Head Of Marketing

📬 About Stable

Stable makes it simple to headquarter a business from the internet. Today, we provide companies with a business address and a dashboard to manage their physical mail online. Over 5000 companies like Gitlab, Glassdoor, and Indiegogo use Stable to automate their mailroom and act as their permanent business address with the IRS, state, and vendors.

Regulations for US entities were written in the 1800s and have changed little since. The result is a confusing system based on antiquated assumptions about the way businesses operate — requiring physical addresses, demanding wet signatures, and communicating through physical mail. ‍

These rules don't make sense for the way we work today — work takes place in the cloud and businesses are no longer tied to physical proximity or geography.

We’re on a mission to fix the broken system of entity management. Starting with business addresses and mail, we’re abstracting the complex, archaic systems that make company-building painful and turning them into delightful experiences — so that modern businesses have the tools they need to move forward faster.

We're backed by leading Silicon Valley investors like Y Combinator, Craft Ventures, Shakti, Hustle Fund, and founders from companies like Lattice, Apartment List, and FlexJobs.

Our business is at an inflection point. We’re growing quickly with a product people love and we’ve proven we can service companies of all stages and industries — from early-stage startups to mid-market companies in industries like technology, logistics, and property management.

This is an opportunity to join an early-stage startup as one of the first employees and have work that directly impacts the future of how companies are built.

👩‍💻👨‍💻 Role

As the Head of Marketing at Stable, you will play a pivotal role in crafting and executing on our marketing vision from the ground up. Marketing is at the core of our growth strategy — from Day 1, we’ve embraced a bottoms-up, product-led growth model that feeds into self-serve and sales motions. Today, we work with 5000 companies across a variety of industries (technology, nonprofit, healthcare, logistics, etc) and buying personas (founders, workplace managers, accountants, and more), most of whom have found us through organic channels.

We’ve built a product customers love and are well-positioned in the market as the modern, tech-forward solution. There’s a lot of white-space in the market and executing effectively to drive awareness and conversion will directly impact our ability to build a category-leading company.

A Few Of Your Responsibilities Will Include

• Guide the growth strategy — As a member of our leadership team, you’ll collaborate across the company to execute on our long-term strategy and hit revenue targets.
• Track key performance indicators and feedback — You’ll be responsible for driving success in important metrics like conversion rates, number of qualified leads, customer acquisition cost, and more. You can also blend qualitative and quantitative data to make informed decisions.
• Build a world-class marketing team — You’ll be assembling a high-performing team to hit business goals. Your team’s effectiveness will directly be impacted by your ability to iterate quickly, empathize with customers, and measure success metrics.
• Experiment with new channels — You know how to test new channels quickly and balance both short-term and long-term bets to prioritize growth in the upcoming years.
  
  

This role is a great fit for someone that is invigorated about building out the marketing function at a fast-growing startup and is comfortable with data and experimentation.

😀 Who You Are

• Driven by impact: You consistently see the possibility in what could be. The idea that you can make the future better than the present is exciting — and you want to be surrounded by others that share this ambition.
• Learn by doing: You are motivated by results, and naturally understand which problems are most important to solve first. When challenges arise, you believe the best way to solve them is by tackling them head on.
• Form deep relationships: You can easily put yourself in others’ shoes and enjoy understanding varying perspectives. You’ve found a result of this tendency are relationships you care about deeply.
  
  

✅ What You'll Do

• Build and execute on Stable’s marketing strategy
• Set goals and create dashboards to track key performance indicators
• Hire and manage a high-performing marketing team
• Drive channel growth for both self-serve conversions and new qualified sales leads
• Run experiments to validate new growth channels
• Set up tooling to build out the foundation of a marketing team that can scale effectively
• Collaborate with go-to-market, customer experience, operations, and product teams on launches, feedback, and more
  
  

✨ Requirements

• 5+ years of experience in B2B marketing at a startup, preferably with both a self-serve and sales motion.
• Experience building and managing a world-class team.
• Excellent communication, collaboration, and analytical skills.
• Proficiency in marketing and analytic tools including Webflow, Google Analytics, Metabase, Customer.io, or similar.
• Breadth in a variety of marketing function with depth in growth marketing or demand generation
  
  

🎁 What We Offer

• Competitive salary and generous equity 🚀
• Unlimited vacation-time 🏖
• Medical, dental, and vision insurance 🏥
• Home office set-up 🖥
• Work from anywhere within US time zones (GMT-5 to GMT-10) 💻
• Opportunities to shape the future of Stable and grow into leadership roles 💌