Director, CRM and Retention Marketing
Director, CRM and Retention Marketing
Confidential
Greater Boston
See who Confidential has hired for this role
The Director, CRM and Retention Marketing is a highly strategic role that will drive constituent retention & CRM efforts for our client partners, working cross-functionally to optimize and grow audience-first constituent retention strategies. The ideal candidate will have a passion for driving engagement, retention, and loyalty
You will:
- Develop and lead retention strategies for a diverse portfolio of client partners, focusing on improving retention rates, share of wallet, and lifetime value.
- Collaborate cross-functionally with strategy, analytics, and account teams, ensuring seamless execution of client retention programs and constituent journeys.
- Oversee multichannel nurturing campaigns, with a focus on digital tactics such as email, SMS, integrated campaigns, and site content to activate and engage constituents.
- Design and implement a testing strategy to continually optimize retention efforts across email, SMS, and digital content.
- Stay ahead of industry trends and serve as the agency’s expert on constituent retention, driving innovation and client education in loyalty strategies.
We require:
- 5+ years of experience in digital marketing, performance marketing and retention marketing
- 3+ years of experience managing people and teams.
- Needs to be comfortable with leading and doing.
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative. data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
- Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
- Proven record of partnering cross functionally to drive top line growth.
- Deep experience with top ESP and SMS platforms, both from a technical integrations and user perspective.
- Deep experience with Google Analytics and similar analytics platforms.
- Experience leveraging channel integrations and website optimizations to support retention strategies and drive top line growth.
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Seniority level
Director -
Employment type
Full-time -
Job function
Strategy/Planning -
Industries
Marketing Services, Advertising Services, and Fundraising
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