dance is a plus.
- Professional Photographers of America (PPA) Certification preferred.
Please submit your resume, cover letter, and your portfolio. We encourage all interested applicants to apply even if they do not feel they meet 100% of the qualifications. We are dedicated to considering a wide array of candidates including those with non-traditional background and experience in the performing arts. Please use your cover letter to elaborate on what you hope to bring to this role and how your prior experience has prepared you for this opportunity.
Non-Discrimination
The Washington Ballet is committed to workplace diversity and inclusion. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.
Benefits
- Employee Health, Dental and Vision Insurance
- Short Term Disability and Life Insurance fully paid by TWB
- 403b Retirement Plan Option for Employee's Pre-tax & Roth Contributions
- Two weeks annual leave +12 holidays + 2 personal days+ floating holiday
- Six sick days annually
- Free adult ballet classes
- Access to discounted tickets to performances
-
Seniority level
Entry level -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Performing Arts
Referrals increase your chances of interviewing at The Washington Ballet by 2x
See who you knowGet notified about new Content Producer jobs in Washington, DC.
Sign in to create job alertSimilar jobs
People also viewed
-
Freelance Medical Content Writer_
Freelance Medical Content Writer_
-
Medical Writer
Medical Writer
-
Freelance Content Creator
Freelance Content Creator
-
Remote Freelance Insurance Editors & Writers - 360 Reviews
Remote Freelance Insurance Editors & Writers - 360 Reviews
-
Digital Content Specialist (SEO Copy Editor)
Digital Content Specialist (SEO Copy Editor)
-
External Staff Writer
External Staff Writer
-
Copywriter
Copywriter
-
Freelance Medical Content Writer
Freelance Medical Content Writer
-
Senior Writer/Editor
Senior Writer/Editor
-
STTA Copy Editor
STTA Copy Editor
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More