eComm Marketing Specialist

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. What will you make today?

Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

The ambition of the Global Licensing & Merchandising Team is to strengthen Ford’s position as a lifestyle brand by delivering engaging, quality, and relevant products & experiences our customers love. As we target future growth, our success will be driven by expanding our branded merchandise in our Direct-to-Consumer (DTC) Retail business. We are looking for disruptors, individuals who are not afraid to push past the norm and are comfortable working in a fast-paced and ambiguous environment. The e-Commerce Marketing Specialist will be responsible for driving the overall revenue and operations of the DTC e-Commerce site, including all marketing and promotions. To be successful, this individual must demonstrate flexibility and excel in a changing environment.

Responsibilities

What you'll do….

• Business Acumen – Achieve key metrics, including revenue, profit & growth targets
• Site Management – Manage all site operations (DTC & Employee sites with oversight to Dealer); oversee all marketing activities, including marketing calendar, promotional cadence, SEO, CRM, social, paid marketing; direct photography and photoshoots)
• Partner Management – Work collaboratively across internal & external teams including agencies, operators, fulfillment partners, licensees and vendors
• Project Management – Deliver multiple projects simultaneously
• Analysis – Conduct analysis to drive business decisions
• Market Insights and Global Trend Analysis – Understand consumer insights and market trends driving customer demand for branded merchandise
  
  
  

Competencies and Skills:

• Analytical Skills – Ability to successfully analyze, forecast, and manage the needs of the business
• Collaboration Skills – The ability to work collaboratively, seeking to understand and working to provide a robust solution across multiple teams and business partners
• Relationship Building – The ability to build effective working relationships both internally & externally
• Strong Focus on Excellence – The ability to own the problem, define the solution, and deliver exceptional results
• Strategic Thinking – The ability to think strategically and devise / implement strategic business plans
• Partner Management – The ability to drive business execution across agency partners, operators and suppliers
• Project Management Skills – The ability to manage and deliver multiple complex projects simultaneously
• Learning Mindset – An interest in learning from other organizations, taking in new information from the automotive and other industries, including knowledge of merchandise and consumer trends
  
  
  

Qualifications

You'll have….

• Bachelor’s degree
• e-Commerce experience required (5-7 years minimum)
• Partner/Vendor management experience (5-7 years minimum)
• Strong project management experience and history of successfully delivering complex projects on time and under budget
  
  
  

Even better, you may have….

• Strong analytical background with Google Analytics experience preferred
• E-Commerce experience with a fashion retailer or brand preferred
• Global experience preferred
• Experience with Shopify platform preferred
• Experience in running SEO and PPC campaigns
  
  
  

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
  
  
  

For a detailed look at our benefits, click here:

New Hire Benefits

This position is a range of salary grades 6-8 .

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.