Director, CRM and Retention Marketing

The Director, CRM and Retention Marketing is a highly strategic role that will drive constituent retention & CRM efforts for our client partners, working cross-functionally to optimize and grow audience-first constituent retention strategies. The ideal candidate will have a passion for driving engagement, retention, and loyalty

You will:

• Develop and lead retention strategies for a diverse portfolio of client partners, focusing on improving retention rates, share of wallet, and lifetime value.
• Collaborate cross-functionally with strategy, analytics, and account teams, ensuring seamless execution of client retention programs and constituent journeys.
• Oversee multichannel nurturing campaigns, with a focus on digital tactics such as email, SMS, integrated campaigns, and site content to activate and engage constituents.
• Design and implement a testing strategy to continually optimize retention efforts across email, SMS, and digital content.
• Stay ahead of industry trends and serve as the agency’s expert on constituent retention, driving innovation and client education in loyalty strategies.

We require:

• 5+ years of experience in digital marketing, performance marketing and retention marketing
• 3+ years of experience managing people and teams.
• Needs to be comfortable with leading and doing.
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative. data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
• Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit.
• Proven record of partnering cross functionally to drive top line growth.
• Deep experience with top ESP and SMS platforms, both from a technical integrations and user perspective.
• Deep experience with Google Analytics and similar analytics platforms.
• Experience leveraging channel integrations and website optimizations to support retention strategies and drive top line growth.