Director of Marketing

Synonym enables the commercialization and manufacture of bioproducts—accelerating the world’s transition to better, more sustainable materials and products. We believe that products created using biology will represent the next manufacturing revolution, transforming crucial elements of supply chains across multiple sectors and helping to catalyze a sustainable and decarbonized future.

Synonym works as the strategic biomanufacturing partner for companies building these next-generation bioproducts. We help companies chart their roadmaps toward commercialization and profitability by building custom techno-economic analyses (TEA) and lifecycle assessments (LCA). We match companies with contract manufacturers (CMOs) to help companies secure capacity and meet production needs. And we undertake large capital projects, working with companies to develop, finance, construct, and operate dedicated, modular fermentation facilities so they can produce at scale.

If you want to tackle global challenges that will help support a more sustainable future and be part of a team that will be an integral part of the emerging biomanufacturing ecosystem, we'd love to hear from you!

About This Job

Synonym’s Director of Marketing will be responsible for defining and executing on our overall demand generation strategy across several product offerings. This will include creating a marketing playbook, developing brand and product marketing materials, leading demand generation, and managing external communications including social content, fostering relationships with press and building a strong community around the bioeconomy’s thought leaders.

Synonym’s Director of Marketing will report to the Chief Business Officer and closely work with other members of the team.

Outcomes and Mandate

Product Marketing & Demand Generation:

• Work closely with Business Development stakeholders to define and implement a comprehensive marketing strategy aligned with business objectives
• This will include market research and segmentation to better understand target customers needs – particularly among the Fortune 500 and the synbio ecosystems
• Use several different modalities (discussed further below) to spur potential users to our products
• Develop product marketing assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts
  
  

SEO and Paid Marketing:

• Develop and implement effective SEO strategies to improve organic search rankings and drive relevant traffic to the company website.
• Ensure SEO best practices are incorporated in all content, including blog posts, landing pages, and product descriptions.
• Plan, execute, and manage campaigns on platforms such as Google Ads and Linkedin advertising channels.
• Create and optimize ad copy, landing pages, and bid strategies to maximize ROI and achieve campaign goals.
• Conduct A/B testing to identify the most effective ad creatives and targeting strategies.
• Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
  
  

External Communications, Evangelism & Brand:

Social

• Maintain and own Synonym’s social media calendar – with a primary focus on LinkedIn
• Write engaging, savvy social copy for Synonym’s social media channels
• Create graphics, GIFs, videos, and other visual content
• Analyze social media data, create reports and recommendations
• Create and execute a strategy to expand our reach and engagement through social channels
  
  

Brand

• Define and own the Synonym visual, and storytelling brand
• Own and implement brand guidelines across the company
  
  

Press Relations

• Build relationships with relevant trade press and journalists
• Generate press coverage across top media outlets
• Write press releases, pitching materials and other supporting documents
• Develop PR stories, pitches, media and thought leader activations for the brand
  
  

Community Management

• Build and maintain thought leader lists and track success across campaigns
• Identify and build relationships with thought leaders in the bioeconomy
• Monitor relevant industry conversations and engage with stakeholders
  
  

Events

• Plan and execute Synonym’s attendance and sponsorship at industry events
• Maintain event calendar and end-to-end execution of event attendance (buying tickets, creating prospect lists, planning onsite meetups, etc.)
• Organize and host webinars for key company milestones and discussions around the bioeconomy
  
  

Competencies

• 7-10+ years of marketing or community management experience working in-house or at an agency, preferably in the biotech, sustainability or capital markets sectors
• Experience creating and executing on successful social (LinkedIn) campaigns
• Experience cultivating successful relationships with traditional and digital media and strong media contacts and/or knowledge of media landscape across relevant industries
• Experience articulating scientific and technical concepts to different audiences
• Strong written and verbal communication skills and attention to detail
• Familiarity with paid media and tools such as Google AdWords, LinkedIn, Mailchimp, Figma
• Experience managing external vendors such as (but not limited to) designers and agencies
• Experience working in a early stage, fast growing startup preferred
• Strong interest in biotech, food tech, capital markets, real estate or ESG preferred
  
  

Other Details

• Location: Synonym is a distributed organization, so this role may be remote.
  
  

Our team aspires to hire great people and create an environment where we can be happy, feel challenged, and do our best work. It's an exciting time to join Synonym and build that environment from the ground up!

Benefits Include

• Comprehensive medical, dental and vision coverage
• Daily lunch allowance
• Beautiful office in SoHo (NYC)
• Competitive compensation packages, including equity
  
  

Synonym provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.