Digital Marketing Director

We're looking for a hands-on Digital Marketing Director with deep experience in the luxury brand sector to join the global leader in bespoke, sustainable luxury travel across the African continent. Dedicated to delivering extraordinary journeys that are both luxurious and impactful, they cater to ultra-high-net-worth individuals seeking unique and culturally-sensitive travel experiences that respect and preserve Africa's inherent beauty.

Our ideal candidate is a cross-channel digital marketer with a particular focus on CRM and data-driven strategies in the ultra-luxe market. You'll play a crucial role in developing and executing effective digital marketing campaigns to drive customer acquisition, retention, and growth among a specific UHNW target demo.

What They Offer:

• The opportunity to lead dynamic marketing efforts under the guidance of the CEO and alongside talented digital marketing professionals across the world
• Competitive salary and the chance to travel to some of the most beautiful destinations in Africa
• Tremendous performance-based bonus opportunity (KPIs tied to lead generation, customer acquisition/retention, ROI/ROAs, social media reach, etc.)
• Enrollment in our employee 401k program after one year of employment
• 15 days annual Paid Time Off
• 4 days paid travel to any one of the company’s destination locations
• A vibrant workplace culture that values creativity, innovation, and collaboration
• Schedule flexibility and a fully remote work environment (you’ll join a team of about 40 fully remote individuals all over the world)

Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives meeting lead gen targets
• Manage and optimize CRM systems to enhance customer relationships and drive engagement
• Leverage data analytics to track campaign performance, identify trends, and make data-driven decisions
• Produce and provide regular marketing performance reports to leadership
• Create and execute email marketing campaigns, social media campaigns, and content marketing initiatives
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns, including creative teams and agency partners
• Stay up to date with the latest digital marketing trends and technologies, incorporating and implementing those you see as beneficial to furthering brand and marketing efforts

Requirements:

• 7+ years full funnel digital marketing experience and ability to develop and implement cohesive, goal-driven cross-channel strategies
• Proven experience in the luxury sector (travel a plus)
• Must be hands-on; you’ll be expected to develop strategy, work with an agency resource to execute, and oversee all analytics tracking to continuously optimize
• Insatiably driven by numbers and the opportunity to achieve marketing gains (there’s a tremendous opportunity in this space, so your opportunities tied to performance bonuses are significant)
• Deep experience with paid ads (e.g., Google Ads, Meta Ads)
• Extremely strong in paid and organic social strategy
• Knowledge of SEO and SEM best practices
• Experience with content management systems (CMS) – Mailchimp
• Experience with Google Analytics and Search Console
• Experience with CRM systems – preferably Salesforce
• Experience conducting A/B tests to optimize marketing campaigns and improve conversion rates
• Proficiency in using marketing automation tools to streamline processes and increase efficiency
• Knowledge of tag management platforms (e.g., Google Tag Manager) to implement and manage website tracking codes
• Ability to integrate marketing tools with other systems through APIs to enhance data flow and functionality
• Ability to conduct market research to identify target audiences, understand their needs, and develop effective marketing strategies.
• Experience analyzing competitors' marketing strategies to identify opportunities and stay ahead of the curve
• Skill in managing digital marketing budgets effectively to maximize ROI
• Ability to work effectively with teams across different departments to achieve shared goals
• Strong organizational and time management skills working across time zones
• Ability to identify and solve complex marketing challenges creatively