Global Brand Activation Director

What You'll Do

We are seeking a dynamic and experienced marketer to lead the Global Brand Activation team. This team serves as the primary liaisons, collaborators, and project managers between BCG’s Global Brand & Creative Strategy team and key stakeholders from across Global Marketing & Communications. They are responsible for uncovering the “why” behind requests to ensure the Brand team is solving the right problems, maximizing opportunities, and strengthening storytelling through creative strategy and deliverables, from concepts and visual identities, to assets for paid and owned activations.

• Lead the Brand Activation team, overseeing their performance, growth, and development. Define team objectives and best practices, develop and manage workflows, and ensure effective resource planning. Mentor junior team members and foster a collaborative and innovative team environment.
• Act as “account manager” and main Global Brand & Creative Strategy point of contact for key stakeholders on priority Global Marketing & Communications initiatives and campaigns. Collaborate with key stakeholders to understand and align on project/request objectives, needs, and expectations.
• Build and maintain strong, long-term relationships, ensuring stakeholder alignment and satisfaction with project outcomes. Provide strategic counsel to enhance a project’s value and impact through creative strategy. Anticipate stakeholder needs, address potential issues proactively, and offer innovative solutions.
• Work with other Global Brand & Creative Strategy team leads in the development of creative strategies, guide project teams, and ensure the successful execution and delivery of all creative outputs.
• Oversee the quality and consistency of all creative deliverables. Conduct regular reviews and provide constructive feedback to ensure excellence in all outputs.
• Apply relevant marketing, communications, and creative trends to project ideation and execution. Ensure all creative outputs are on-brand, strategically aligned, and meet the highest quality standards.
• Manage external creative vendors and freelancers, ensuring the successful delivery of creative assets. Provide stakeholders with recommendations and access to external creative production resources as needed.
• Collaborate with stakeholders and team members to evaluate the performance and effectiveness of creative outputs, providing insights and recommendations for continuous improvement.
• Serve as part of Global Brand & Creative Strategy’s leadership team, helping to oversee annual plans and budgets, foster a positive team culture, ensure effective cross-team collaboration, and guide the team’s overall direction.
  
  

YOU'RE GOOD AT

The ideal candidate can energize and enable teams to solve complex problems, effectively balancing both strategic and execution roles. They are well-versed in integrated marketing and communications campaigns, as well as in working with designers and copywriters across the end-to-end creative concepting and production process. They encourage curiosity, empathy, and flexibility within their team when it comes to collaborating and problem-solving with stakeholders. And they are a skilled communicator, with a proven ability to form sound perspectives, advise stakeholders, and act as thought partner to senior leaders.

You Bring (experience & Qualifications)

• Bachelor’s degree in marketing, communications or a related field is preferred; Master's degree is a plus.
• Minimum of 12 years of experience in advertising, marketing, communications, or related field.
• Proven leadership skills with the ability to manage, motivate, and develop a high-performing team; high emotional intelligence (EQ) to effectively respond to team dynamics and individual needs.
• Strong project management experience in coordinating and overseeing end-to-end execution of creative projects. Proficiency in project management tools and platforms is essential; Wrike experience is a plus.
• Highly organized and detail-oriented, with exceptional time management skills.
• Sharp critical thinking skills, with the ability to make well-informed decisions quickly. Comfortable operating in environments with high levels of ambiguity.
• Exceptional verbal and written communication skills, with a proven ability to clearly articulate creative concepts and strategies.
• Strong stakeholder management skills, with a track recording of building and maintaining successful relationships.
• Deep understanding of current trends in marketing, branding, and communications, with the ability to adapt creative strategies to fit changing market conditions.
• Experienced in marketing, and communications fundamentals. Includes understanding of the standard elements of an integrated, end-to-end marketing and communications campaign.
• Experienced in end-to-end creative production elements and have ability to successfully activate and project manage creative concepting and production resources (both internal and third-party resources).
• Results-driven, operates well under pressure, and is fearless in setting and managing expectations.
  
  

YOU'LL WORK WITH

You will be part of the Brand Activation function within the Global Brand & Creative Strategy team. In this role, you will work closely with the other functions across the team – including Creative Strategy & Design, Brand Strategy, and Operations. You will also work closely with other functions across the Global Marketing & Communications organization.