We believe in the power of stories to make a difference. By collaborating with some of the world's most creative minds, we produce and share audio stories that captivate and inspire millions of listeners globally.
Join Our Dynamic Team
We are a team of dreamers and innovators from diverse backgrounds, united by our mission to empower and inspire each other.
About The Role
You will play a pivotal role in defining, launching, and scaling our audio services on major e-commerce platforms across emerging markets. Your strategic vision and leadership will be crucial in identifying high-potential audiobook markets and creating a standardized playbook to efficiently launch and grow our services in these regions.
Your Responsibilities Will Include
Driving the successful launch of our services in new markets and ensuring sustained growth.
Collaborating with global and local teams to shape customer acquisition and revenue growth strategies.
Building and leading a high-performance marketing team to execute these strategies.
Influencing the content offering, pricing, and product experience on various platforms to resonate with local audiences.
Leading data-driven analyses and ROI evaluations to provide strategic recommendations.
Overseeing operational planning, goal setting, and metrics tracking.
Managing, mentoring, and developing a team of marketing managers.
About You
You are a results-driven, creative, and highly motivated marketing leader with a passion for launching new products and acquiring new customers. Your experience in scaling businesses across high-potential markets, combined with your leadership skills, will enable you to inspire and develop a team of enthusiastic marketing professionals while delivering outstanding business results.
Key Responsibilities
Collaborate with local and global teams to identify high-potential markets for audiobooks on major e-commerce platforms.
Define and execute the Go-To-Market (GTM) strategy, developing a standardized playbook for launching our offerings across emerging markets.
Work closely with content, international expansion, and pricing strategy teams to tailor our services to each market.
Drive new customer acquisition and revenue growth through strategic marketing initiatives.
Establish strong relationships with platform teams to maximize visibility and reach through various touchpoints.
Identify and implement operational best practices to streamline and scale marketing efforts.
Build and lead a centralized marketing team to efficiently execute marketing activities.
Partner with product and technology teams to support new product and feature launches.
Oversee localization efforts, ensuring seamless implementation and testing of site changes.
Conduct cost-benefit and ROI analyses to inform strategic decisions and solve complex business challenges.
Manage operational planning, goal setting, and budget allocation to achieve business objectives.
Monitor key performance indicators (KPIs) to measure success and drive continuous improvement.
Mentor and develop a team of junior and senior marketing managers, fostering a collaborative and growth-oriented environment.
About Us
We are a leading provider of audio storytelling, dedicated to sparking listeners' imaginations with immersive, cinematic experiences that enrich daily life.
Our Hub+Home hybrid workplace model offers flexibility, allowing you to work both in a collaborative office environment and remotely.
Basic Qualifications
6+ years of experience in marketing, including online and/or B2B marketing.
Proven track record in setting up and scaling new marketplaces to drive customer acquisition and revenue growth.
Experience in identifying customer insights and developing strategic marketing briefs.
Proficiency with marketing tools such as email, web analytics, and CRM systems.
Preferred Qualifications
Experience in e-commerce marketing, especially within major platforms.
Background in the entertainment or media industry.
Experience working with technical teams to develop and launch new marketing products.
Strong project management and team collaboration skills.
Excellent analytical skills with the ability to use data to drive marketing decisions.
An entrepreneurial spirit with a passion for executing the right strategies.
Outstanding communication skills with the ability to influence stakeholders.
Proven ability to build and manage high-performing teams.
Employment Type: Full-Time
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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