Director of Marketing Operations

As the Director of Marketing Operations, you will manage the entire marketing operations department as well as teams that are aligned with the End Market Strategist plans. The Director of Marketing Operations also works to deliver key insights and recommendations that optimize the performance of the marketing department and marketing programs/campaigns and assists the marketing and businesses in the achievement of its goals.

Essential duties and responsibilities

Leadership/Supervisory Role:

• Provide leadership to the marketing operations department.
• Lead the planning, budgeting, and forecasting of the marketing department and manages marketing automation systems, for example, Hubspot, Marketo, Social Platforms for the purpose of generating, distributing, and reporting on campaigns and lead generation activities.
• Establish and maintain scalable processes within the department that guarantee best practices in lead and campaign management.

Strategy/Opportunity:

• Provides the marketing team with ongoing analysis in relation to marketing investments and lays out the goals.
• Tasked with keeping an eye out in the market for new best practices and technologies that will improve and optimize the marketing department’s performance and gives the business a competitive edge over other players in the market.

Analytics:

• Defines key marketing metrics and manages the process of packaging these measurements into reports and dashboards to determine overall performance of the marketing team and marketing programs.
• Together with their team analyze marketing and sales data, develops insights, and presents recommendations to the various End Market Strategists, Brand & Content, Digital or Business and Sales teams. on areas for improvement and optimization.
• Responsible for running monthly/quarterly/annual marketing metrics reviews, consumer acquisition, program ROI, and contact acquisition, and penetration.

Collaboration:

• Works closely with the End Market Strategists, Business and Sales teams in activities regarding the flow of leads from marketing to sales enablement.
• Partners closely with the finance department in ensuring the creation of accurate ongoing budget allocations for the marketing operations department.
• Partner with the End Market Strategist’s, Brand & Content, Digital, Business and Sales teams in formulating and approving various campaign and execution strategies, approaches, and campaigns prior to their launch.

Education and experience

Education:

• Must have a Bachelor’s degree in a business related or technical field, for example, Marketing, Business Administration, Public Relations, Information Technology, Computer Science, or any other related field. The equivalent of this in working experience is also acceptable.

Experience:

• 10 years of global experience in marketing with at least 5 to 7 of those years being in marketing operations, preferably working as a Head of Marketing Operations.
• Experience in CRM solutions, marketing automation, and extended experience working in a digital marketing environment.
• Demonstrate knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale marketing teams and programs.
• Proficiency in offline marketing channels and programs and also in budget management/financial analysis.

Analytical Skills:

• Must be a results-driven individual with exceptional analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI.
• Analytical skills and mastery in the translation and reporting of data analyses.

Communication Skills:

• Possess excellent communication skills both in verbal and in written form.

MS Office/Platforms:

• Highly proficient in MS Word, PowerPoint, and MS Excel, which will be necessary for the creation of visually and verbally engaging reports and presentations.
• Demonstrate high proficiency in Google AdWords, Google Analytics, LinkedIn ads, WordPress, Twitter ads, and Meta ads.

Leadership/People Skills:

• Team player with an ability to develop effective working relationships across the organization as well as externally.
• Attains the ability to inspire and move a cross-functional team in a unified direction and with a unified vision.
• Must be an approachable and relatable person that junior marketing operations department juniors will follow and who will organically earn the trust of SVP Marketing, key stakeholders, and external partners.

Key behaviors

• Action oriented
• Drive for results
• Customer focus
• Communicating effectively
• Building effective teams