WEKA is architecting a new approach to the enterprise data stack built for the AI era. The WEKA® Data Platform sets the standard for AI infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that make GPUs, AI, and other performance-intensive workloads run faster, work more efficiently, and consume less energy.
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s most innovative enterprises and research organizations, including 12 of the Fortune 50, reach discoveries, insights, and outcomes faster and more sustainably.
We’re passionate about helping our customers overcome complex data challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.
What’s Cool About This Job
As the leader of WEKA’s Field and Partner Marketing Americas team, you will be responsible for developing and executing comprehensive marketing strategies to drive enterprise sales growth through direct and partner channels. This role will work closely with sales, demand generation, product marketing, and partner teams to create and implement regional marketing plans that align with business objectives and market opportunities.
Strategy Development
What You’ll Do:
Develop and execute a robust field and partner marketing strategy to support enterprise sales goals in the Americas.
Identify key market opportunities and create targeted campaigns to drive awareness, demand, and expansion business.
Field Marketing
Lead the planning and execution of regional marketing programs, events, and campaigns to generate and nurture accounts.
Collaborate with sales teams to align marketing efforts with sales goals and enable them with the necessary activities, tools, and resources.
Partner Marketing
Develop and manage marketing programs with key partners to drive joint sales initiatives and co-marketing activities.
Foster strong relationships with partners to leverage their channels and resources for maximum impact.
Account-Based Marketing (ABM)
Design and implement ABM strategies tailored to high-value target accounts to drive deeper engagement and higher conversion rates.
Work closely with sales leadership to identify target accounts and create personalized 1-to-1 and 1-to-few tactical outreaches.
Develop and deliver customized content, campaigns, and events aimed at specific accounts to support sales objectives.
Utilize data and analytics to measure the effectiveness of ABM initiatives and optimize future efforts.
Regional Campaign Management
Align with the global demand generation team on multi-channel marketing campaigns, including digital marketing, email campaigns, webinars, and industry events to drive regional impact.
Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
Market Research And Analysis
Understand regional landscape to align WEKA solutions to customer needs, overcome competitive threats, and align to emerging industry trends.
Use insights to inform marketing strategies and position WEKA as a leader in the market.
Team Leadership
Lead and mentor a team of field and partner marketing professionals, fostering a collaborative and high-performance culture.
Provide guidance and support to ensure the team meets and exceeds marketing objectives.
Budget Management
Develop and manage the marketing budget for the Americas region, ensuring effective allocation of resources to achieve maximum ROI.
Track expenses and report on the financial performance of marketing activities.
What We’re Seeking
10+ years of experience in field and partner marketing within the B2B software industry, with a focus on enterprise sales.
Proven track record of developing and executing successful field and partner marketing strategies that drive bookings growth.
Excellent leadership, management, communication, and interpersonal skills.
Ability to think strategically while executing tactically.
Proficiency in marketing automation tools, CRM systems, and data analytics.
Experience with ABM tools and methodologies.
In-depth understanding of sales and what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number.
Understanding of the AI/ML/HPC storage infrastructure market and partner ecosystems in the Americas preferred.
Willingness to travel approximately 50% of the time
Bachelor’s degree or equivalent experience in Marketing, Advertising, or a related field
Concerned you don’t meet every qualification? Don’t let it stop you from applying!
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.
WEKA is an equal-opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Location
Remote, US-based
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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