Retail Search Manager

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

As the Retail Search Manager, you will drive retail search strategy & programs aimed at delivering increased visibility, traffic, and sales for Bose through priority retail sales channels, with a primary focus on Global Amazon. You will own the global Search strategy for Bose focused on maximizing visibility and incremental sales through a balance of organic and paid strategies. You will partner with regional leads to develop cross-channel marketing strategies to reach consumers across the purchase journey and deliver against business goals. You will manage agency/partner teams to deliver Search plans to achieve strategy and meet program KPIs.

Job Accountabilities

• Search Strategy – Develop and manage holistic Search strategy to increase Bose visibility across key categories and deliver efficient incremental sales. Own keyword strategy across markets and platforms. Set and manage program KPIs. Manage agency team to deliver plans to achieve strategy and meet program KPIs. Socialize strategy with key stakeholders to gain alignment and build activation plans. Approach strategy with global perspective, while being able to apply local nuance across NA, EU, and APAC markets.
• Paid Search – Manage paid search strategy and execution across regions. Partner with Retail Marketing leads on annual budget planning across tactics to ensure overall investment is planned to meet program objective and KPIs. Guide agency partner to develop and optimize paid search activation plans to deliver against paid search and larger program KPIs.
• Organic Visibility/SEO – Drive SEO strategy and recommendations to increase Bose organic visibility and rank on Retail sites. Partner with Retail Content Specialists and Retail team to implement SEO optimizations on Bose PDPs. Leverage digital shelf tools to perform analysis, gather insights and inform strategy.
• Agency Management – Manage retail media agency/parter search team to deliver on paid search program goals and KPIs. Manage day-to-day relationship with paid search team. Ensure agency deliverables meet expectations.
• Insights, Optimization & Reporting – Partner with Agency team and Marketing Analytics team to develop program KPIs and targets for organic and paid search metrics (SOV, rank, ROAS, etc.), reporting and insights outputs, and ongoing program optimization.
• Conduct research and audits to ensure best practices, understand the competitive landscape and uncover new opportunities.
• Partner with Sales teams to identify category trends and leverage forecasts to inform search strategy
  
  

This is a hybrid role (3-days in office) based out of our Corporate Headquarters in Boston/Framingham MA. 20% travel required.

Required Skills And Competencies

Required Technical Skills

• In depth understanding of digital marketing and retail ecommerce landscape and best practice, with direct experience in search marketing and retail advertising
• Knowledge and experience with search marketing (SEO/SEM) strategies and tactics across platforms
• Hands on knowledge/experience with retail ecommerce search tools and platforms – Amazon Advertising, Skai/Kenshoo, Pacvue, Criteo, CitrusAds, etc.
• Ability to utilize analytics, business and shopper insights to drive data-driven planning & optimization
• Experience delivering/presenting data and insights to drive business decisions
• Awareness of competitive environment to identify opportunities
• Analysis of digital industry trends that may impact strategy
  
  

Required Experience

• Digital Marketing >5 years
• Experience in Search marketing and retail advertising
• Experience working with retail ecommerce strategies and driving digital campaign optimizations focused on achieving traffic and revenue targets. Preference to direct experience on Amazon.
• Experience partnering with internal teams, managing external agencies and partners to achieve common targets
• Strong presentation & influencing skills
• Strong communication and relationship building experience
• Knowledge about the CE industry a plus
  
  

Required Competencies

• Championing
• Search Marketing
• Personal Leadership
• Report Writing
• Driving for Results
• Team collaboration
  
  

Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to wellbeing@bose.com