Head of Product Marketing

Company Description

Amwell digitally empowers payers, providers and innovators, enabling an ecosystem of care that spans across in-person, virtual and automated care.

Amwell provides a leading hybrid care enablement platform in the United States and globally, connecting and enabling providers, payers, patients, and innovators to deliver greater access to more affordable, higher quality care.

Amwell believes that hybrid care delivery will transform healthcare. The company offers a single, comprehensive platform to support all digital health needs from urgent to acute and post-acute care, as well as chronic care management and healthy living.

With nearly two decades of experience, Amwell powers the hybrid care of more than 55 health plans, which collectively represent more than 90 million covered lives, and many of the nation’s largest health systems, representing over 2,000 hospitals, have access to Amwell solutions.

For more information, please visit Amwell.com.

Brief Overview

Amwell is looking for a Head of Product Marketing to join the Marketing team. We are seeking an experienced and passionate marketer with experience marketing healthcare technology and services in the Provider, Payer, and Employer market segments.

As the Head of Product Marketing, you must be a strong collaborator and drive effective relationships across other functional teams, such as Product Management, Sales, Growth Operations, Customer Success, Professional Services. You will need to undertake and oversee a continuous assessment, definition, and communication of market research, competitive intelligence, market dynamics, market segmentation, ideal customer profile, buyer personas, and route-to-market strategy.

In addition to enabling the product strategy, you must ensure that compelling and impactful communications are created and delivered including positioning, messaging, storylines, and content. The product marketing leader must develop and execute programs for sustained marketing impact across demand generation, ABM programs, sales enablement, and field marketing. The product marketing leader will rely on data and technology to streamline processes and improve results.

Beyond marketing and technical skills, the product marketing leader must be a skilled manager helping to shape direction, ensure proper resourcing, and make adjustments based on KPIs. Your performance will be measured by pipeline and revenue contribution, shortening of sales cycles, increased win rates, growth in net new or expansion revenue, growth in market awareness and demand, and achievement of customer retention and expansion goals.

Core Responsibilities

The product marketing leader must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. The role will have primary or shared responsibilities for:

• Performing market research (primary or secondary) to segment the market and establish buyer insight, identifying what opportunities, challenges and dynamics exist for the Amell and its individual products
• Developing go-to-market strategies to bring products and solutions to market through effective launches to capitalize on those opportunities
• Planning and managing product launches and releasing communications in concert with other functions, including product management, and external communications
• Guiding, creating and delivering messaging and content to communicate value to the market
• Persuading and engaging with various market and influencer audiences by demonstrating solid communication skills in both written and presentation form, including becoming an “evangelist” and spokesperson for the company
• Managing and supporting voice of the customer (VoC) initiatives and programs
• Implementing and refining programs to drive the impact of marketing:
• Collaborating with the demand generation team to create and execute high-response campaigns
• Enabling direct and indirect (partner) sales teams
• Leading or supporting account-based marketing (ABM) initiatives
• Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
• Applying technology and data to increase marketing reach, grow demand, streamline processes and make more informed decisions
• Managing the performance of the product marketing team, programs and collaboration with other stakeholders to achieve business outcomes
  
  

Preferred Qualifications

• Bachelor’s degree’ MBA or equivalent preferre
• Healthcare Technology Marketing Experience to Payers, Providers, and Employers
• Experience with Gartner, Forrester, Pragmatic or similar frameworks
• 10+ years of marketing experience, preferably within a healthcare or technology organization
• A minimum of 5-7 years in marketing management roles
• Excellent presentation, relationship-building and project management skills
• Strong command of Excel and PowerPoint
• Experience and comfort with marketing technologies (automation, tracking and analytics, etc.)
• Cross-channel marketing experience including paid digital, email, SEO, and content marketing; growth and mobile app marketing experience a plus
  
  

Additional Information

Job Level: M5

Working At Amwell

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!

Salaried, Exempt Roles

The typical base salary range for this position is $169,000 - $233,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Birthing parents at Amwell enjoy up to 18 weeks of paid maternity leave
• Non-birthing parents enjoy 10 weeks of paid leave
• US employees experiencing reproductive loss are eligible for up to 7 days of paid leave
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance